User Tips

Customer Experience in the Year Ahead

With 2012 coming to an end soon, we find ourselves reflecting on the year behind us and the year ahead. Now is a good time for reflection on your customer experience initiatives to see how far you have come and where you need to go. Looking back on your customer experience efforts this year, were you able to accomplish the following? Customer journey mapping Align processes across the entire customer lifecyle (buying and owning) Connect all functional areas to the same customerdat...

Thursday, December 13, 2012 | User Tips | Read More

Bargain Hunter Round Up – Kicking Off The E-Commerce Holiday Season

Everyone has a different way to tackle holiday shopping – Black Friday, Small Business Saturday, Cyber Monday, some have it done months in advance, and others wait until the very last minute.   For me, I’m not big into massive crowds so online shopping to the rescue.   Others thrive on the energy of being in the stores on the busiest shopping day of the year.  With last weekend marking the official kick-off to the holiday season, I thought I’d provide a round up of...

Friday, November 30, 2012 | User Tips | Read More

The Talent Behind Customer Experience

Earlier, I wrote about Powerful Data Lessons from the Presidential Election. A key component of the Obama team’s data analysis deserves its own discussion—the people. Recruiters are probably scrambling to find out who those Obama data crunchers are and lure them into corporations. For the Obama team, these data scientists became a secret ingredient that the competition didn’t have. This team of analysts knew how to hear the signal and ignore the noise,how to segment and...

Tuesday, November 27, 2012 | User Tips | Read More

The Softer Side of Customer Experience

It’s election season in the U.S., and you know what that means. It means I stop by the recycling bin in my garage before entering the house with the contents of my mailbox. A couple of weeks ago, I was doing my usual direct mail purge when I came across a piece from The Container Store®. This piece would have gone straight to the recycling bin, but the title stopped me: Learn what WE STAND FOR! Under full disclaimer, I’m probably a “frequent flier” atThe Container Store. One...

Tuesday, October 30, 2012 | User Tips | Read More

Hey Retailers, Are You Ready For The Holiday Season?

With online holiday spending reaching $35.3 billion in 2011 and American shoppers spending just under $750 on average on their holiday purchases this year, how ready is your business for the 2012 holiday season?   

 Today’s shoppers do not take their purchases lightly.  They are more connected, interact with more resources to make decisions, diligently compare products and services, seek out the best deals, and ask for input from friends and family.   This holiday season, as...

Friday, October 26, 2012 | User Tips | Read More

Oracle CRM On Demand Helpful Tips, #1

From time to time, I'll be posting tips on how to take advantage of the many ease of use features within Oracle CRM On Demand. Trust me when I tell you this application is indeed easy to use, with a graphical interface that models the way salespeople work. So just what is today's tip? Easy! Make sure to leverage the "inline edit" functionality within the application. Doing this can save multiple mouse clicks and enable you to get your tasks done more quickly. For example,...

Monday, June 1, 2009 | User Tips | Read More

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