Tuesday Nov 26, 2013

What's The (Commerce) World Coming To? Think Global!

Is Commerce growth just a U.S. phenomenon?  Not by a long shot. Online commerce is growing in Europe, Asia, and Latin America.

According to eMarketer, European online sales in key markets—Sweden, the Netherlands, Italy, Spain, France, Germany and the UK—will grow an average of 12% annually between 2012 and 2017, to reach €170 billion ($217B) by 2017. In the United Kingdom, e-commerce will increase approximately 11.5% in 2013, to 87B pounds ($138.0B) from 78B pounds ($123.7B), from a study by Capgemini and U.K. e-retail association Interactive Media in Retail Group.

Over in Latin America, B2C ecommerce is still in its infancy, with sales reaching only $36.8B this year. However, online shopping is showing signs of accelerating growth. More than half of Latin America’s e-commerce sales come from online buyers in Brazil, Latin America’s largest economy, and it is expected that Brazil will continue to record double-digit increases through 2014, according to eMarketer.

B2C ecommerce sales in Asia-Pacific will grow more than 30% in 2013 vs 12.2% in North America, from eMarketer. Analysys International estimates that e-commerce sales in China are due to more than triple during the coming three years. As well, India’s B2C e-commerce market is likely to double in size to more than $3B within three years, and could grow to reach $15B by 2017, based on Matrix Partners India research.

So, what are you to do? First, ensure that your e-commerce platform allows you to maintain and manage multiple sites. Consider using multisite capabilities to support your different geographies and various brand sites, all while sharing assets between them. Create one product catalog but enable people in certain geographies or countries to only see their appropriate product catalog content.

Secondly, make sure your commerce platform can handle multiple currencies and languages. And that includes site promotions and navigation. Look for a commerce solution that places that control with the business user so that can quickly respond to geo-specific shifts and local competitors.

Hopefully that post gives you food for thought that commerce is bigger than your local market and even continent. And gives you pause to think that you have to think global in all of your commerce activities.

Wednesday Feb 13, 2013

Regional Approaches to Customer Experience

When it comes to delivering a positive customer experience (CX), it never hurts to look around and see where others are in their CX initiatives. Earlier this week, we discussed how different industries are doing. Now, let’s look at how the different regions around the world compare in Oracle’s new CX survey, Global Insights on Succeeding in the Customer Experience Era.[Read More]

Thursday Sep 29, 2011

What is the CRM Hashtag for Oracle Open World 2011?

In my experience, the best part of going to conferences these days is not just listening to the speakers but also getting other people's analysis and perspectives VIA TWITTER. Like every year we have created a hashtag to allow Oracle OpenWorld 2011 attendees to follow the live action at Moscone Center, San Francisco.

  • The Oracle Hashtags for the conference are  #OOW11 and @OracleOpenWorld, so include them in your tweets.
  • To follow CRM at Oracle OpenWorld 2011, include #OOW11CRM in your tweet.

For those NOT on Twitter, you can get started right away.

  • Step 1: Sign up for a Twitter account.
  • Step 2: Post updates on Twitter about the conference: session pointers, networking, analysis, key takeaways, etc.
  • Step 3: In every 140 character post, include #OOW11CRM (without quotes and a space in front of and after the tag)

For those of you who won't be there, you can still follow the action via a Twitter search for #OOW11CRM.

May the tweeting begin...

Wednesday Sep 28, 2011

Test your Commerce Knowledge. Hear from Commerce Experts at Oracle Open World 2011

Want to learn more about commerce, live help, and recommendations while attending Oracle OpenWorld 2011. Attend these sessions to learn from the experts about how they can help you grow your business and reach customers.

Monday, October 3rd, 2011

 2:00 pm – 3:00 pm

ATG Web Commerce Overview, Strategy and Roadmap
Brian Collins, Oracle

Moscone West
Room 2012

 5:00 pm – 6:00 pm

ATG Web Commerce Panel Discussion: The Future of Web Commerce and Retail
Kelly O'Neill, Brian Collins, Oracle

Moscone West
Room 2012

Tuesday, October 4th, 2011

 1:15 pm – 2:15 pm

Oracle Live Help Overview, Strategy and Roadmap
Michael Blanchard, Oracle

Moscone West
Room 2012

 3:30 pm – 4:30 pm

Multinational ATG Web Commerce
Kristen Flanagan, Oracle

Moscone West
Room 2012

 5:00 pm – 6:00 pm

Redefining Online Merchandising
Kristen Flanagan, Oracle

Moscone West
Room 2012

 Wed Oct 5th, 2011

 1:15 pm – 2:15 pm

Implementing Web Commerce in a Complex Environment
Adam Belmont, Oracle

Moscone West
Room 2012

Thursday, October 6th, 2011

9:00 am – 10:00 am

Anytime, Anywhere Commerce with Siebel Customer Order Management and ATG Web Commerce
Aaron Shidler, Oracle

Moscone 2003

 10:30 am – 11:30 am

Architecting Commerce Systems for Scalability
Adam Belmont, Oracle

Moscone West
Room 2012

Learn more and register now for Oracle OpenWorld 2011, San Francisco, October 2-6. View CRM Conference activities, browse our Focus On CRM program guides and full content catalog, and build your online / mobile schedule. We look forward to seeing you at OpenWorld!


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