Wednesday May 04, 2016

A Reflection on Modern Customer Experience

Oracle was thrilled to host over 2000 customers and partners in Las Vegas to share thought leadership around customer experience. The conference was organized around 4 paths: Marketing, Sales, Service and Commerce.

Siva Sundaresan, GVP- Oracle Sales Applications

The Modern Sales Experience unfolded with a remarkable keynote speech by Siva Sundaresan, GVP- Oracle Sales Applications, to a packed audience.  Siva dove deep into the market trends and strategic insights driving Oracle’s technology Innovation, Siva emphasized the need for organizations to curb the margin erosion often introduced by new competitive disruptors. He encouraged companies, looking for growth and higher margins, to demand clear visibility of data and flow of information across the complete customer journey. While presenting his vision of a seamlessly integrated suite of systems that empower extended sales ecosystems, he highlighted Oracle’s full range of solutions (SFA, CPQ, PRM, SPM and CDM) that help Sales Organizations and Partners/Re-sellers to respond to leads, position the right products and services to targeted customers at right time, and close deals. Siva concluded by positioning Oracle as the partner of choice for leading organizations for data stewardship across channels.


This set the stage for Ingolf Abisgold, Head of Sales Performance - DB Schenker, who shared his insights from his 20-20 strategy initiative to drive customer experience in his logistics and distribution business. Driven by the ambitious goals of his CEO, Ingolf launched this initiative to incentivize their channel partners and improve sales performance. He acknowledged Oracle’s data stewardship that laid the foundation for standardized processes across the distribution network at DB Schenker, accurately measuring, monitoring and reporting on set KPIs.

It was great start of the second day of the conference with Troy Carter, founding chairman and CEO of Atom Factory. His legendary journey from a Philadelphia neighborhood to the top of the music industry touched everyone among the audience. He shared insights of his journey from starting his grass-roots business to launching Lady Gaga’s spectacular career, turning customers into raving fans. He left a lasting impression in the conference arena with his grandmother’s statement about how to keep going in your darkest hours – “You can’t fall off the floor”.

Carrying on the momentum, Mark Hurd shared his vision to enable a seamless customer journey across B2B, B2B2C and B2C models, reinforcing the exemplary experiences shared by Siva, Ingolf and Troy. Mark emphasized that companies that realize the highest customer satisfaction scores perform exponentially better in the market than those that don’t.  CEOs today have a challenge to implement new processes and tools which can impact their customer’s experience at a faster pace than ever before- and they need to find ways to invest in critical CX improvements despite the headwinds of flat or declining margins. He challenged businesses to focus on unmet needs- which will still account for 95% of untapped markets.

After these keynotes, the conference proceeded into detailed sessions featuring customer experiences and best practices across all the CX pillars: Oracle CPQ Cloud, Oracle Sales Cloud, Oracle Commerce Cloud and Oracle Service Cloud.  We were thrilled to hear insight from CX customers at industry leaders including Panasonic, Panduit, ADP, Siemens, Dell, Rockwell Automation, and many more.

To read more about the conference and to bookmark your calendar to attend next year- click here

[Read More]

Wednesday Jan 04, 2012

Aberdeen White Paper: How Top High Tech Companies Grow Channel Revenue and ROMI

Coming soon, see the results of recent Aberdeen research on best practices in sales and marketing effectiveness. Discover how top performing high tech companies manage and use enterprise customer data, measure marketing spend effectiveness, and support internal and channel sales throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers.

We'll post the new white paper on this blog in the near future. Meanwhile, watch the replay of this informative webcast featuring the survey findings and thought leadership of

  • Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
  • David Lasher, Global Business Services Partner, IBM
  • Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle

Monday Nov 14, 2011

11/15 Webinar: How Top High Tech Companies Grow Channel Revenue and ROMI

See the results of recent Aberdeen research on best practices in sales and marketing effectiveness. Discover how top performing high tech companies manage and use enterprise customer data, measure marketing spend effectiveness, and support internal and channel sales throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers.

Our speakers will be:

  • Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
  • David Lasher, Global Business Services Partner, IBM
  • Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle

Reserve your place now! This global webinar is on Tuesday, November 15, 10-11 am PST / 1-2 pm EST / 6-7 GMT / 7-8 CET

Thursday Nov 10, 2011

How Do Top Performing High Tech Companies Measure Online Marketing Success?

You might expect a focus on Net Promoter scores, open rates, and click metrics. The real answers from top performers may surprise you.

I've been working for a few months with Aberdeen Group and colleagues from IBM and Oracle to survey high technology firms worldwide on best practices in marketing and channel sales effectiveness.  Now, we will share the results of our original customer research in a new white paper and webcast.

Register today to learn how leading High Tech companies are increasing their Return on Marketing Investment (ROMI) and growing channel sales revenue. Discover how top performing high tech companies manage and use customer data, measure marketing spend effectiveness, and support internal and channel sales. Learn how best in class high tech companies use enterprise data throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers.

Our speakers will be:

  • Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
  • David Lasher, Global Business Services Partner, IBM
  • Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle

Reserve your place now! This global webinar is on Tuesday, November 15, 10-11 am PST / 1-2 pm EST / 6-7 GMT / 7-8 CET

Tuesday Nov 08, 2011

11/15 Webinar: Learn how Leading High Tech Companies use CRM to Grow Channel Revenue and ROMI

Learn how leading High Tech companies are growing channel sales and increasing Return on Marketing Investment (ROMI). See the results of recent Aberdeen research discussing best practices in sales and marketing effectiveness. Discover how top performing high tech companies manage and use customer data, measure marketing spend effectiveness, and support internal and channel sales. Learn how best in class high tech companies use enterprise data throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers.

Our speakers will be:

  • Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
  • David Lasher, Global Business Services Partner, IBM
  • Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle

Reserve your place now! This global webinar is on Tuesday, November 15, 10-11 am PST / 1-2 pm EST.

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