Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.
Interview with Shashi Seth, SVP, Oracle Marketing Cloud by Sudipto Ghosh, MarTech Series, 10.10.18
Oracle SVP Shashi Seth covers his experience with product innovation, Oracle’s position within the CX market, and how CMOs can utilize recent innovations within the space.
OK Google, What Does the Future of Marketing Look Like? by Shashi Seth, CMSWire, 10.10.18
Oracle SVP Shashi Seth discusses how voice assistants and AI-powered devices will impact modern marketing.
The Customer Experience Advantage of Artificial Intelligence in the Cloud by Blake Morgan, Forbes, 10.8.18
AI helps provide personalized solutions in a more efficient way, highlighting how the Australian Red Cross manages donors with Oracle CX Cloud.
How Emerging Technologies Are Changing the Retail Shopping Experience by Bob Meixner, Retail Customer Experience, 10.5.18
Oracle Sr. Product Strategist, Bob Meixner, provides insights into how retailers can use emerging technologies to create, optimize, and scale for an immersive and customer-centric shopping experience.
City of Albuquerque hires Alexa to Help with Service Requests from Residents by Brent Leary, ZDNet, 10.5.18
By integrating Alexa into its 311 Contact Center strategy, the City of Albuquerque is meeting its citizens' growing expectations.
It's Time for Sales and Marketing to Put Aside Their Differences and Find Common Ground by Theresa O'Neil, AdWeek, 10.10.18
Marketing and sales teams need to align, as 60 percent of respondents believe misalignment is damaging to financial performance, according to LinkedIn and CMI.
Augmented Reality: The Future of Field Service Management by Ryan Snellings, CIOReview, 10.9.18
Within field service, AR has the potential to lower costs, improve customer satisfaction, provide better technical support, and reduce in-house training time.
This Holiday Message Creates the Biggest Conversions by Deena M. Amato-McCoy, Chain Store Age, 10.8.18
According to Yes Lifecycle Marketing, emails highlighting Cyber Monday generated the highest average conversion rate, 9.8 percent, among all holiday emails in 2017.
Infographic: CMOs Are Leading the Charge as Customer Experience Increasingly Requires Collaboration by Erik Wander, AdWeek, 10.7.18
Marketers find that meeting customer expectations is taking unprecedented levels of collaboration across functions, technologies, teams, and partners.
For Data-Savvy Marketers, There's a New Keyword: Intent by MIT Technology Review's Editorial Staff, 10.5.18
As more companies look to machine learning for insights, marketers need to use new tools and technology to engage potential customers at the right time and place.