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Welcome to the Oracle CX blog:
The latest in customer experience strategy, technology, and innovation.

The Time is now for CX and Marketing Professionals to Transform Customer Experience - and Other News

Anna Sabryan
Senior Product Manager

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX Social Content:

  • 5 areas where companies should focus to ensure they’re ready for the next emergency so they can continue delivering outstanding #custserv: http://ora.cl/QL34o #CX
  • Tips for leveraging #KnowledgeManagement to provide answers and guidance to your customers during a time of crisis, when resources are strained: http://ora.cl/uW8tz  #KM #CX
  • Here are members of our CX ISV ecosystem that are making a difference in the world: http://ora.cl/Mf80C #CX #ISV
  • Check out how @trinelarsen found her passion in support using Oracle #B2C Service: http://ora.cl/E3Ey5 #custserv #OSvC
  • Join our #CX #customer #webinar series to take part in discussions around timely topics where we can provide advice on your questions: http://ora.cl/vm8ey

 

Industry News:

Forrester's US 2020 Customer Experience Index Reveals CX Quality Improved Dramatically Over ... – Martechserie, 6.15.20

  • 27% of brands improved their CX Index scores over the past year, a significant jump compared to previous years marked by minimal gains.

Forrester: The Time Is Now For CX And Marketing Professionals To Transform Customer Experience – Martechseries, 6.10.20

  • Forrester’s research shows that today’s consumers do not differentiate between a brand experience and customer experience - CX and marketing teams must work together to develop a unified vision and align resources to connect the brand promise and experience with the customer experience.

Exceptional Customer Experience Never Goes Out of Style – Mytotalretail, 6.11.20

  • To match the demand for seamless omnichannel experiences, retailers must go all-in on unified commerce solutions that optimize the entire buying journey.

Measuring Customer Experience: Metrics and the Benefits of Scorecards – Customerthink, 6.9.20

  • To truly understand the customer experience, you must think about the entire customer journey, starting with awareness through discovery, cultivation, advocacy, purchases, and service.

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