Thursday Sep 26, 2013

Connecting Your Social Media Efforts Across Marketing and Customer Service

One of the biggest challenges with being a socially aware enterprise is managing ownership of social data and responses. Social media impacts many parts of the customer lifecycle and, as a result, it also impacts many departments within the enterprise, including marketing, customer service, product and strategy teams. These internal teams will need to collaborate, share trends data and define who will handle different types of social communications.

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Tuesday Nov 13, 2012

Create a Loyalty Program That Sticks - Thursday 30 Minute Webcast

Loyalty programs don't necessarily translate into loyal or profitable customers. What are market leaders doing to retain customers?

Webcast Alert: Live complimentary webcast, Creating a Holistic Loyalty Program That Sticks, on Thursday, 11/15 at 1:00-1:30 pm EST.

Southwest Airlines joins 1to1 Media to share insights on developing loyalty programs that are focused on customer needs and preferences. Hope to see you there! 

Wednesday Nov 07, 2012

Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences

Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy.

Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building experience throughout the customer lifecycle, from researching and selecting through to using and recommending. To transform customer experiences, you need to integrate your brand’s social, marketing, and loyalty functions from the commonplace silos. Three key strategies:

  • Know more and understand, unifying and capturing insights across touch points to better understand who to serve, how to serve, and when to serve. 
  • Connect and engage across social and traditional channels, empowering a relationship ecosystem between social communities, customers, and employees.
  • Make the personalized experience easy and rewarding.

Visit us on twitter.com/oraclecrm to learn more useful highlights from the #lwconf conference.

Thursday Nov 01, 2012

Europe's Largest Customer Engagement Conference


What have Ben & Jerry's, HSBC, Innocent, LoveFilm, Oracle, Orange, Virgin, and other leaders learned about innovating to build customer loyalty? Loyalty World will help you better understand, engage and retain your customers. For example, Oracle's Melissa Boxer will deliver a Keynote on "Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences." Sundar Swaminathan will speak on "Powering Rich Cross-Channel Customer Experiences with Next-Gen Loyalty Programs." You'll learn best practices from global thought leaders who are producing real results. Learn more about the Conference.

Thursday Sep 27, 2012

What You Can Learn from the NFL Referee Lockout

American football is a lot like religion. The fans are devoted followers that take brand loyalty to a whole new level. These fans that worship their teams each week showed that they are powerful customers whose voice has an impact. Yesterday, these fans proved that their opinion could force the hand of a large and powerful institution.

With a three-month NFL referee lockout that seemed like it was nowhere close to resolution, the Green Bay Packers and the Seattle Seahawks competed last Monday night. For those of you that might have been out of the news cycle the past few days, Green Bay lost the game due to a controversial call that many experts and analysts agree should have resulted in Green Bay winning the game. Outrage ensued.

The NFL had pulled replacement referees from the high school ranks, and these replacements did not have the knowledge and experience to handle high intensity NFL games. Fans protested about their customer experience. Their anger-filled rants were heard in social media, in the headlines of newspapers, on radio, and on national TV. Suddenly, the NFL was moved to reach an agreement with the referees. That agreement was reached late in the night on Wednesday with many believing that the referees had the upper hand forcing the owners into submission. Some might argue that the referees benefited, not the fans. Since the fans wanted qualified and competent referees, I would say the fans did benefit. The referees are scheduled to return to the field this Sunday, so the fans got what they wanted.

What can you learn from this negative customer experience?

  • Customers are in control. NFL owners thought they were controlling this situation with the upper hand over referees. The owners figured out they weren’t in control when their fans reacted negatively. Customers can make or break you more now than ever before, which is why it is more important to connect with them, engage them in a personal manner, and create rewarding relationships.
  • Protect your brand. Whether knowingly or unknowingly, the NFL put their brand and each team’s brand at risk with replacement referees. Think about each business decision you make, and how it may impact your brand at different points in time. A decision that results in a gain today could result in a larger loss down the road.
  • Customer experience matters. The NFL likely foresaw declining revenues in ticket sales, merchandising, advertising, and other areas if the lockout continued. While fans primarily spoke with their minds in the days following the Green Bay debacle, their wallets would be the next things to speak. Customer experience directly affects your success and is one of the few areas where you can differentiate your business.

What would you do if your brand got such negative attention? Would you be prepared to navigate such stormy waters? Would you be able to prevent such a fiasco? If you don’t have a good answer to these questions, consider joining us October 3-5, 2012 at the Oracle Customer Experience Summit in San Francisco.

You’ll have the opportunity to learn even more about customer experience from industry experts such as best-selling author Seth Godin, Paul Hagen and Kerry Bodine from Forrester Research, Inc., George Kembel from the Stanford d.School, Bruce Temkin of The Temkin Group, and Gene Alvarez from Gartner Inc.. There will also be plenty of your peers and customer experience experts available for networking and discussions.

Wednesday Dec 21, 2011

Mobile Couponing Is Only One Part Of A Continual Customer Dialogue

So I was reading an article from yesterday’s Wall Street Journal titled “Procter & Gamble Cuts Mobile Coupon Deal” and it got me thinking that presenting a coupon on a smartphone is neither the beginning nor the end of the customers’ journey with a brand.  Engagement begins with strong insights of your customer, either implicit or explicit, by collecting and holding customer data across all systems and customer touchpoints into one central location.  And relying on that centralized data across all interactions with customers.


The next step is to provide a consistency customer journey, whether they begin researching a product on your website, have a conversation with a call center agent, go into your store or field office, or engage with you via a smartphone or tablet device.  Once the customer places the order, it follows that the order and fulfillment should be visible to the customer as well as any of employees.  And finally, couponing, like in the Procter & Gamble example, is only one piece of customer loyalty as it’s broader than that in order to maintain a continual, ongoing relationship with them.  You can read more about Oracle’s vision around Complete Commerce by reading this white paper titled “Deliver a Superior Cross-Channel Commerce Experience”.

Wednesday Oct 05, 2011

5 Keys to Building a Successful CRM Strategy

OOW logoSix megatrends that are disrupting business as usual are customer-driven and cross-channel interactions, cloud computing, pervasive mobility, real-time decisions, and social media.

As Kirk Mosher shared in the OpenWorld CRM session on "Building a Successful CRM Strategy," five keys to CRM success are in the areas of industry, insight, innovation, integration, and infrastructure.

Learn more about this and other sessions by browsing our full content catalog. Registration is still open for the final sessions of Oracle OpenWorld 2011, San Francisco, October 2-6. We look forward to seeing you at OpenWorld!

Saturday Oct 01, 2011

What to See at OpenWorld for CRM and eCommerce

OOW logoYou can browse the OpenWorld content catalog via our mobile app or by visiting www.oracle.com/openworld.

Better yet, view our full "Focus On" program guides for CRM and eCommerce, where we have aggregated key information on all of these great sessions and demos into  convenient reference guides

Learn more and register now for Oracle OpenWorld 2011, San Francisco, October 2-6. View CRM Conference activities, browse our Focus On CRM program guides and full content catalog, and build your online / mobile schedule. We look forward to seeing you at OpenWorld!

Capitalize on Technology Disruptions

OOW logo

Don't miss this thought-provoking CRM General Session: How Technology Disruptions Catalyze Customer Relationships!

Led by CRM thought leader and Oracle senior vice president of CRM, Anthony Lye, this session will discuss ways that you can catalyze customer relationships to take your business to the next level.

Furthermore, this OpenWorld General Session will include demos of current and next-generation Oracle CRM technology that can help turn 'disruptions' into competitive advantages. When? Monday, October 3, 12:30-1:30 p.m. Where? Moscone West Conference Center, Room 2002. What? Session ID 18024 -- How Technology Disruptions Catalyze Customer Relationships.

Learn more and register now for Oracle OpenWorld 2011, San Francisco, October 2-6. View CRM Conference activities, browse our Focus On CRM program guides and full content catalog, and build your online / mobile schedule. We look forward to seeing you at OpenWorld!

Thursday Sep 22, 2011

How to Increase Sales? Learn from the Experts at Oracle Open World 2011

OOW logoHere are some great opportunities to learn from the experts about how to increase sales. You will hear success stories, learn about proven best practices, and gain insights from thought leaders.

 Tuesday, October 4th, 2011


 11:45 am – 12:45 pm Increasing Sales Effectiveness and Closing More Deals with Oracle's Complete CRM for Sales
Kirk Mosher, Divya Malik, Oracle
Moscone West
Room 2012
 1:15 pm – 2:15 pm Best Practices to Maximize User Adoption Rates for Siebel Sales Implementations
Stephen Fioretti, Oracle; Philip Philippides, Cognizant; Jerry Lekhter, Intuit; Jeff
Mackay, GE Healthcare
Moscone West
Room 2003

 3:30 pm – 4:30 pm Integrated Sales and Marketing in the Cloud with Oracle CRM On Demand
Justin Anderson, Sundeep Parsa, Oracle
Moscone West
Room 2005
 3:30 pm – 4:30 pm
Making Sales Reps More Effective and Efficient with Oracle Fusion CRM Sales
Wiebke Wiedemann, Rachel Scales, Oracle; Lynne Herbert, Green Mountain Coffee
Roasters
Moscone West
Room 3016
 5:00 pm – 6:00 pm Optimize Sales Planning and Sales Performance with Oracle Fusion CRM
Francis Chang, Len Wolfenstein, Oracle
Moscone West
Room 3016
 Wed Oct 5th, 2011

 11:45 am – 12:45 pm Oracle's CRM for Life Sciences: Strategies for Sales Innovation
Piers Evans, Raj Aggarwal, Charles Knapp, Oracle
Westin Market
Stanford Room
 5:00 pm – 6:00 pm Increase Sales Partner Effectiveness and Efficiency with Oracle’s PRM Solutions
Stephen Fioretti, Oracle; Scott Rowell, Optus
Moscone West
Room 2010
Thursday, October 6th, 2011


 9:00 am – 10:00 am Attain Superior Sales Performance Through Oracle’s Insight-Driven Sales
Analytics Anand Dodd, Oracle; Rashmi Grover, Experian
Intercontinental
Hotel, Grand
Ballroom A
10:30 am – 11:30 am
Life Sciences CRM On Demand for Sales Force Effectiveness
Piers Evans, Jennifer Cain, Oracle
Westin Market St.
Franciscan II Room
 1:15 pm – 2:15 pm
Offline Sales Force Automation Client for Life Sciences
Arvindh Balakrishnan, Harsha Murthy, Oracle, Alok Verma, ITC Infotech
Westin SF Hotel
Franciscan II Room
1:15 pm – 2:15 pm
Transforming LSP Sales, Rating, and Operations with Siebel CRM / Oracle Transportation Management
Sundar Swaminathan, Greg Smith, Oracle
Westin SF Hotel
Concordia Room

Learn more and register now for Oracle OpenWorld 2011, San Francisco, October 2-6. View CRM Conference activities, browse our Focus On CRM program guides and full content catalog, and build your online / mobile schedule. We look forward to seeing you at OpenWorld!

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