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Why the Value of Customer Experience is Skyrocketing in 2017 [video]

Samantha Hausler
Samantha Hausler is a Senior Marketing Manager for Oracle

At the beginning of every year, industry thought leaders make predictions about how customer experience will be affected by the latest digital disrupters changing our world. In 2017, a common theme emerged: If you haven’t started adapting your processes to better serve your customers, you’re living in the past.

In a recent interview, Madhukar Kumar, vice president of CX Cloud at Oracle, identified trends he believes will help companies deliver the experiences modern customers expect. Kumar suggests that by the end of this year:

  1. Artificial intelligence and machine learning will provide a 360-degree view of the customer.
  2. The rise of chatbots will open the door to direct lines of customer communication.
  3. Mobile will continue to become more important to delivering a better customer experience.
  4. A truly integrated customer experience will prevail.

Watch this video to find out why these four trends are skyrocketing and how they can help address customer pain points:

To learn more about data-driven trends affecting customer experience and how your business can quickly adapt, download this new ebook: 5 Data-Driven Tech Trends Shaping Customer Experience in 2017.

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