Monday Sep 19, 2011

Oracle OpenWorld: Hot CRM Topics

OOW logoWith nearly 120 sessions, the CRM track at Oracle OpenWorld 2011 will deliver unprecedented insight into Oracle’s CRM portfolio—including the latest developments in Oracle Fusion CRM, cloud-based CRM, and key acquisitions like ATG and InQuira. Other hot topics at this year's conference are expected to include eCommerce, mobile CRM, and real-time decision-making.

Starbucks, Dell, and British Columbia are among the high-profile Oracle CRM customers who will present at the conference, taking place in San Francisco October 2-6. In addition to individual sessions, attendees can get live, hands-on experience at 24 demo pods devoted to CRM solutions. They can also explore a variety of partner offerings at the CRM Pavilion and interact with experts in the CRM Lounge. In addition, there will be a private reception for senior executives on Tuesday evening and a Chief Sales Executive Summit on Wednesday.

Learn more and register now for Oracle OpenWorld 2010. View CRM activities, browse our Focus On CRM program guides and full content catalog, and build your online / mobile schedule. We look forward to seeing you at OpenWorld!

Thursday Sep 15, 2011

Focus On CRM at Oracle OpenWorld

Oracle OpenWorld 2011 is starting soon -- October 2 through 6 in San Francisco. Be sure to attend the many sessions, live demos, partner pavilion, and other events where you will learn more about the three core objectives that drive the design of Oracle CRM solutions:

•Make you smarter
•Make you more productive
•Provide you with the best value

With nearly 120 sessions, the CRM tracks at Oracle OpenWorld 2011 will provide unprecedented insight into Oracle’s CRM portfolio—including the latest developments in Oracle Fusion CRM, cloud-based CRM, and key acquisitions such as ATG and InQuira.

The CRM General Session, scheduled for Monday, is always a crowd favorite. You can expect some leading edge ideas and useful insights from Anthony Lye and his guests! Other favorites are the product overview and roadmap sessions, taking place on Monday and Tuesday. And, we have several customer panel sessions where customers talk about their experiences deploying our software. They will share useful lessons learned. In addition to these top favorites of attendees, we will have many additional, informative sessions.

Find out more about OpenWorld, scan the Focus On CRM overview, and browse the online Content Catalog.

Wednesday Sep 14, 2011

Learn About Oracle Life Sciences CRM Industry Innovations

Did you know that when a pharmaceutical sales representative actually gets to meet with a doctor, the average presentation time is only a minute and a half? With such brief meetings, common unavailability of wireless access, and regulatory compliance requirements, this is no time to fumble.

Watch this informative, brief video to hear about Oracle’s latest innovations for the life sciences industry, and how Oracle Life Sciences CRM can help you drive sales effectiveness, adapt to changing commercial models, and create continuous customer dialogues.

Learn more about Oracle CRM On Demand for Life Sciences and other great capabilities for life sciences firms.

Tuesday Jul 19, 2011

See Oracle CRM Help Insurance Companies Adapt to Customer Needs

Meet Patti, a customer with Alamere Insurance. Last year, Patti was laid off from her job, and she’s been unable to find work. Now, she’s fallen behind on her mortgage payments. Patti needs money urgently or her home will go into foreclosure.

Fortunately for Patti, she has an insurance company that can help her get money out of her existing investments, and can recommend the best course of action using Oracle Insurance applications.

Want to find out how? Watch this new video dramatization of the Alamere Insurance Company to see how Oracle software for the Insurance industry, including the CRM On Demand Insurance Solution, can help your firm help your clients from quotes through claims.

Tuesday Apr 19, 2011

Business Intelligence: Model Once, Deploy Everywhere

Our colleague, David Dorf, wrote an interesting post at the Insight-Driven Retailing Blog. You might find these insights useful in your industry, especially if you need insight across CRM and other information repositories.

Business Intelligence has really grown up over the last decade. It has expanded beyond simple reporting to include advanced analytics, alerting, forecasting, collaboration, and even knowledge management. For retailers, many of these functions exist within the enterprise, but they are typically not connected and rarely use common semantics.

CSA BI.PNGWorking with Chain Store Age, we did a survey to find out where retailers need the most help. The results show that consolidation, consistency, and simplification are the main priorities. Most retailers know they own the data to make the right decisions, but they are frustrated at not being able to easily access that information.

The best approach we've found is to model the data once, in a common information model that is comprehensive to the business. Then there are opportunities to deploy the model in different ways to support different functions. But if you don't have that common information model to begin with, you risk complications.

Oracle provides a common information model across disciplines such as finance, labor, and supply chain for its BI Apps. To that we're adding industry domains like merchandising and banking so its possible to combine ERP and industry data yielding a complete view of the business.

Below are links to more information and an upcoming webinar on the topic.

Survey Findings

Webinar: Simplifying Retail BI: How to model once, deploy everywhere, and separate the necessary from the nonsense (Tuesday, April 26, 2011; 2 p.m. ET/ 11 a.m. PT)

Chain Store Age Interview at NRF

Monday Apr 18, 2011

Improve Sales and Marketing Alignment

"The hyper kinetic pace of the buyers' lives, coupled with significant shifts in the buying process makes imperative greater alignment of sales and marketing with each other and with their buyer's goals, needs and wants." -

It makes perfect sense. Sales and marketing working together, creating a holistic view of their customers to create effective campaigns, build stronger pipeline and close more business. However, the main obstacle is disparate sales and marketing systems.

Read "Improving Sales and Marketing Alignment to Generate Better Business Results", a white paper by, and discover how Oracle CRM On Demand can help your organization to enhance sales and marketing effectiveness.


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