Tuesday Aug 27, 2013

The Social Customer Service Maze

Your Customers Are Already Talking – It’s Time to Join the Conversation

While social media has become a standard function in most marketing departments, customer service and contact centers are just beginning to become actively involved in social media. When I talk to executives that run service/support or contact centers, I tend to get the same reaction when social media comes upHELP!

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Tuesday Aug 20, 2013

CRM Evolution 2013: Social Care is a Mainstream Channel

CRM Evolution's Customer Service Experience track began today with Hewlett Packard’s (HP) Patricia Graca talking about Social Care. She got our attention with some eye-opening statistics:

  • 1 in 3 users prefer social care over contacting via the phone
  • 80% of customers will not purchase a product if there is a negative review
  • 43% of customers use social media to publicize a bad experience—and 48% a positive experience

Graca has built a social support community with volunteer experts who give two to 30 hours of their time every week to answer other customers’ questions.

What motivates these experts to devote so much time? She found that the top motivator is the satisfaction they receive from helping people. But Graca doesn’t stop there. She uses gamification to motivate experts with things like:

  • 15 status levels they can climb based on their answers’ usefulness
  • Avatars created from personal photos experts submit
  • Privileges like early access to new products, training and special events

Graca even hosts 24-hour social support marathons in which 100s of experts around the world participate—creating a wealth of crowd source wisdom for HP.

Currently, 1% of her social support community serves as experts and/or contributors. Her next challenge is encouraging the remaining 99% to actively participate.

Thursday Mar 14, 2013

Engage Customers and Get Customer Insight with New SRM Product

Oracle Social Relationship Management (SRM) is a product that helps you manage and scale your relationship with customers on social media channels. We have recently integrated four best-in-class social relationship management components - social listening, social analytics, social engagement and social publishing - into one unified interface to give you the most complete social relationship management solution on the market.

You can listen to what people are saying about your brand, engage with fans and followers, create content and apps, publish to multiple social channels, manage workflows, and analyze results and get social campaign metrics.

Only Oracle can connect every interaction your customer has with your brand. Our goal is to help you deliver the best customer experience wherever your customer touches your brand – whether it’s on the web, mobile, in-store, contact center, direct sales, and nowadays, this includes social.

See a demo of the new Oracle Social Relationship Management product here.

Read about the new Oracle Social Relationship Management product here:

• ZDNet – Oracle Pools Acquisitions for Cloud-based Social Management Suite

• MediaPost - Oracle, Adobe Separately Build Out Collaborative Social Suites

• Destination CRM - Oracle Launches Social Relationship Manager

• CIO Australia – Oracle goes after Salesforce.com with Social Relationship Management

• CMS Wire – Oracle Announces Unified Social Relationship Management Product for Cloud

 For more information or to get a personalized demo of Oracle SRM, please visit oracle.com/social.

Wednesday Dec 05, 2012

Learn How to Integrate Social Media into Your Customer Service - December 12 Webcast

Charlie Knapp 

Are you interested in learning more about social media customer service strategies? Then register for CRM Magazine's Roundtable Webcast, Four Social Media Support Strategies, being held Wednesday, December 12 from 11 AM - 12 PM PT (2 - 3 PM ET).

The webcast features Oracle's Charlie Knapp, Director of CRM/CX Applications, Product Marketing who will speak on best practices for social enabling your contact center and customer support.

Here is a brief overview of the webinar:

Today's customers reveal an incredible amount of valuable information through social media on a daily basis. How well is your organization able to listen and repond? Join Parature, Verint Systems, KANA, and Oracle in this free webinar and learn how to:

  • Enable collaboration across the enterprise to provide service and support in social media.
  • Enhance loyalty, drive voice of the customer listening, and reduce costs.
  • Intelligently identify, route, and engage directly with your customers through social media.
  • Integrate social media into contact center workflows to solve customer issues, protect your brand, and improve satisfaction.

Register now to join us for this free web event.


Wednesday Jan 11, 2012

Attending eTail Palm Springs, Learn How Mobile And Social Are Impacting Commerce

Mobile commerce (or m-commerce) and social commerce are emerging as significant trends in the way customers interact and ultimately purchase from companies.  While mobile phone users have a tendency to purchase in a store, growing percentages use their mobile phones to comparison shop.  And social commerce is generating interest as well but the key is monetizing this new customer touchpoint.

If you are attending eTail Palm Springs, make sure you come to the February 28th session at 12:40pm (Track D: Optimizing The Mobile & Social Commerce Experience) to hear from Michael Hylton, Director, eCommerce Product Marketing at Oracle.  You will learn about trends in both mobile and social commerce and how you can address these important new ways customers interact with your brand.

Monday Nov 07, 2011

Do you have a Services Social Media Strategy?

At this year’s Technology Services World (TSW) in Las Vegas, Social Media was again/still one of the buzz words. There were several sessions covering how various companies are dealing with the social side of business. Having also struggled with how to incorporate social into support, I know it is not an easy problem to solve. In some cases social tools, like Twitter, do not really help you service your customers, but they certainly help you find the ones you did not service very well. If you are not plugged in, there could be entire conversations going on about you or your brand without your involvement.

Companies have started creating positions aimed at getting social understood and leveraged. You are starting to see positions like “Director of Social Interaction” and “Vice President of Social Strategies”. I believe companies that take this movement seriously will come out ahead of their competitors. Companies that ignore it, or are slow to address it, will likely reduce in size and influence.

If how to address social in your business is keeping you up at night, take a few minutes and check out this white paper: Four Fundamentals for Using Social Networks to Improve the Customer Experience. Let me know your thoughts.

Thursday Apr 28, 2011

Buzzient Integrates Social Media Data into
Oracle CRM On Demand

Do you remember Dave Carroll's song "United Breaks Guitars" and all the bad publicity it gave United Airlines, but it did make Dave Carroll a celebrity.

Everyone knows how powerful social media channels are today,and their influence on the buying behavior of today's customer. This makes it more critical than ever to monitor and respond to those conversations that are going on, around your products, on the social web.. A few bad tweets, or negative Facebook posts will quickly make you lose those customers and prospects.

For our Oracle customers, we have a new integration with Buzzient. Buzzient harvests, stores and analyzes social media posts about your company and competitors from sources such as Twitter, Facebook, YouTube, MySpace, blogs, discussion boards, Newsgroups and Amazon reviews. Buzzient integrates social media data into Oracle CRM On Demand, Siebel, PeopleSoft Enterprise, JD Edwards EnterpriseOne and other Oracle Applications.

This integration:

  • Provides a new channel for Social Media through a third party listening platform
  • Enables Social Media posts to be brought into CRM
  • Allows CRM users to interact with Social Media and finally
  • Extend the customer profile in CRM to include Social Media information

See this in action:


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