By Margaret Hamburger-Oracle on May 21, 2013
This is a great example of the evolution happening in Oracle Data Warehousing environments as customers consolidate databases into a single source of truth for their businesses with Oracle Exadata. Not only was Targetbase able to integrate large volumes of social, retail, and point-of-sale (POS) data, such as Web blogs, to drive richer and more actionable insights for their clients. They enabled real-time analytics scoring and consumer-specific text mining on large volumes of marketing-related data while achieving some great performance gains with up to 40x faster queries. Learn how Oracle Database compression features helped reduce their storage costs by 30%.