Friday Sep 13, 2013

Four Ways to Deliver Better Customer Service with Integrated Knowledge Management and CRM By JP Saunders

CRM solutions without integrated knowledge management suffer from a number of limitations. They don’t enable customers to become more self-sufficient or foster a community that can generate its own answers. They lack the centralized intelligence needed to deliver innovation and consumer-driven interactions, so support agents can’t learn, serve, or collaborate as effectively as their jobs require. And, they lack the analytical insights customer service organizations require to truly understand customer needs, making it difficult to optimize answers and, ultimately, the customer experience.

Here are 4 ways that integrated knowledge management and CRM can deliver better customer experiences:

  1. Increase first call resolutionThe most important aspect of a satisfying customer experience with a contact center is getting a representative who can meet all the customer’s needs—without having to forward inquiries to other representatives. Integrated knowledge management pulls answers from across organizational silos and puts it at the agent’s fingertips--without having to leave their CRM application.
  2. Increase self-serviceMany customers prefer to serve themselves. They want to find the answer quickly and easily without requiring escalation to the contact center. With integrated knowledge management, you can empower your customers to easily help themselves. But, you can also seamlessly transfer to assisted service with the context of their self-service interaction, if it becomes necessary. 
  3. Build your knowledgebase – The foundation of providing quick and easy answers is to build out a robust knowledge base. However, cumbersome navigation to create solutions can be a barrier to building your knowledge base. When knowledge is integrated with CRM, you can easily create knowledge solutions directly from service cases so that it’s available for the next customer or agent to use. 
  4. Learn and improve your serviceIntegrated knowledge allows you to understand customer usage and service issues – most common searches, percentage of cases resolved with knowledge, solutions used the most, etc. in order to improve your customer experience. Armed with this understanding, you can identify actions that will increase search accuracy or, better yet, address root causes that eliminate the need to search at all. 

The World’s leading Knowledge Management solution, Oracle Knowledge, now enhances the Oracle RightNow Cloud Service capabilities with expanded search capabilities, deeper language understanding, business intelligent analytics, support for more content types, languages, and much more. Now available in the Oracle RightNow Agent Desktop and Customer Portal, this integration provides agents with the ability to accurately assist customers with finding the right answer at the right time. 

For more information on these high-value features, please watch the Oracle RightNow Cloud Service – August 2013 Release Overview or read the Oracle RightNow Cloud Service – August 2013 Capabilities and Benefits. You can also attend the Integrating Knowledge Management into CRM Applications session at OpenWorld. 

Thursday Mar 14, 2013

Engage Customers and Get Customer Insight with New SRM Product

Oracle Social Relationship Management (SRM) is a product that helps you manage and scale your relationship with customers on social media channels. We have recently integrated four best-in-class social relationship management components - social listening, social analytics, social engagement and social publishing - into one unified interface to give you the most complete social relationship management solution on the market.

You can listen to what people are saying about your brand, engage with fans and followers, create content and apps, publish to multiple social channels, manage workflows, and analyze results and get social campaign metrics.

Only Oracle can connect every interaction your customer has with your brand. Our goal is to help you deliver the best customer experience wherever your customer touches your brand – whether it’s on the web, mobile, in-store, contact center, direct sales, and nowadays, this includes social.

See a demo of the new Oracle Social Relationship Management product here.

Read about the new Oracle Social Relationship Management product here:

• ZDNet – Oracle Pools Acquisitions for Cloud-based Social Management Suite

• MediaPost - Oracle, Adobe Separately Build Out Collaborative Social Suites

• Destination CRM - Oracle Launches Social Relationship Manager

• CIO Australia – Oracle goes after Salesforce.com with Social Relationship Management

• CMS Wire – Oracle Announces Unified Social Relationship Management Product for Cloud

 For more information or to get a personalized demo of Oracle SRM, please visit oracle.com/social.

Tuesday Dec 11, 2012

NBC Sports Chooses Oracle for Social Relationship Management

NBC Sports wanted to engage fans, grow their audience, and give their advertising customers more value. They wanted to use social media to accomplish this.

NBC Sports recognized that sports in inherently social. When you watch a game at the stadium or at home, you’re chatting with the people around you, commenting on plays, and celebrating together after each score. NBC Sports wanted to deliver this same social experience via social media channels.

NBC Sports used Oracle Social Relationship Management (SRM) to create an online sporting community on Facebook. Fans can watch sporting events live on NBC television while participating in fan commentary about the event on Facebook. The online fan community is extremely engaged – much like fans in a sporting stadium would be during a game. NBC Sports also pose sporting questions, provide sporting news, and tie-in special promotions with their advertisers to their fans via Facebook.

Since implementing their social strategy, NBC Sports has seen their fans become more engaged, their television audience grow, and their advertisers happier with new social offerings.

To see how Oracle Social Relationship Management can help create better customer experiences for your company, contact Oracle here.


Watch NBC Sports Video: Mark Lazarus, Chairman, NBC Sports Group, describes how Oracle Cloud’s SRM tools helped the broadcaster engage with their fans on social media channels.

Watch Thomas Kurian Keynote: Thomas Kurian, Executive Vice President of Product Development, Oracle, describes Oracle’s Cloud platform and application strategy, how it is transforming business management, and delivering great customer experiences here.

Friday Nov 09, 2012

How Social Is Your Contact Center?

More than 75% of consumers have complained on a social site after a poor customer experience. Yet, 70% of companies have little understanding of the social media conversations about their brand. To deliver upon your brand promise, retain customers, and increase their lifetime value, you must deliver great customer experiences across social, mobile, phone, and chat channels. Siloed channels produce poor customer experiences. Social channels must integrate with the people, processes, technology, and traditional channels used to satisfy customers.

The more effective a company’s social marketing, the greater the demand for effective social service. However, service is not a job for social marketers. It is a job for service specialists, focused on KPIs such as response time, first contact resolution, satisfaction, churn, retention, and customer lifetime value.

Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs, and negligible return on investments. Service leaders should consider carefully how to integrate social channels with their current customer service and support people, processes, technology, and channels.

Here is one company realizing success: the pre-integrated Oracle RightNow Social Experience “empowers our contact center operations by enabling our agents to join customer conversations that are happening on social sites like Twitter and Facebook and integrate those conversations into our overall multichannel customer engagement processes.” — Lisa Larson, Drugstore.com

Friday Nov 02, 2012

Get Social At The Oracle Social Summit, November 14–15, 2012, Wynn Las Vegas

More and more power has shifted to the customer with the advent of social media networks—beyond the direct control of the brand. Customers today have so many resources available to them to share their experiences about brands, both positive and negative—it’s astounding and it can be difficult to sift through. Do you know what your customers are saying about your brand?

Join top brand marketers, agency executives, and social development leaders for networking and sharing of best practices with industry peers at the Oracle Social Summit, November 14–15, 2012, at the Wynn in Las Vegas, NV. At the Summit you will learn how:

  • Marketing Leaders are bringing key parts of their enterprise together with Social Relationship Management
  • Social Content & Community Managers implement best practices and share tips-of-the-trade for managing a brand's social presence
  • Social Agency & Marketing Developers stay ahead of new social technologies and development best practices

Speakers include David Kirkpatrick, founder and CEO of Techonomy Media and author of The Facebook Effect; Reggie Bradford, Oracle Senior Vice President; Matt Dickman, EVP of Social Business Innovation, Weber Shandwick; Matt Thomson, VP of Business Development & Platform, Klout; Lyndsay Iorio, Social Media & Communications Manager, NBC Sports Group; Teresa Caro, VP Social Marketing, Engauge; and many more.

 Click here to learn more and register for this exciting social event!

Thursday Sep 29, 2011

CRM's Spotlight Session- YOU CANNOT AFFORD TO MISS IT

If you are coming to Oracle Open World 2011, and are looking to learn about Oracle's CRM Offering and MUCH MORE, do not miss this session. Led by CRM thought leader and Oracle SVP, CRM,  Anthony Lye, you will get a chance to see the latest innovations from Oracle CRM. Here are the details:

CRM General Session: How Technology Disruptions Catalyze Customer Relationships, Monday, October 3, 12:30 p.m , Moscone West, Room 2002. Often, the most significant economic and technological advancements have come to those who seize, rather than shy away from, 'disruptive' elements. Led by Anthony Lye, senior vice president of Oracle CRM, this session will include demos of current and next-generation Oracle CRM technology that can help turn 'disruptions' into competitive advantage.  

Tuesday Aug 23, 2011

CRM Industry Innovations Series

Watch the CRM Industry Innovation Series to hear directly from Product Management on CRM Megatrends including cross channel, mobility, social media, customer driven solutions, cloud computing and real-time decisioning.

In just 7 minutes, hear Carey Wong of Product Management summarize key CRM Megatrends and highlight how Oracle’s industry teams are addressing the trends with innovative CRM industry capabilities in sales, service and marketing.

The series addresses key CRM industry innovations for:

    • Communications
    • Consumer Goods
    • Financial Services
    • Insurance
    • Life Sciences 
    • Public Sector

Click here for the overview video.

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