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What is So Scary About Customer Service?

Jeff Wartgow
Vice President, Product Management

Boo! What goes bump in the night at your contact center? What ghost haunts your support team?

Our Oracle Service Cloud Product Management Team is a big fan of Halloween. In the spirit of the season, we asked customers and partners what scares them most about customer service. In return, we've outlined a few tricks of the trade and treats (in the form of tools and resources) to help you face the dreaded perils and superstitions of customer service.

Controlling the Cost Cobwebs

"Every year we are asked to do more with less. How can we be sure we are always running at peak efficiency? We are always looking for ways to do better. How do we make sure we are maximizing our relationships with all of our vendors? If we are asked to make a drastic cut, what would go?"

You are not alone, friend. In fact creeping costs keep many of your peers up at night. It jumps out of the shadows in discussions around training agents, making system adjustments, and building a single view of the customer. At Oracle we have placed a major focus on developing tools that increase self-service and improve agent productivity. Some of these tools can even fully automate service strategy. Our goal is find better ways for our customers to control costs while continuing to deliver exceptional customer experiences.

Make sure you're taking full advantage of the robust functionality within Oracle Service Cloud–harness the power of the knowledge base, workspaces, workflow, agent-scripting, guided assistance, chat, and policy automation. These elements are designed to work together towards your efficiency goals while providing insight into your business. When you work with other areas of your business, consider tying your Oracle Service Cloud implementation and strategy to other products within the Oracle CX Suite, maximizing the value of collaborative processes.

For more immediate relief, check out the Service Cloud Analytics Cookbook. This resource is filled with reports to help you get more data-driven customer insights and ways to prove ROI. For example, this set of reports is designed to help you understand your knowledge base performance. We hope these tools let you sleep a little better at night.

Haunted by Ghosts of Failure

"We built a great system and a great customer service, but but thinking about the possibility of going down and not being on the top is hard. My boss always says ‘Being #1 is easy, but maintaining that is so difficult.'"

We totally get it! One moment your organization is delivering a world-class customer experience, and then BOOM–something happens and everything changes. Maybe your customers moved to a new channel, or perhaps the competition followed your example and figured out how to sneak past you. The game can change at any moment. We deal with this phenomenon all the time when designing our software. We have to predict what is coming next, so we don’t get left in the dust.

So how do we avoid nails in our coffin? The answer isn’t easy, but our advice is to keep experimenting, innovating, and examining your business. Stay humble, even when you’re at the top. Occasionally, we see organizations implement Oracle Service Cloud and then put it on a shelf. You can’t do that. Keep listening to your customers, agents, and leadership. Invest in your implementation. This makes you the disruptor rather than the disrupted.

Machines are Coming to Life!

"Our company manufactures electronic appliances. The biggest issue IoT’s impending arrival, how are we going to tune our customer service to handle the changes?”

Can you believe the changes that are coming?! I recently spoke to a large group of our customers in Texas, and the subject of IoT arose in almost every conversation. However, this doesn’t need to be scary. In fact, IoT will usher in the golden age of customer service.

When I speak to customers about starting down the path of IoT, I often encourage them to think of the machine as another customer. Only this customer will let you know exactly why it is calling. It will communicate in a very consistent manner, can self serve, and probably won’t get upset if you ask it to repeat things. It is about creating a Machine Experience similar to your existing Customer Experience.

Among customers that have already started with IoT, the most successful are those who embrace the innovation across CX. This means marketing, sales, and service all have a stake in making the project successful. Involving these other customer touch points often reveals better customer insight, and more organizational support throughout the initiative.

Here's a four-part series of informative blog posts that help unlock the value of IoT-enabled customer experiences. Give them a read!

These insights into the frightening facets of customer service came from our Oracle Service Cloud Hero Hub. If you’re interested in sharing your thoughts, stories, and experiences, please join the Oracle Service Cloud Hero Hub. Happy Halloween!

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