Tuesday May 21, 2013

Targetbase gets deeper insight and 40x faster query response with Oracle Exadata

This is a great example of the evolution happening in Oracle Data Warehousing environments as customers consolidate databases into a single source of truth for their businesses with Oracle Exadata. Not only was Targetbase able to integrate large volumes of social, retail, and point-of-sale (POS) data, such as Web blogs, to drive richer and more actionable insights for their clients. They enabled real-time analytics scoring and consumer-specific text mining on large volumes of marketing-related data while achieving some great performance gains with up to 40x faster queries. Learn how Oracle Database compression features helped reduce their storage costs by 30%.

Targetbase Analyzes Marketing Data up to 40x Faster, Helps Clients Launch Targeted Marketing Campaigns Earlier

Monday Mar 11, 2013

Data Warehousing Trends Webcast Now On-Demand

Recently, I had the a unique opportunity to moderate a panel of Data Warehousing experts which included Dan Vesset from IDC, George Lumkin from Oracle and Arup Nanda from Starwood Hotels & Resorts. If you missed the live event, the on-demand broadcast is now available. Don't miss your opportunity to get expert advice on the data warehousing trends and best practices that can help to transform your business. Watch it now!

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