Welcome to the Oracle CX blog:
The latest in customer experience strategy, technology, and innovation.

The Debate on Gating B2B Content and Other CX News You Can Use

Molly Ambrogi Yanson
Senior Product Manager, Global Marketing, Oracle CX

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX in the News:

2018 SuperNova Award Winners Announced at Connected Enterprise by Courtney Sato, Constellation Research, 10.25.18

Oracle CX customer, Kenya Revenue Authority (KRA), took home the SuperNova Award for Next Generation Customer Experience given out by Constellation Research.

Oracle OpenWorld 2018 - City of San Jose Reimagines the Citizen Experience with Oracle by Derek du Preez, Diginomica, 10.23.18

The City of San Jose is home to over a million residents. It developed an app using Oracle Service Cloud, which gives citizens visibility and control over what's happening in their neighborhoods.

How Three Enterprise Leaders are Driving Personalized Customer Experience by Shalaka Nalawade, Martech Advisor, 10.31.18

Creating personalized, relevant customer experiences increases customer retention and benefits business outcomes. Oracle CX Cloud maintains a continued focus in this area. 

3 Ad-Tech Stories You Need to Know this Week by Ronan Shields, Adweek, 10.30.18

Oracle unveils CX Unity to improve brand understanding. This article highlights commentary from Oracle’s Rob Tarkoff.

Oracle Announces Oracle CX Unity, Skyword Merges with TrackMaven, More News by Dom Nicastro, CMSWire, 10.26.18

Oracle announced CX Unity to help marketers and customer experience professionals manage customer data and deliver experiences across all interactions. 

Industry News:

Rethink Customer Service Tools to Be the Solution, Not the Problem by Pete Slease, InformationWeek, 11.1.18

Despite the proliferation of new technology tools for customer service centers, companies need to identify and troubleshoot challenges in order to be effective.

Customers Rank Trust Over Technology, LinkedIn Sales Report Finds by eWeek's editorial staff, 11.1.18

According to LinkedIn’s annual State of Sales report, establishing customer trust outranks technology in keeping and maintaining customers.

B2B Content: To Gate or Not to Gate, That is the Question by Beth Negus Viveiros, Chief Marketer, 10.31.18

While gated content builds lead databases and proves the value of marketing campaigns, gating too often or too soon may drive away potential customers.

Warehouse-as-a-Service Providers Address Ecommerce Fulfillment Niche by Mike O'Brien, Multichannel Merchant, 10.30.18

The growth of online sales, limited ecommerce fulfillment center space, and increasing customer demands are key drivers behind Warehouse-as-a-Service offerings.

The Phone Is Still a Big Deal for Your Customer Experience by Blake Morgan, Forbes, 10.29.18

While connecting with customers via social media, chatbots, and email channels are effective and useful, customer service via phone is still a critical tool for customer service providers.

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