Thursday Jan 09, 2014
Tuesday Jan 07, 2014
By KristineVallila on Jan 07, 2014
Thursday Dec 26, 2013
By Jeri Kelley on Dec 26, 2013
Our commerce team works with customers everyday to help them figure out better ways to reach their goals - whether it’s more site traffic, higher AOV, or better conversion rates. Frequent questions that we get asked include what are we are seeing in the market and what are other companies doing? To answer questions like these, each year we ask hundreds of B2C and B2B commerce professionals to take our annual commerce trends surveys. The results from these surveys help us provide insight into how the world of cross-channel commerce is evolving year-over-year.
If you are interested in taking one of the surveys – here are the links:
B2C Companies: https://www.surveymonkey.com/s/B2C_Survey_2014
B2B Companies: https://www.surveymonkey.com/s/B2B_Survey_2014
We will publish the results of these surveys early in 2014 to help you kick-start another exciting year!
Thursday Jun 27, 2013
By Jeri Kelley on Jun 27, 2013
The new Gartner report is the fifth successive Magic Quadrant for E-Commerce to position Oracle as a leader.
We’re proud of the result, but we’re not too surprised. Oracle Commerce’s functionality is uniquely aligned with a number of the major market trends Gartner describes in its report: from customers ‘expecting a seamless buying experience across all channels’, to organizations seeking to consolidate ‘B2B and B2C applications with a single underlying platform’.
What we think sets Oracle Commerce apart
Why are we a leader? We believe the key strengths of Oracle Commerce include:
Outstanding Scalability and Versatility
Oracle has a long and enviable track record of delivering B2B and B2C e-commerce solutions, and the Oracle Commerce solution supports a broad range of vertical industries – from retail to telecom, and manufacturing to distribution. Additionally, Oracle Commerce is engineered to scale simply and quickly to meet the changing needs of the enterprise.
Our commitment to seamless solutions integration allows customers to get the most from our ever evolving range of e-commerce and CX products—and deliver consistent, relevant, and personalized cross-channel buying experiences that drive customer satisfaction, and boost revenue.
Experience and Vision
Oracle has a long and impressive history of delivering B2B and B2C e-commerce solutions to the world’s best brands. We’re constantly putting this experience to good use, and making our solutions even smarter. With powerful merchandising and business tools, and advanced promotions capabilities, Oracle Commerce is one of the most forward-thinking e-commerce solutions around.
Read the report
You can read Gartner’s full report here, or click here to find out more about our celebrated platform.
Thursday Apr 18, 2013
2013 B2B Commerce Survey – Insight Into Key Trends Include Customer Experience, Mobile and Online Growth
By Jeri Kelley on Apr 18, 2013
For this particular report, Oracle surveyed almost 100 B2B commerce professionals across North America, Latin America, Europe and Asia Pacific. We found some interesting parallels for both B2B and B2C this year and their similar goals for 2013.
Like B2C, many B2B organizations have established an online channel and the focus in 2013 will be how to grow this channel to maximize revenue, especially with an increasing focus customer experience (CX). Both are pursuing how to best achieve CX with key success metrics, and keeping a close eye on customer acquisition and retention. 62% of B2B respondents have a CX program in place and 57% said that customer acquisition is a top success metric.[Read More]
By Michael Hylton on Apr 18, 2013
E-commerce continues to grow, with 1 in every 10 discretionary dollars spent online, according to comScore. Because of this rapid growth, Oracle conducted our B2C Commerce Trends survey for the third year in a row.
For this particular report, Oracle surveyed nearly 200 B2C commerce professionals across North America, Latin America, Europe and Asia Pacific. We found some interesting parallels for both B2B and B2C this year and their similar goals for 2013.
According to the research, many retailers have their foundation in place but are now looking to truly optimize the customer experience (CX) and tying all of their touchpoints. The report finds these key themes, challenges and investment activities for B2C retailers in 2013:
- CX is Key to Driving Future Investments: Customer-facing
solutions, including commerce platforms and digital customer experiences, are
expected investments in 2013. While many B2C companies stated they are
currently in the process of executing on their CX strategy, 26% still plan on
implementing a CX strategy within their company.
- Connecting the Dots Isn’t Complete: There is still much to be done by retailers to connect touchpoints and ensure customers have a consistent buying experience. Only 8% of survey respondents cited the customer transition between touchpoints as “excellent” while 59% said customers’ ability to transition between touchpoints as “fair” to “poor.”
- Know Your Metrics: Executives are focused on key metrics that
matter, and measurable metrics are key to tracking success, primarily focused
on measuring revenue growth. 65% of companies said that they focus on measuring
Web site traffic, 64% on overall revenue, followed by mobile (51%) and social
- Social is Evolving: Many retailers have started implementing, but to do truly well in this channel, companies need to define their metrics to gauge success before starting on social channels. Social initiatives cited by respondents include Facebook (45%), Pinterest/Instagram (30%) and YouTube (29%).
Click here to download highlights from the report.
Tuesday Apr 16, 2013
Oracle Commerce Hosts 5th Annual EMEA Partner Conference, Awarding Top Partners in Business, Innovation and Customer Experience
By Jeri Kelley on Apr 16, 2013
The Oracle Commerce team is spending the week in Lisbon bringing together EMEA partners and commerce leaders to share best practices and real-world commerce experiences. "Our partners deliver highly functional omni-channel customer experience platforms for the leading b2c and b2b businesses throughout the world, so they are vital to our customers’ success" says Frank Lord, Vice President, EMEA, Oracle Commerce. "This meeting of our partners allows us to bring them together to interact with our product development team, customers, and even each other to ensure that they are best positioned to make our customers successful."
This EMEA Partner Conference, which is being held April 14th-17th at the Four Seasons in Lisbon, is dedicated to
exploring insights from technology and system integration Partners
delivering solutions to B2C and B2B companies in EMEA. Commerce leaders
including Deutsche Telekom, Deli XL, Sonepar Netherlands will discuss
the latest trends and share views about how to maximize the
effectiveness of commerce channels:
- “The journey to e-Commerce for many companies can be a complex one,” says Rene van Gelderen, Director IT and Program Management, Deli XL. “Mindcurv has been a strategic partner for Deli XL along this journey and made it a smooth one. Thanks to this partnership, Deli XL has the technical and strategic foundation to enter a new e-Commerce era with unparalleled capabilities in our market.”
Wednesday Jan 30, 2013
By Jeri Kelley on Jan 30, 2013
Part II of our interview on personalization and commerce with John Andrews VP of Product Management, Oracle Commerce.Q. In Part I of your post you talked about having to have a good handle on your product and customer data to achieve personalization. What if you are dealing with a new customer or have little profile data? How do you personalize the experience?
If yours is like most commerce organizations, you don’t have complete (or any) data of the vast majority of shoppers. New customers are the lifeblood of online storefronts, but building out profiles for every one can prove to be a near impossible task. The good news is that in addition to commerce platforms that can automatically collect this data, there are new ways to round out your customer information beyond how they interact with your site. Social data is a great way to take personalization to the next level and Facebook is the easiest – but certainly not the only place - to start. Facebook has loads of free, accessible information on their users like their demographics, even brands they like and their comments on products. Enrich product information and merchandising efforts by capturing Likes and user comments from the Social Graph. If appropriate for your business, get customers to log in with their Facebook account to leverage information to round-out user profiles and segments housed in your commerce platform.
While segments and personas help simplify the definition and delivery of tailored experiences, the reality is that no two members of the same segment have identical needs. This is why having scalable technology in place to deliver dynamic experiences that adapt to every visitor - anonymous or loyalist – is critical. With a solid base of customer profile information, segment information, and rich, well-attributed product information, the next step is having the right technology in place to put this data and content in to action.
Monday Jan 28, 2013
By Jeri Kelley on Jan 28, 2013
We have a great line-up of speakers that will discuss the latest trends and share views about how to maximize the effectiveness of commerce channels, including how to incorporate the latest B2C tactics to drive enhanced online B2B customer experiences.
Confirmed speakers include:
• Carolina Biological Supply Company: David Lyle, CIO and Chad Petersen, Director eCommerce
• Grainger: Sophia Drivalas, Senior Director, Online Merchandising
• Viking Range Corporation: Tim Tyler, Manager, Viking Digital
Find out more about the summit
Register for the summit
Friday Jan 11, 2013
By Jeri Kelley on Jan 11, 2013
We sat down with John Andrews, VP of Product Management, Oracle
Commerce to discuss his views on one of the most talked about topics in
the world of commerce, personalization.
Q. The term personalization is used a lot in commerce but what does “personalization” really mean?
Why? First, it helps to understand what “personalization” really means – through the years of missed definitions and interpretations. In the simplest terms, personalization means delivering the most targeted content (like products, videos, reviews, or promotions) to the right customer at every point in their journey, based on their unique needs and preferences. To achieve this, it means knowing as much as possible about every customer and having the right technology under the covers to deliver. Personalization is not just about a single system delivering a piece of content to a user, it’s about capturing the right data, analyzing it, and having the algorithms and delivery engine in place to power dynamic experiences to all, across their paths. That’s why it’s tough to pull off.[Read More]
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