By Tony Berk on Aug 02, 2012
This quarter's Oracle CRM Newsletter features a number of articles on Customer Experience. Surprised? Probably not, as we've been paying a lot of attention to this critical subject in recent blog entries and events.
Want a brief overview explaining what Customer Experience is? The headline article is an interview with Jon Ekoniak, Oracle's vice president of applications marketing. Jon defines customer experience and why it is important to businesses.
If after reading the Q&A with Jon you are looking for more information, visit Oracle's Customer Experience website. But, if you are really ready to work on a successful customer experience initiative, attend Oracle's Customer Experience Summit @ OpenWorld on October 3-5 in San Francisco. This unique summit will bring together leading brands and experts to share their insights, success stories and lessons learned to help you and your organization succeed in the Experience Revolution. (Note: It does require a registration separate from OpenWorld)
Don't forget: The newsletter, distributed quarterly via email, consolidates recent information such as industry reports, press releases, customer success and upcoming events. It's not just Customer Experience. The newsletter also keeps you up to date on Fusion, Siebel, Commerce, Social and all of the related CRM offerings. So subscribe and stay informed!