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Will AR Bring Joy to Holiday Marketing? And Other CX News You Can Use

Molly Ambrogi Yanson
Senior Product Manager, Global Marketing, Oracle CX

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX in the News:

Q&A: Oracle Adaptive Intelligence Strategy Pervades Apps by Mark Labbe, TechTarget, 9.28.18

Oracle's Melissa Boxer discusses the evolution, advantages, and future of Oracle AI Apps, noting AI use cases within the Oracle Sales Cloud portfolio.

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Empowering the Next Generation of Field Service Technicians with Augmented Reality by John Ranalli, Field Technologies Online, 9.25.18

Oracle's John Ranalli provides insights into how AR will captivate the field service industry and be key in training the next generation of field service technicians. 

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Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018 by Andrea Tucker, Modern Marketing Blog, 10.1.18

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle was named a 'Leader.'

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Brazilian Retailer's New Commerce Platform in Step with 'Fast Fashion' by Sasha Banks-Louie, Forbes, 10.2.18

Learn how Carmen Steffens, an upscale Brazilian retailer, stays ahead of the country's fashion trends by powering its B2B and B2C websites with Oracle Commerce Cloud. 

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Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates by Sudipto Ghosh, MarTech Series, 10.3.18

Innovations to Oracle Eloqua help marketers communicate with prospects and customers through new content creation, sales tools, and auditing capabilities.

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Industry News:

Customer Experience in 2018: Progress, But Still Room to Grow by Dom Nicastro, CMSWire, 10.2.18

As businesses focus on customer experiences, brand experience and social consciousness will be effective in connecting with the next generation of consumers.

Frictionless Marketing: Retail's Next Frontier by Darren Ross, Chief Marketer, 10.2.18

Whether it’s due to the subscription economy or individual mobile payments, customers continue to expect an increasingly frictionless and convenient experience.

Are Visual Chatbots the Next Step of the Conversational Interfaces Revolution? by Andrew Arnold, Forbes, 10.1.18

By enabling chatbots with vision capabilities and deep learning, chatbots may become full visual interactors capable of delivering exceptional customer experiences.

Will AI Bring Joy to Holiday Marketing? by Dianna Christe, Retail Dive, 10.1.18

As the holidays approach, AR is expected to play a more prominent role across advertising, mobile shopping, and within physical stores.

Buyer Enablement is the Key to B2B Sales by Sam Del Rowe, destinationCRM, 10.1.18

Buyers spend a considerable amount of time researching, increasing the importance of buyer enablement which leads to higher-value purchases and less purchase regret later on.

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