Thursday May 24, 2012

Combine Customer Experience with Sales Automation

       A few days ago, Oracle unveiled the availability of RightNow Cloud Service integrated with our Fusion CRM products. With this integration, sales reps now have more visibility into service interactions and can better sell and service their customers.

      “Every interaction is a relationship opportunity to grow your business. When these interactions are relevant and add value for customers, customers are more likely to trust the relationship and seek purchase advice,” said David Vap, group vice president, Oracle. “This customer trust provides an opportunity to increase customer product adoption and to reduce the cost of customer acquisition, thereby increasing company profitability.”

For more information about RightNow Cloud Service and Oracle Fusion CRM: 

RightNow CX Cloud Service May 2012 Release - Partner Webcast Registration
RightNow CX Cloud Service May 2012 Release - Customer Webcast Registration

Tuesday May 01, 2012

The Call Center Expo, Seattle, May 8-9

Oracle is proud to be a Platinum sponsor of the ICMI's Annual Call Center Exposition taking place May 8-9, 2012 in Seattle, WA – "The Global Gathering for the Contact Center Community." Visit Oracle in booth #505 to learn more about Oracle RightNow Web Experience, Oracle RightNow Contact Center Experience, Oracle RightNow Social Experience and Oracle Social Network, Oracle Knowledge Management, Siebel Field Service, Siebel Warranty Management, and Desktop Virtualization.

Also, don't miss this important Oracle-led education session: YOU and the CUSTOMER – The Winners are Defined by Great Customer Experience, featuring Brian Curran, Vice President, Oracle Customer Experience Strategy, Wednesday, May 9th from 10:15 a.m. - 11:00 a.m. Brian will explain why leading companies are investing in customer experience (CX) solutions that enrich all interactions between a customer and your company. He will discuss how CRM, Service, and Commerce solutions can be combined to create a great customer experience which accelerates new customer acquisitionmaximizing customer retention, improving operational efficiency and increasing total sales.

For more information or to register for the conference please click here.

Sunday Apr 22, 2012

Make the Most of Your CRM Implementation with the Customer Concepts TV Show

Eliminate the guesswork in your sales organisation by joining Customer Concepts TV, 24 April,  11am CET / 10am BST. Strategies will be examined to help you make the most out of your CRM implementation. Watch this video for more information:

Friday Apr 20, 2012

Eliminate the Guesswork in Your Sales Organization:
EMEA Customer Concepts TV Show

Selling is the lifeblood of every business. In the past, companies would increase headcount to boost sales. In today’s business environment, companies need to re-evaluate the way in which they sell. Sales and marketing organisations must optimize performance, increase team productivity and focus on the best opportunities.

Oracle Fusion CRM has been specifically designed with tools to help sales and marketing teams improve efficiency and drive revenue. Territory modeling and management, quota and commission management, collaborative features, real-time customer information and mobile device integration are just some features incorporated.

Join us on Customer Concepts TV as we aim to help you find the right strategy for your enterprise. Whether you already have a CRM solution in place or are looking for the next level of CRM implementation, this online TV show will give you very practical advice that can help you to make the most out of your CRM implementation.

Register now to preview the show and reserve your spot for this exclusive, live-stream event. Customer Concepts TV comes to you on 24 April, 11am Central European Time / 10am BST.

Sell smarter with Fusion CRM in the cloud.

Thursday Apr 19, 2012

Learn How You Can Increase Sales Productivity

Sales Productivity was a big focus for us as we designed our Fusion applications. Our goal was to fix problems that change the basic dynamic of the sales organization. In doing so, we focused our developers and product managers on three key things:  Effectiveness, Efficiency and Ease of Use. We wanted the sales organization to be empowered when they're engaging with the customer. 

We wanted to give them access to complete information about the customer and about other similar customers when they were selling individually or as a team, and also later when they were updating the CRM system. 

Since there is always a disconnect between sales and marketing, aligning the sales organization with the marketing organization becomes very critical because often there is a marketing pipeline focused on leads that's not connected to the selling pipeline that's focused on opportunities.

Finally, we wanted to make it easy to use, easy to configure and easy to deploy. Following years of research, we analyzed the basic tasks that sales and marketing teams perform, and we've been able to cut out, on average, about 27% of the time it takes to complete the most common tasks within a CRM system.

To read more about how we think of CRM and how YOU can improve Sales Productivity within your organizations read this white paper.

Tuesday Mar 06, 2012

Video: Give iPad-Based Life Sciences Sales Presentations

Did you know that less than 50% of physicians will make time to see a pharmaceutical or biotech manufacturer's sales rep? Did you know, the average meeting gives only about 90 seconds to present corporate-approved product and educational event information, drop samples, and capture electronic signatures?

Oracle makes it easy to turn the screen around and interact with healthcare providers -- all on the Apple iPad. Watch these two new videos by Chad Kirchner of Oracle's iPad-based Disconnected Life Sciences Client for the Oracle CRM On Demand Life Sciences Edition and Siebel Pharma CRM. Learn more at

Life Sciences Message Plans Made Easy

Message Plans are corporate-approved digital content used for customer-facing activities. Learn how Oracle CRM delivers an efficient way to deliver and reuse content across channels.

Watch this:

Simple eDetailing Options

Detailing is the practice of providing corporate-approved pharmaceutical information and promotional material to physicians. Learn how Oracle CRM delivers your choice of simple, intermediate, or full eDetailing options to suit your iPad-based life sciences detailing, account management, and SFA needs.

Watch this:


Tuesday Nov 08, 2011

11/17 Life Sciences Innovation Briefing, Newport Beach, CA

Life Sciences Innovation Briefing 2011

Join Oracle and industry thought leaders to explore and discuss the evolving requirements of the life sciences industry. You’ll hear about the latest strategies for integrating clinical, operational, and customer centric solutions to improve your services and set a new bar for clinical development, safety and health outcomes, and business process efficiency.

Presentations and group discussions will focus on how industry leaders can help their businesses to:
  • Connect within and across lines of business
  • Collaborate across the ecosystem to achieve operational excellence
  • Develop cures that foster profound changes throughout the industry
Don’t miss this opportunity to connect with other industry executives and hear educational sessions designed to help you better leverage your IT investments.

Click here to register now for this FREE event. Space is limited.

Thursday, November 17, 2011
9:00 a.m. – 6:30 p.m.

The Island Hotel in Newport
690 Newport Center Drive
Newport Beach, CA 92660
9:00 a.m. – 9:30 a.m. Introductions and Objectives for Meeting
9:30 a.m. – 10:15 a.m. Partner Keynote – Use of Information Technology to Foster Innovation (Deloitte)
10:15 a.m. – 11:00 a.m. Customer Roundtable Discussion – The New Paradigm in Pharma: Impact and Opportunity
11:00 a.m. – 11:15 a.m. Break
11:15 a.m. – 12:15 p.m. Oracle Clinical Solutions
12:15 p.m. – 1:00 p.m. Networking Lunch
1:00 p.m. – 2:30 p.m. Solution Tracks:
  1:00 p.m. – 1:30 p.m. CRM Strategy
  1:30 p.m. – 2:00 p.m. PLM Strategy
  2:00 p.m. – 2:30 p.m. Customer Feedback Discussion
2:30 p.m. – 2:45 p.m. Break
2:45 p.m. – 3:30 p.m. Oracle Mobile Solutions and Changing CRM - Oracle
3:30 p.m. – 4:15 p.m. Oracle Fusion Strategy – Oracle Development
4:15 p.m. – 4:30 p.m. Wrap up day
4:30 p.m. – 6:30 p.m. Cocktail Networking Hour

If you are an employee or official of a government organization, please click here for important ethics information regarding this event.

Wednesday Oct 05, 2011

5 Keys to Building a Successful CRM Strategy

OOW logoSix megatrends that are disrupting business as usual are customer-driven and cross-channel interactions, cloud computing, pervasive mobility, real-time decisions, and social media.

As Kirk Mosher shared in the OpenWorld CRM session on "Building a Successful CRM Strategy," five keys to CRM success are in the areas of industry, insight, innovation, integration, and infrastructure.

Learn more about this and other sessions by browsing our full content catalog. Registration is still open for the final sessions of Oracle OpenWorld 2011, San Francisco, October 2-6. We look forward to seeing you at OpenWorld!

Saturday Oct 01, 2011

What to See at OpenWorld for CRM and eCommerce

OOW logoYou can browse the OpenWorld content catalog via our mobile app or by visiting

Better yet, view our full "Focus On" program guides for CRM and eCommerce, where we have aggregated key information on all of these great sessions and demos into  convenient reference guides

Learn more and register now for Oracle OpenWorld 2011, San Francisco, October 2-6. View CRM Conference activities, browse our Focus On CRM program guides and full content catalog, and build your online / mobile schedule. We look forward to seeing you at OpenWorld!

Capitalize on Technology Disruptions

OOW logo

Don't miss this thought-provoking CRM General Session: How Technology Disruptions Catalyze Customer Relationships!

Led by CRM thought leader and Oracle senior vice president of CRM, Anthony Lye, this session will discuss ways that you can catalyze customer relationships to take your business to the next level.

Furthermore, this OpenWorld General Session will include demos of current and next-generation Oracle CRM technology that can help turn 'disruptions' into competitive advantages. When? Monday, October 3, 12:30-1:30 p.m. Where? Moscone West Conference Center, Room 2002. What? Session ID 18024 -- How Technology Disruptions Catalyze Customer Relationships.

Learn more and register now for Oracle OpenWorld 2011, San Francisco, October 2-6. View CRM Conference activities, browse our Focus On CRM program guides and full content catalog, and build your online / mobile schedule. We look forward to seeing you at OpenWorld!


The place to get informed about customer experience and how it impacts your success.

Stay Connected

Subscribe to our RSS feed.


« May 2015