Thursday Dec 26, 2013

2014 is around the corner – Is your commerce team ready for a new year?

It’s that time of year where you are finalizing budgets, prioritizing initiatives, and are wondering how it is that 2014 is almost here.   Are you proud of what your business accomplished in 2013?  Did you meet your goals?  What are prioritizing in 2014?  And, with your growing “to-do” list, how do you know what you should focus on first?  

Our commerce team works with customers everyday to help them figure out better ways to reach their goals - whether it’s more site traffic, higher AOV, or better conversion rates.  Frequent questions that we get asked include what are we are seeing in the market and what are other companies doing?   To answer questions like these, each year we ask hundreds of B2C and B2B commerce professionals to take our annual commerce trends surveys.  The results from these surveys help us provide insight into how the world of cross-channel commerce is evolving year-over-year. 

If you are interested in taking one of the surveys – here are the links:  

B2C Companies: https://www.surveymonkey.com/s/B2C_Survey_2014
B2B Companies:  https://www.surveymonkey.com/s/B2B_Survey_2014

We will publish the results of these surveys early in 2014 to help you kick-start another exciting year!  

Wednesday Oct 16, 2013

The Evolution of an Era: Customer Experience in Retail

Two New Studies Point to the Direction Retailers are Taking in their CX Initiatives. Is it the Right Direction?

The sheer velocity of change in retailing and customer behavior is forcing retailers to reinvigorate, expand and sharpen their vital Customer Experience (CX) strategies. Customers are becoming increasingly dynamic as they race to embrace the newest digital channels; shop in new ways on mobile devices, including smartphones and tablets, on the Web and in the store; share experiences socially; and interact with their preferred brands in new ways. Retailers are stepping up to their customers as they and their competitors create new modes of customer interaction. Underpinning these changes are vast quantities of customer data as customers flood digital channels and the social sphere.

The informed retailer must now understand what their priorities are and what they should be for the future. To better understand this, Tata Consultancy Services (TCS) and Oracle independently launched CX-focused surveys to uncover what retailing leadership found important today. By comparing the results of these two studies together, we can further discover new insights about the industry. Click here to download this informative white paper.

Tuesday Oct 01, 2013

October 17th Webcast: B2B Commerce – What Industry Trendsetters Do Right

Thursday, October 17, 2013
8:30 a.m Pacific / 11:30 a.m Eastern / 5:30 p.m CET

The B2B e-commerce landscape is changing. In fact, according to Forrester, the B2B commerce marketplace is nearly 5 times larger than the B2C marketplace. Leading edge companies such as Carolina Biological Supply know this and have adapted.

Carolina Biological Supply has looked to Oracle and Oracle partners for commerce and JD Edwards product solutions that provide a clear business edge.

Join us for this thought provoking panel and hear how:
  •     B2B commerce is changing and what you should know.
  •     Market leaders are evolving successfully.
  •     Oracle solutions offer unique technology and capabilities that deliver results.

Webcast Panelists:

Chad Petersen
Director, eCommerce, Carolina Biological Supply Company

Andy Hoar
Sr. Analyst, eBusiness, Forrester Research

John Andrews
Vice President, Product Management, Oracle Commerce

Don’t miss this informative, lively discussion from B2B commerce industry thought leaders. And come ready with your questions for our panelists. Register Now.

Thursday Apr 18, 2013

2013 B2C Commerce Survey Reveals Customer Experience, Metrics and Social as Key Trends

E-commerce continues to grow, with 1 in every 10 discretionary dollars spent online, according to comScore. Because of this rapid growth, Oracle conducted our B2C Commerce Trends survey for the third year in a row.

For this particular report, Oracle surveyed nearly 200 B2C commerce professionals across North America, Latin America, Europe and Asia Pacific. We found some interesting parallels for both B2B and B2C this year and their similar goals for 2013.

According to the research, many retailers have their foundation in place but are now looking to truly optimize the customer experience (CX) and tying all of their touchpoints. The report finds these key themes, challenges and investment activities for B2C retailers in 2013:

  • CX is Key to Driving Future Investments: Customer-facing solutions, including commerce platforms and digital customer experiences, are expected investments in 2013. While many B2C companies stated they are currently in the process of executing on their CX strategy, 26% still plan on implementing a CX strategy within their company.
  • Connecting the Dots Isn’t Complete: There is still much to be done by retailers to connect touchpoints and ensure customers have a consistent buying experience. Only 8% of survey respondents cited the customer transition between touchpoints as “excellent” while 59% said customers’ ability to transition between touchpoints as “fair” to “poor.”
  • Know Your Metrics: Executives are focused on key metrics that matter, and measurable metrics are key to tracking success, primarily focused on measuring revenue growth. 65% of companies said that they focus on measuring Web site traffic, 64% on overall revenue, followed by mobile (51%) and social traffic (46%).
  • Social is Evolving: Many retailers have started implementing, but to do truly well in this channel, companies need to define their metrics to gauge success before starting on social channels. Social initiatives cited by respondents include Facebook (45%), Pinterest/Instagram (30%) and YouTube (29%).

Click here to download highlights from the report.

Wednesday Feb 22, 2012

2012 B2C E-Commerce Trends: What’s Working, What Needs Improvement, And Where Your Peers Are Investing In 2012

In late 2011, Endeca, now part of Oracle, surveyed e-Commerce professionals from leading retail, travel, and consumer manufacturing organizations to gain insights and understand what ideas and trends are key areas of focus for 2012.


At a high level, the survey shows that online retailers are overcoming the economic challenges faced in 2011 by focusing on their customers, building Web sites around them, investing heavily in the customer experience, and promising new areas for engaging shoppers and growing the company’s base. Initiatives such as mobile that were a blip on the radar in previous years have taken center stage and are now commanding budget dollars. This compounds a key frustration online retailers face: the integration of multiple technologies, few of which were built for today’s evolved use cases. Online organizations are stretched thin to balance back-end challenges while sprinting to deliver engaging, consistent user experiences that capture more mind share and wallet share—the key investment area for 2012.

Click here to download the complete research findings and see how your peers are prioritizing their 2012 investments.


Visit Oracle.com/webcommerce to learn more about Endeca and Oracle’s Web commerce solutions.

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