By Brenna Johnson - Commerce Product Strategy-Oracle on Mar 05, 2014
There’s no arguing that mobile is a big deal. We’ve all heard the stats about crazy mobile adoption over the last 4-5 years, particularly in retail. But one thing still isn’t totally clear: whether mobile Websites or native mobile apps are the way to go for retailers.
comScore cites that consumers spend 55% of their time with retailers on mobile devices, outpacing computers – and this isn’t general online surfing (which is far higher), it’s shopping. Some, including myself, argue that mobile is the lynchpin of a retailer’s omnichannel strategy. Smartphones perfectly link the in-store experience with the digital world – or at least, they should.