Wednesday Oct 08, 2014

A Recap of the Data Integration Track's Final Day in OpenWorld 2014

Last week during OpenWorld, my colleague Madhu provided a summary of the first 3 days of the Data Integration track in his blog post: Data Integration At OOW14 -Recapping days 1,2 and 3Today I would like to mention a few key sessions we presented on Thursday.

We kicked off the last day of OpenWorld with the cloud topic. In the Oracle Data Integration: A Crucial Ingredient for Cloud Integration [CON7926] session Julien Testut from Data Integration product management team presented with Sumit Sarkar from Progress DataDirect. Julien provided an overview of the various data integration solutions for cloud deployments, including integration between databases and applications hosted on cloud,  as well as loading cloud BI infrastructures. Sumit followed Julien with a live demo using Oracle Data Integrator and the Progress DataDirect JDBC drivers for loading and transforming data on Amazon Redshift, and extracting data from Salesforce.com. All of us in the audience were amazed that the demo worked seamlessly using only the OpenWorld wi-fi network.

For Oracle GoldenGate we had 2 key sessions on Thursday:

Achieving Zero Downtime During Oracle Applications Upgrades and System Migrations was in the Fusion Middleware AppAdvantage track and featured Oracle GoldenGate’s zero downtime upgrades and migration solution with customer Symantec and partner Pythian. In this session, Doug Reid presented GoldenGate's 3 different deployment models for zero downtime application upgrades.  In his slides, Doug highlighted GoldenGate’s certified solution for Siebel CRM, and mentioned the support for zero downtime application upgrade for JD Edwards and Billing and Revenue Management (BRM) as well. Following Doug, Symantec’s Rohit Muttepawar, came to stage and talked about their database migration project for their critical licensing database. And Pythian’s  Gleb Otochkin and Luke Davies presented how using Oracle GoldenGate in a 6-node active-active replication environment helped Western Union in achieving application releases with zero downtime, database patches and upgrades with zero downtime, and a real-time reporting database with no impact to online users.

The other key GoldenGate session was Managing and Monitoring Oracle GoldenGate. Joe deBuzna in the GoldenGate product management team provided an overview of the new monitoring and management capabilities included in the Oracle GoldenGate Plug-in for Enterprise Manager, and Oracle GoldenGate Monitor. Both of these products are included in the Oracle Management Pack for Oracle GoldenGate license. With the new 12c release,  they can now control the starting, stopping and configuration of existing Oracle GoldenGate processes, and include many new metrics that strengthen how users can monitor their Oracle GoldenGate deployments. 

The Data Integration track at OpenWorld closed with " Insight into Action: Business Intelligence Applications and Oracle Data Integrator". Jayant Mahto from ODI Development team, and Gurcan Orhan from Wipro Technologies focused  on the Oracle BI Applications latest release that embeds Oracle Data Integrator for data loading and transformations, and provides the option to use Oracle GoldenGate for real-time data feeds into the reporting environment. The session highlighted how the new Oracle BI Apps release provides greater strategic insight quickly, efficiently, and with a low total cost of ownership, as well as the role Oracle Data Integrator as the data integration foundation. Jayant and Gurcan presented how Oracle Data Integrator enables users to increase IT efficiency and reduce costs by increasing data transparency, easing setup and maintenance, and improving real-time reporting.

In case you missed it, I'd like to remind you on the press announcement that went out on September 29th and gives a summary of the key developments in the Fusion Middleware product family and Oracle's data integration offering. As mentioned in the press announcement, we have now a new offering for metadata management. An overview of this product was delivered in the “Oracle Data Integration and Metadata Management for the Seamless Enterprise [CON7923] session We will post a dedicated blog on this topic later in the week. Stay tuned for more on that.

Wednesday Oct 01, 2014

Data Integration At OOW14 -Recapping days 1,2 and 3

It has been an action packed three days here in San Francisco at the Oracle Open World 2014 event for Data Integration.

Day 1

It all started with the keynote presentations by the executives stressing Oracle's focus around Cloud, Big Data and Mobile developments. Thomas Kurien's session addressed Data Integration's key role in binding the applications, moving data and simplifying access to Big Data.

Jeff Pollock, in his session "Unlocking Big Data Silos in the Cloud" then addressed the various customer best practices and architectural considerations to implement a full or partial cloud based business solution and how Oracle Data Integration products fit in. An interesting real life example was that of the UK Conservatory using Oracle Data Integration in the cloud.

 Product update sessions for the Oracle Data Integrator and Oracle GoldenGate revealed how much of the upcoming releases focus on not  just integrating the products and covering for heterogeneous data source compatibility but also on cloud and Big Data features. Customer testimonials from various well known brands like DirectTV, Canon and LinkedIn further cemented Oracle Data Integration Solution's success.

 Day 2

The highlight of the day was the Fusion Middleware Innovation Awards, awarded to the most innovative use of Oracle technology to solve business needs that can be showcased as best practices to be emulated by customers in the industry. Net Servicos de Communicacao from Brazil and Griffith University from Australia walked away with the awards for the Data Integration category.

Day 2 also saw product updates with Data Quality and how Oracle is now extending its capabilities considerably into the metadata management space to help govern and bring transparency to data within the organization. Enterprise Metadata Management was an area that was of particular interest (a demonstration of which, in the product booth has been always packed with eager visitors).

 Day 3

Oracle Data Integration is one of four pillars key to Oracle's Big Data Strategy stressed Senior Vice president Balaji Yelamanchili. Building on the concept of Data Reservoir, the session "Tapping into the Big Data Reservoir with all Data" explored how it is fully supported by Oracle with Oracle GoldenGate providing real time incremental feed into the reservoir and Oracle Data Integrator doing the data transformations within the reservoir.

The Big Data Lite page offers a great environment that can be downloaded and explored to see all these concepts and technologies in action.

Day 4 is packed with sessions about Cloud Data Integration, Metadata Management, Achieving Zero Downtime migrations and a host of other insightful sessions. Check out the full list here to plan accordingly.


Are you at Oracle OpenWorld?

The week isn’t over just yet!

Oracle Data Integration has nine pods located throughout Moscone South where you can meet the product management and development teams. You will find us in the Fusion Middleware, Database, Application and Big Data areas this year.

For additional details on the Oracle Data Integration Solutions track at OpenWorld, make sure to check us out!  There are still many more sessions to attend before the end of the conference!

Friday Sep 26, 2014

Oracle GoldenGate and Oracle Data Integrator on the Oracle BigDataLite 4.0 Virtual Machine

Oracle's big data team has just announced the Oracle BigDataLite Virtual Machine 4.0, a pre-built environment to get you started on an environment reflecting the core software of Oracle's Big Data Appliance 4.0. BigDataLite is a VirtualBox VM that contains a fully configured Cloudera Hadoop distribution CDH 5.1.2, Oracle DB 12.1.0.2.0 with Big Data SQL, Oracle's Big Data Connectors, Oracle Data Integrator 12.1.3, Oracle GoldenGate, and other software.

The demos for Oracle GoldenGate and Oracle Data Integrator show an end-to-end use case of the fictional Oracle MoviePlex on-line movie streaming company. It shows how to load data into a Data Reservoir in real-time, process and transform the data using the power of Hadoop, and utilize the data on an Oracle data warehouse, either by loading the data with Oracle Loader for Hadoop or by using Hive tables within Oracle SQL queries with Oracle Big Data SQL. 

Please follow the demo instructions to try out all these steps yourself. If you would like to build the ODI mappings from scratch, try our ODI and Big Data Hands-on Lab.  Enjoy! 

Data Quality, Data Governance & Metadata Management @OOW14

As you pack our bags for the Open world this year, the importance of Data Quality and Data Governance has only increased with the addition of Big Data and Cloud technologies. This Open World includes sessions that range from dealing with traditional on premise standardization and cleansing of data to understanding how managing your enterprise metadata increases your ability to understand data provenance. Also meet with customers, partners and product experts who have built a complete data management platform that includes not just data movement, but have implemented data quality and data governance enterprise data initiatives and the benefits that accrue from them.

Here are some hot Data Quality and Data Governance Sessions

Data Quality Maturity Journey: Building Toward Strong Enterprise Data Quality [CON7776]

Oracle Enterprise Data Quality: Product Overview and Roadmap [CON7780]

The Essential Core of Data Governance with Oracle Enterprise Data Quality [CON7775]

Oracle Enterprise Data Quality Introduction [HOL9438]

Demos:

Oracle Data Integrator, Oracle GoldenGate, and Oracle Enterprise Data Quality

Trusted Data with Oracle Enterprise Data Quality Solutions

Metadata Management Sessions:

Oracle Data Integration and Metadata Management for the Seamless Enterprise [CON7923]

Demo: Oracle Enterprise Metadata Management: Trust Your Data

We will keep bringing you regular updates on the happenings from OpenWorld. Meanwhile you can see all the Data Integration related sessions right here.

Tuesday Sep 23, 2014

Data Integration - Hands On labs, Demos and Awards at OOW14

 Posted for Doug Reid

We are just days away from the start of Oracle OpenWorld 2014. The Data Integration team has a solid line-up of product and customer sessions for you to attend this year, plus five hands-on labs, and numerous demonstration pods in Moscone South.

On Monday we kick the track off with Jeff Pollock’s “Unlocking Big Data Silos in the Enterprise or the Cloud” at 10:15AM in Moscone South 304. In this session Jeff will discuss how Oracle Data Integration removes data silos and seamlessly enables the adoption of big technologies and hybrid cloud environments. Over the rest of the week we have a number of deep dive sessions that build out the themes that Jeff discusses in his keynote. Jeff will also be presenting “Tapping into the Big Data Reservoir with All Data” on Wednesday at 3:30PM in Moscone West 3022.

Monday is also when the team will provide product updates on our latest releases of Oracle Data Integrator and Oracle GoldenGate. Here are the session details:

  • · Oracle GoldenGate 12c New Features and Options Product Update - 2:45PM Moscone South 302
  • · Oracle Data Integrator: Product Update and Future Strategy - 4:00PM Moscone South 270

 On Tuesday morning, the team will provide an update on Oracle Enterprise Data Quality at 10:45AM in Moscone South 236.

 There are so many great session on our track this year, but I would like to highlight these:

  • · Oracle GoldenGate and the Cloud – Tuesday 12PM Moscone South 302
  • · Making the Move from Oracle Warehouse Building to Oracle Data Integrator – Tuesday 5PM Moscone South 236
  • · The Essential Core of Data Governance with Oracle Enterprise Data Quality – Wednesday 2PM Moscone West 3022.
  • · Solving Big Data’s Big Problem with Data Preparation and Enrichment in the Cloud – Thursday 12PM Moscone South 270.

 Other key events to keep on your schedule are:

 Oracle Fusion Middleware Innovation Awards – Tuesday 5PM YBCA Theater

International Oracle GoldenGate User group (Birds of a Feather) Meeting – 6PM Moscone South 301

For our hands-on labs this year, we will be located in the Hotel Nikko located at 222 Mason Street. All of the labs this year for the Data Integration track will be held in the Nikko Ballroom II. This year we have five labs for the DIS track, these are:

  • · Oracle GoldenGate 12c New Features Deep Dive
  • · Oracle GoldenGate 12c Heterogeneous Replication
  • · Oracle Data Integrator 12c New Features Deep Dive
  • · Oracle Data Integrator for Big Data
  • · Oracle Enterprise Data Quality Introduction
Plus Oracle GoldenGate is showcased with Oracle Coherence in the Hands-on Lab “Pushing Database Transactions to JCache with Oracle Coherence and Oracle GoldenGate”. Make sure to register early as all of the labs tend to fill-p prior to the start of OpenWorld.

In terms of demo pods this year, we have nine pods located throughout Moscone south where you can meet the product management and development teams. As Oracle Data Integration Solutions is pervasive in the Oracle stack so are our demo pods at OpenWorld, you will find us in the Fusion Middleware, Database, Application and Big Data areas this year.

For additional details on the Oracle Data Integration Solutions track at OpenWorld, make sure to check out the focus-on document. Click here to view

Keep tuned to our blog during the show for news and highlights from the Data Integration Solutions team. See you there.

Sunday Sep 21, 2014

Big Data Integration At Oracle Open World 2014

Big Data takes central stage at this Open World. And no matter what part of your organization you are in, this open world has sessions that speak to your Big Data needs. Which is why we, at Oracle Data Integration have listed the most exciting sessions to help you narrow down and plan your conference. Hear customer panels discuss how they innovate using Big Data Integration, Data Scientists demystify their art and how Oracle Data Integration helps everyone by simplifying access to Big Data and introducing real time capabilities to Big Data. We look forward to this opportunity to meet with you and help you convert Big Data opportunities into practice.

Here are some of the sessions that come highly recommended.

Oracle Big Data: Strategy and Roadmap [CON8276]

Unlocking Big Data Silos in the Enterprise or the Cloud [CON7877]

Oracle Data Integrator: Product Update and Future Strategy [CON7899]

Enabling Real-Time Data Integration with Big Data [CON7719]

Tapping into the Big Data Reservoir with All Data [CON7934]

Tame Big Data with Oracle Data Integration [CON7922]

User Group: Beyond Data Integration with Oracle Data Integrator 12c and Oracle GoldenGate 12c [SIG8709]

Deep Dive into Big Data ETL with Oracle Data Integrator 12c and Oracle Big Data Connectors [UGF9481]

Big Data 101 and the Oracle Big Data Solution [CON4231]


Use the schedule builder to make sure you take full advantage and plan your conference in advance so that you don’t miss on any of the Big Data Integration action at this Open World. See you there.

Wednesday Sep 17, 2014

Cloud Data Integration Sessions at Oracle OpenWorld

It’s almost time for Oracle OpenWorld and I would like to give you a sneak peek into some of the cloud data integration sessions we are hosting this year.

On Tuesday September 30th we will start with ‘Oracle GoldenGate and the Cloud [CON7774]’. Chai Pydimukkala and Pawan Kumar Kumar will be discussing how Oracle GoldenGate can run in the cloud and be used in the Oracle Cloud.

To learn more about it join us for this session:
Oracle GoldenGate and the Cloud - CON7774
09/30/14 (Tuesday) 12:00 PM - Moscone South - 302

Then on Thursday September 2nd I will have the pleasure to co-present ‘Oracle Data Integration: A Crucial Ingredient for Cloud Integration [CON7926]’ with Sumit Sarkar from Progress DataDirect. In this session we will be explaining how the Oracle Data Integration solutions help businesses integrate with cloud resources such as cloud databases and applications or cloud BI infrastructures. We will cover topics like initializing and synchronizing Oracle DBaaS or performing native E-LT transformations on a cloud data warehousing platform.

We are also very excited to be doing 2 live demonstrations in this session using Oracle Data Integrator and the Progress DataDirect JDBC drivers: extracting data from Salesforce.com as well as integrating and transforming data on Amazon Redshift.

If you are interested in cloud integration make sure you attend this session:
Oracle Data Integration: A Crucial Ingredient for Cloud Integration - CON7926

10/2/14 (Thursday) 9:30 AM - Moscone South - 270

Of course there are also plenty of other Oracle Data Integration sessions you should plan on attending at Oracle OpenWorld this year. For a complete list review our Focus On Data Integration website. See you there!

Sunday Sep 14, 2014

Make Data Work at Oracle Open World 2014- Focus on DIS

The single most important thing you can do for your IT roadmap this year is attend Oracle Open World 2014. And to make the best use of your time while at Open World, plan ahead! You can tailor your agenda based on the the Oracle Data Integration Solution Focus On. This will give you a golden opportunity to nail your IT strategy - you can network with experts, get your hands dirty exploring the new Oracle Data Integrator, Oracle Golden Gate features and Oracle Enterprise Data Quality products and understand how to capitalize on every new wave of innovation: mobile, cloud, social, big data, fast data, and internet of things.  

Here are some sessions that are on my radar at this Open World 2014:

A Modern Business Demands a Modern Cloud Platform [GEN8589] - by Thomas Kurian

Unlocking Big Data Silos in the Enterprise or the Cloud [CON7877]

Oracle Data Integrator: Product Update and Future Strategy [CON7899]

Enabling Real-Time Data Integration with Big Data [CON7719]

Oracle Enterprise Data Quality: Product Overview and Roadmap [CON7780]

The Essential Core of Data Governance with Oracle Enterprise Data Quality [CON7775]

Tapping into the Big Data Reservoir with All Data [CON7934]

Oracle Data Integration: A Crucial Ingredient for Cloud Integration [CON7926]

Oracle Data Integration and Metadata Management for the Seamless Enterprise [CON7923]

Oracle GoldenGate 12c New Features and Options Product Update [CON7717]

Making the Move from Oracle Warehouse Builder to Oracle Data Integrator [CON7920]

Oracle Fusion Middleware: Meet This Year’s Most Impressive Innovators [CON7029]

This is one conference you don't want to miss. The weather will be gorgeous, the sessions loaded with information to help you succeed, and you get to network with the brightest minds in the valley. Get your comfortable shoes on, and head over to San Francisco. Register today! Oracle Open World 2014 Registration and Focus On Data Integration.

Monday Sep 08, 2014

Big Data Reservoirs: Getting from Big Data to Valuable Data

Big data’s potential has been widely exclaimed. But many organizations are challenged by the need to collect, store, and analyze the ever-growing amounts and varieties of data that constitute big data.

Big data reservoirs—large holding areas where all kinds of data can be stored and analyzed—are a logical first step in building a next-generation information architecture. In the world of big data, we don’t often know what the value of the data will be. A big data reservoir allows for ad hoc discovery, organization, and enrichment of this data before it traverses to more refined sets of analytics tools.

Because the data volumes are large and the variety of data types unpredictable, big data reservoirs have to be cost-effective and flexible. Not surprisingly, Hadoop and NoSQL databases are the preferred choices for creating big data reservoirs.

But moving data from a big data reservoir into actionable systems requires complex manipulation, comparison, and real-time updates to keep data accurate and systems in synch. Oracle Data Integrator fulfills the critical need of performing complex data manipulations and moving data in and out of big data reservoirs. The latest release, Oracle Data Integrator 12.1.3, is replete with new features designed specifically for the challenges of handling big data. And Oracle GoldenGate works in perfect harmony with Oracle Data Integrator to keep data reservoirs updated with the latest real-time information.

Oracle Data Integrator also delivers leading capabilities for dealing with yet another big data challenge: heterogeneous data. Big data comes in many different forms, from transactional data to social media logs and more, and Oracle Data Integrator can handle all of it. Oracle Data Integrator is the standard for extract, load, and transform operations for Oracle Applications. And it now supports data loading from relational databases into Apache Hadoop Distributed File System (HDFS), Hive, and HBase environments, and from HDFS and Hive into relational databases. In addition, Oracle Data Integrator now supports JavaScript Object Notation and can use Sqoop to integrate Hadoop from non-Hadoop or relational data.

Register for the upcoming Oracle webcast to learn more about best practices using big data reservoirs to unlock the value in your enterprise big data.

Tuesday Jun 03, 2014

How Oracle Data Integration Customers Differentiate Their Business in Competitive Markets

With data being a central force in driving innovation and competing effectively, data integration has become a key IT approach to remove silos and ensure working with consistent and trusted data. Especially with the release of 12c version, Oracle Data Integrator and Oracle GoldenGate offer easy-to-use and high-performance solutions that help companies with their critical data initiatives, including big data analytics, moving to cloud architectures, modernizing and connecting transactional systems and more.

In a recent press release we announced the great momentum and analyst recognition Oracle Data Integration products have achieved in the data integration and replication market. In this press release we described some of the key new features of Oracle Data Integrator 12c and Oracle GoldenGate 12c. In addition, a few from our 4500+ customers explained how Oracle’s data integration platform helped them achieve their business goals. In this blog post I would like to go over what these customers shared about their experience.

Land O’Lakes is one of America’s premier member-owned cooperatives, and offers an extensive line of agricultural supplies, as well as production and business services. Rich Bellefeuille, manager, ETL & data warehouse for Land O’Lakes told us how GoldenGate helped them modernize their critical ERP system without impacting service and how they are moving to new projects with Oracle Data Integrator 12c: “With Oracle GoldenGate 11g, we've been able to migrate our enterprise-wide implementation of Oracle’s JD Edwards EnterpriseOne, ERP system, to a new database and application server platform with minimal downtime to our business. Using Oracle GoldenGate 11g we reduced database migration time from nearly 30 hours to less than 30 minutes. Given our quick success, we are considering expansion of our Oracle GoldenGate 12c footprint. We are also in the midst of deploying a solution leveraging Oracle Data Integrator 12c to manage our pricing data to handle orders more effectively and provide a better relationship with our clients. We feel we are gaining higher productivity and flexibility with Oracle's data integration products."

ICON, a global provider of outsourced development services to the pharmaceutical, biotechnology and medical device industries, highlighted the competitive advantage that a solid data integration foundation brings. Diarmaid O’Reilly, enterprise data warehouse manager, ICON plc said “Oracle Data Integrator enables us to align clinical trials intelligence with the information needs of our sponsors. It helps differentiate ICON’s services in an increasingly competitive drug-development industry."  You can find more info on ICON's implementation here.

A popular use case for Oracle GoldenGate’s real-time data integration is offloading operational reporting from critical transaction processing systems. SolarWorld, one of the world’s largest solar-technology producers and the largest U.S. solar panel manufacturer, implemented Oracle GoldenGate for real-time data integration of manufacturing data for fast analysis. Russ Toyama, U.S. senior database administrator for SolarWorld told us real-time data helps their operations and GoldenGate’s solution supports high performance of their manufacturing systems: “We use Oracle GoldenGate for real-time data integration into our decision support system, which performs real-time analysis for manufacturing operations to continuously improve product quality, yield and efficiency. With reliable and low-impact data movement capabilities, Oracle GoldenGate also helps ensure that our critical manufacturing systems are stable and operate with high performance."  You can watch the full interview with SolarWorld's Russ Toyama here.

Starwood Hotels and Resorts is one of the many customers that found out how well Oracle Data Integration products work with Oracle Exadata. Gordon Light, senior director of information technology for StarWood Hotels, says they had notable performance gain in loading Oracle Exadata reporting environment: “We leverage Oracle GoldenGate to replicate data from our central reservations systems and other OLTP databases – significantly decreasing the overall ETL duration. Moving forward, we plan to use Oracle GoldenGate to help the company achieve near-real-time reporting.”You can listen about Starwood Hotels' implementation here.

Many companies combine the power of Oracle GoldenGate with Oracle Data Integrator to have a single, integrated data integration platform for variety of use cases across the enterprise. Ufone is another good example of that. The leading mobile communications service provider of Pakistan has improved customer service using timely customer data in its data warehouse. Atif Aslam, head of management information systems for Ufone says: “Oracle Data Integrator and Oracle GoldenGate help us integrate information from various systems and provide up-to-date and real-time CRM data updates hourly, rather than daily. The applications have simplified data warehouse operations and allowed business users to make faster and better informed decisions to protect revenue in the fast-moving Pakistani telecommunications market.” You can read more about Ufone's use case here.

In our Oracle Data Integration 12c launch webcast back in November we also heard from BT’s CTO Surren Parthab about their use of GoldenGate for moving to private cloud architecture. Surren also shared his perspectives on Oracle Data Integrator 12c and Oracle GoldenGate 12c releases. You can watch the video here.

These are only a few examples of leading companies that have made data integration and real-time data access a key part of their data governance and IT modernization initiatives. They have seen real improvements in how their businesses operate and differentiate in today’s competitive markets. You can read about other customer examples in our Ebook: The Path to the Future and access resources including white papers, data sheets, podcasts and more via our Oracle Data Integration resource kit.


Friday May 30, 2014

Looking for Cutting-Edge Data Integration: 2014 Excellence Awards

2014 Oracle Excellence Awards Data Integration

It is nomination time!!!

This year's Oracle Fusion Middleware Excellence Awards will honor customers and partners who are creatively using various products across Oracle Fusion Middleware. Think you have something unique and innovative with one or a few of our Oracle Data Integration products?

We would love to hear from you! Please submit today.

The deadline for the nomination is June 20, 2014.

What you win:

  • An Oracle Fusion Middleware Innovation trophy

  • One free pass to Oracle OpenWorld 2014

  • Priority consideration for placement in Profit magazine, Oracle Magazine, or other Oracle publications & press release

  • Oracle Fusion Middleware Innovation logo for inclusion on your own Website and/or press release

Let us reminisce a little…

For details on the 2013 Data Integration Winners:

Royal Bank of Scotland’s Market and International Banking and The Yalumba Wine Company, check out this blog post: 2013 Oracle Excellence Awards for Fusion Middleware Innovation… and the Winners for Data Integration are…

and for details on the 2012 Data Integration Winners:

Raymond James and Morrisons, check out this blog post: And the Winners of Fusion Middleware Innovation Awards in Data Integration are… 

Now to view the 2013 Winners (for all categories).

We hope to honor you!

Here's what you need to do: 

Click here to submit your nomination today.  And just a reminder: the deadline to submit a nomination is 5pm Pacific Time on June 20, 2014.

Friday May 02, 2014

3 Key Practices For Using Big Data Effectively for Enhanced Customer Experience

As organizations focus on differentiating their offering via superior customer experience, they are looking into ways to leverage big data in this effort. Couple of weeks ago my colleague Pete Schutt and I hosted a webcast on this very topic: Turning Big Data into Real-Time Action for a Greater Customer Experience

In this webcast we talked about 3 key practices to make the most out of big data for improving customer experience, which are:

  1. Know your customer leveraging big data: Leverage all relevant data (internal and external; structured, semi-structured, and unstructured) to understand and predict customers needs & preferences accurately.
  2. Capture, analyze, act on data fast to create value: Achieve accurate insight and take the right action fast so your action can be still relevant to the customer’s situation.
  3. Empower employees & systems with insight & smarter decisions: In this step you ensure that the capability to act right and fast is not limited to a few in the organization, but everyone and every system that interacts and influences customers’ experience.


After explaining why these practices are critical to improving customer experience, we discussed Oracle’s complete big data analytics and management platform, as well as the specific products and architectural approaches to execute on these 3 key areas. We focused particularly on data integration for fast and timely data acquisition and business analytics for real-time insight and action, and how they fit together in a real-time analytics architecture.

You can watch this webcast now on demand via the link below:

Turning Big Data into Real-Time Action for a Greater Customer Experience

In this webcast we received many great questions and I have provided below a few of them along with the answers.

Is real-time action related to the Internet of Things?

Yes, more physical things will be connected to the internet, often wirelessly with RFID tags or other sensors and Java to record where they are and what they are doing (or not doing). The IoT will be more practical by automating the information process from capture to analysis to appropriate and immediate action.

What does Oracle have for real-time mobile analytics?

Oracle BI Mobile App Designer empowers business users to easily create interactive analytical applications on any device without writing a single line of code and to also take action and respond to events in the context of their day-today business activities

Can these real-time systems be managed by business users?

Yes, you need the agility for business owners to be able to respond, experiment, and adapt, in real-time as the environment or consumer behavior changes. The systems have to be intuitive enough for users with the business content and context who can easily visualize, understand, and change the patterns they're looking and the rules that are being enforced.

Can the real-time systems use other statistical models or algorithms?

Yes. Oracle Advanced Analytics offer an enterprise version of R and Oracle RTD can source and publish scores from other advanced analytical models such as R, SAS, or SPSS or others.

Where do we get more information about ODI for big data?

 You can start with Oracle Data Integrator Application Adapter for Hadoop. And also take a look at the  Oracle BigDataLite Virtual Machine, a pre-built environment to get you started on an environment reflecting the core software of Oracle's Big Data Appliance 2.4. BigDataLite is a VirtualBox VM that contains a fully configured Cloudera Hadoop distribution CDH 4.5, an Oracle DB 12c, Oracle's Big Data Connectors, Oracle Data Integrator 12.1.2, and other software. You can use this environment to see ODI 12c in action integrating big data with Oracle DB using ODI's declarative graphical design, efficient EL-T loads, and Knowledge Modules designed to optimize big data integration. 

For GoldenGate, can a target be something other than a database, e.g. queue?

Yes, GoldenGate can deliver database changes into JMS message queues and topics, as well as in flat file format. Oracle GoldenGate Application Adapters would need to be used for those use cases. For low-impact real-time data integration into Hadoop systems customers will need to use the Java Adapter within this GoldenGate Application Adapters license as well.