Welcome to the Oracle CX blog:
The latest in customer experience strategy, technology, and innovation.

Using the Contact Center to Help Build Brand Loyalty - and Other News

Anna Sabryan
Senior Product Manager

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.


Oracle CX Social Content:

  • Customer intelligence is the path ahead - @descahill thoughts on #customerexperience, #OracleCX and #CDP http://ora.cl/pV6KH #CX

  • Oracle OpenWorld San Francisco registration is OPEN. Make new connections, adopt new tech, do more with applications. It all happens at #OOW19: http://bit.ly/2UNc9tj

  • At #ModernCX event in Las Vegas, @Oracle showcased products and services on this important topic http://ora.cl/Ev4Ac #CX

  • Consumers came to your #brand. Oracle's @C_Bardwell tells you more about the major trends in the #loyalty space: http://ora.cl/9AT1m via @Loyalty360

  • Check out how @TheHelfner weaponized #socialmedia against a #brand: http://ora.cl/sJ00p #OracleCX #CXstrategy


Oracle CX in the News:

A Marketer’s Guide To CDPs (Behind The Hype Edition) – Allison Schiff, AdExchanger, 4.2.19

  • Discusses the heightened focus on CDPs, highlighting Oracle as the first vendor to introduce a CDP, CX Unity, followed by Adobe and how Salesforce’s anticipated release.

Oracle Takes Next Steps Toward The Customer Data Platform – Doug Henschen, ZDNet, 4.1.19

  • Oracle CX Unity is designed to provide enterprises with data-driven contextual insight on the customer, highlighting commentary from Rob Tarkoff.

Five Ways To Deliver Customer Amazement In A Modern CX World – Shep Hyken, Forbes, 3.31.19

  • Industry influencer Shep Hyken outlines the focus on automation, chatbots, AI and delivering an exceptional customer experience at Oracle MCX 2019.

New Oracle Eloqua Features, Integrations Collect Actionable CX Data – Rowena Lindsay, SearchCustomerExperience (TechTarget), 3.29.19

  • New integrations and updates for Eloqua emphasize the importance of actionable data in delivering a positive customer experience.

Marketing Technology Primer: What Is Marketing Cloud? – Viraj T, MarTech Series, 3.29.19

  • Highlights Oracle Marketing Cloud as the top choice for marketers because of its customizable content and exceptional customer service experiences.


Industry News:

Commentary: How To Take Advantage Of A Resilient Economy And Keep Pace With Consumers – Mike Rittler, Chain Store Age, 4.3.19

  • By forming mutually beneficial partnership within the industry, investing in tech and building customer trust, retailers are better able to keep pace and retain customers.

How To Use Marketing Automation To Boost Personalization – Blair Williams, Forbes, 4.2.19

  • Marketing automation allows marketers to personalize their campaigns by understanding their customer’s preferences and delivering relevant content.

When Selecting A CDP, Marketers Must Keep Privacy In Mind – Jodi Daniels, AdExchanger, 4.2.19

  • As customers and regulations increase pressure around data privacy, marketers must be selective and plan for privacy strategies in their CDP product.

Using The Contact Center To Help Build Brand Loyalty – Joerg Habermeier, CRM Buyer, 3.29.19

  • Contact center advances, such as cloud-based services, smartphone-enabled support and intelligent automation, enhance customer satisfaction and agent productivity.

3 Reasons Why AI And Big Data Will Fuel The Customer Experience In 2019 And Beyond – Larry Skowronek, CustomerThink, 3.29.19

  • With big data and AI, retailers are now able to use customer journey analytics to target, personalize and segment their marketing and customer experience efforts.

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