Welcome to the Oracle CX blog:
The latest in customer experience strategy, technology, and innovation.

Tips from Customer Experience Experts and Other CX News You Can Use

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX in the News:

Oracle Named a Leader Again in Gartner's 2018 Magic Quadrant for Sales Force Automation, by Fortune Alexander, 8.13.18

Oracle's focus on business transformation encompasses both front and back office cloud apps and integrations, directly benefitting its Sales Force Automation solution.

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Weekly Tips for How to Provide Unforgettable Customer Experiences, by Jay Baer, Convince & Convert, 8.13.18

Jay Baer is partnering with SmarterCX and Oracle to produce Unforgettable: a multi-media education program featuring a rotating team of CX experts sharing modern customer experience excellence.

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Unforgettable Episode 2: One of Us Represents All of Us, Samantha Hausler, SmarterCX, 8.10.18

In this episode, Shep Hyken discusses why any one point of contact with a customer must reflect the whole brand.

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Exelon Focuses on Delivering Enhanced Customer Experience, Oracle, 8.8.18

Paul Mason shares how Exelon, a leading North American utility company, uses Oracle Service Cloud and Oracle Utilities solutions to innovate and deliver better CX.

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Industry News:

11 Customer Experience Experts: Here’s How To Get Customers Talking About Your Company by Dan Gingiss, Forbes, 8.16.18

By focusing on a great customer experience, companies are able to win more customer advocates who, in turn, will generate additional business.

T-Mobile CEO John Legere Wants To Make Customer Service Something People Don’t Hate by Jonathan Vanian, Fortune, 8.15.18

T-Mobile announced that it is revamping its call centers to reduce the hassle of confusing phone trees, unhelpful chat bots, and uninformed human representatives.

3 Reasons Why CMOs Should Embrace Experiential Marketing by Steve Olenski, Forbes, 8.15.18

Lasting impressions, greater access to data, and gaining an active understanding of your own products are reasons why enterprises should invest in experiential marketing.

Ask The Board: Laying The Foundation Of A Successful Customer Experience Initiative by Sarah Nicastro, Field Technologies Online, 8.14.18

To build a successful foundation for CX efforts, companies should create a customer success role, ensure company-wide alignment, and invest in appropriate technologies.

Search Is At The Heart Of E-Commerce: 60% Of Shoppers Frustrated By Irrelevant Results by Bryan Wassel, Retail Touchpoints, 8.13.18

Accuracy and convenience are the most important aspects for online shoppers, meaning retailers need accurate search engines in order to boost conversions and deliver on personalization.

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