Welcome to the Oracle CX blog:
The latest in customer experience strategy, technology, and innovation.

Three Reasons CX Initiatives Are Failing and Other CX News You Can Use

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX in the News:

Yamaha Revs Up Digital Strategy In Race For New Revenue by Clint Boulton, CIO, 8.6.18

Yamaha’s CIO discusses how Oracle software is used to aggregate, cleanse, and store customer information as Yamaha works to strengthen customer relationships.

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Unforgettable Episode 1: Balance Between Digital and Human Experience by Samantha Hausler, SmarterCX, 8.3.18

Shep Hyken, customer experience expert and bestselling author, discusses the balance between human and digital experiences.

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Victoria University Optimizes Its Campaigns with Oracle CX, 8.6.18

In this video, learn how a Victoria University uses Marketing Cloud automation capabilities to deliver more personalized, engaging, and timely communications to its students.

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Industry News:

3 Reasons Customer Experience Initiatives Are Failing, by Sarah Nicastro, Field Technologies Online, 8.8.18

Common customer experience missteps within field service include the misunderstanding of customer input and the lack of focus on innovation.

Study: Cumbersome Checkout Alienates Online Shoppers, by Deena M. Amato-McCoy, Chain Store Age, 8.9.18

Complicated online checkouts are taking a toll on digital sales, with 87 percent of shoppers abandoning their online carts due to long or complicated checkout processes.

61% of Consumers Will Share Personal Data for Personalized Marketing Communications, by John Koetsier, Inc., 8.8.18

According to a new study, 61 percent of consumers are willing to share more data with companies in exchange for more personalized and relevant communications.

Top 5 Technological Innovations That Will Impact the Future of CX, by Vandita Grover, MarTech Advisor, 8.7.18

Digital experience platforms, voice of customer programs, cybernetic CX, and emerging technologies such as AR, VR, and IoT are expected to take CX to the next level.

Natural Language Processing is Hitting Its Stride, by Erika Morphy, CMSWire, 8.7.18

As Natural Language Process (NLP) continues to advance, customer service chatbots, for instance, become more efficient and capable of more complicated tasks.

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