Thursday Apr 19, 2012

Learn How You Can Increase Sales Productivity


Sales Productivity was a big focus for us as we designed our Fusion applications. Our goal was to fix problems that change the basic dynamic of the sales organization. In doing so, we focused our developers and product managers on three key things:  Effectiveness, Efficiency and Ease of Use. We wanted the sales organization to be empowered when they're engaging with the customer. 

We wanted to give them access to complete information about the customer and about other similar customers when they were selling individually or as a team, and also later when they were updating the CRM system. 

Since there is always a disconnect between sales and marketing, aligning the sales organization with the marketing organization becomes very critical because often there is a marketing pipeline focused on leads that's not connected to the selling pipeline that's focused on opportunities.

Finally, we wanted to make it easy to use, easy to configure and easy to deploy. Following years of research, we analyzed the basic tasks that sales and marketing teams perform, and we've been able to cut out, on average, about 27% of the time it takes to complete the most common tasks within a CRM system.

To read more about how we think of CRM and how YOU can improve Sales Productivity within your organizations read this white paper.

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