Friday Mar 13, 2015

March 19 Webcast: Rockwell Automation Uses Innovation to Deliver Best-in-Class Global Support

Forbes Insights conducted a survey of 400+ customer service executives and found that 70% of high technology and manufacturing companies say they use knowledge management to provide relevant, accurate answers across any channel to both customers and agents. This percentage places both industries among the lead group. 

Rockwell Automation is a perfect example of a high technology AND manufacturing company that is leading the way. 

Please join us for an industry-focused webcast presented by ICMI, Rockwell Automation and Oracle. You will learn:

  • How Rockwell Automation uses knowledge-centered support (KCS) to provide quality service
  • Where Forbes identified customer support opportunities within high tech and manufacturing
  • What you can do to advance your modern customer service and support capabilities

Register today

Friday Feb 13, 2015

ICMI Webcast: Forbes Reveals How Financial and Retail Companies Modernize Customer Service by Cedric Turner

Customers have lots of options. 
If you don’t deliver the right answers fast,
they’ll go somewhere else.

That’s one of the reasons knowledge is the top customer service investment, according to a recent Forbes survey of 400+ executives. Financial services and retail companies use knowledge to provide fast, accurate answers across channels—and better train agents—while ensuring 100% regulatory compliance.

Join this ICMI webcast on March 5 at 1 pm EST / 10 am PST to hear ICMI and Oracle discuss how companies are getting ahead on the Roadmap to Modern Customer Service.

You will learn:

Register Now


Joshua Dodge

Senior Client Success Manager, Oracle

Joshua Dodge, Senior Client Success Manager at Oracle, helps companies modernize their customer service organizations to drive more efficiencies and deliver a better experience. He helps clients accelerate their progress by partnering with them to develop a clear roadmap for modern customer service. Prior to joining Oracle, Josh worked in a variety of customer service and project management leadership roles, including at Sony where he managed call center operations globally, both in-house and outsourced. Josh earned his Master’s certification in Project Management and B.A. from the University of Wisconsin-Madison.


Kris Friday

Principal Solutions Consultant, Oracle

Kris Friday, Principal Solutions Consultant at Oracle, works with global financial services organizations to help them grow client relationships through implementing customer experience and engagement tools. Currently, Kris is working with a number of Fortune 500 companies on developing knowledge management strategies for delivering highly personalized service at less cost. Prior to joining Oracle, Kris worked with contact centers in a variety of industries, advising them on technologies to enhance the customer experience and improve overall efficiency.


Erica Strother

Community Specialist, ICMI

Erica Strother is the Community Specialist at ICMI. With a background in marketing, public relations, and social media, she brings more than six years of community management experience to ICMI. Erica manages ICMI’s robust network of community contributors – 500 strong! She also hosts ICMI’s weekly tweet chats that feature dynamic, interactive discussions with thought leaders and innovators in our community. Erica produces our webinars and many other content initiatives like Contact Center Insider, our weekly newsletter. 

Wednesday Oct 29, 2014

Video Webcast: Forbes Insights Executive Survey: What 300+ VPs Say about Modernizing Customer Service on Nov. 13 11 am PT / 2 pm ET

Want to be the first to know how you measure up against other customer service executives? Need to know the moves they are making so you can stay ahead?

Then join us for this video webcast on November 13 at 11:00 am PT / 2:00 pm ET in which Brenna Sniderman, Senior Director of Research, Forbes Insights, Jeff Lundal, GVP, Service Automation, Oracle, and Mark Marshall, Executive Director, Client Services at MetTel will give an insider preview of what 300+ service executives say about modernizing customer service.

You will learn how your executive peers:

  • Differentiate their brands within and across industries
  • Anticipate customer service needs on multiple channels
  • Leverage analytics to improve operations and service

Register now. After the webcast, you will receive a free report of the survey results when published.



Monday Sep 22, 2014

Do your customers know more than your agents? Shift the equation with this webcast Thurs., Sept. 25 at 2 pm ET featuring Amberleaf

Have you ever called a contact center and known more about the company’s products and services than the agent? Or been bounced around to several different agents before you got the right answer?

That’s a recipe for customer service disaster. Don’t let that happen to your organization.

Tune into this webcast on Thursday, September 25 at 11 am PT / 2 pm ET to become the Master Chef of modern customer service with best practices from Amberleaf President John Kariotis. 

Over the last 15 years, John has helped hundreds of companies transform their contact centers into modern customer service organizations.

He’ll share customer success stories – and pitfalls to watch out for – so you can accelerate your own success.

Register here

Friday May 02, 2014

The Art of Easy - Part 5 of 6: Knowledge Makes It Easy For Everyone by Nav Chakravarti

Once there was a time when the question  “What’s on TV?” was just as easy to ask, as it was to answer. There just wasn't much on – it could be printed on one page of newspaper! Now try asking that question today? It’s no longer simple – “Do you mean on Apple TV, WebTV, Google TV, Hulu, Cable, On Demand…?”And by the time you figure out what’s on and what you want to watch, the show is over.

This complexity of choice from what we do and how we do it manifests itself not only in products, but also in business processes across global industries. Not surprisingly customers have ever more questions about buying, using, and maintaining these increasingly complex and sophisticated products and services.

It’s not ‘simple’, but the expectation is that you make it ‘easy’. Customers expect that you will answers their questions easily and in context, in a manner relevant to their needs, with answers that are reliable and accurate. That is why knowledge management is now at the forefront of the customer experience problems that businesses are looking to solve.

1. Start Small but Plan BIG

If you are just embarking on a knowledge management strategy then it’s okay, even advisable, to start small with a simple knowledge base to support a particular product, service line or customer segment where better answers will make a huge difference. To do that, you need a solution that can deploy rapidly, but also grows to with your enterprise knowledge management needs. So it can be infused into everything, rather than being left as another silo.

2. Understand What You Have

The 80/20 rule of knowledge is that 80% of what’s needed is best addressed with the 20% of your most valuable content. So even if you can’t answer all the questions, collect the answers that you are able to identify and verify as most used. We call this “what you know you know” content explicit knowledge. You can bring the remaining 80% of your content into the fold over time as your initiative grows, as long as your solution supports connecting multiple sources and content types.

3. Understand What They Need

Don't just focus on the content; you also have to understand what and how customers and employees are looking for it. You might be able to train a few, but you can't force the majority of your customers to hunt for information with specific words/symbols, or perform a series of navigation clicks to get to a place that has what they need. They will simply resort to the path of least resistance, which may be to use a higher cost channel. Or worse, buy a competitor’s product. So it's important to accommodate the various ways that people ask and look for information. You need a solution that can match your terminology with the way customers ask for help, in their own style and language; a solution that can deliver multiple navigation paths, as well as connect them to one answer. And can validate and course-correct the experience using decision tree navigation and assistance.

4. Learn What You Don’t Know

In Step 2, we covered collecting explicit knowledge. Well, as it turns out, knowledge constantly evolves and what we know about it changes. So it’s critical to get feedback along the way and give the people who do know, the chance to share what they know. Make sure the people who have the knowledge are able to rate, suggest or even create new knowledge. We call this sort of knowledge that is trapped in people’s heads, implicit knowledge, “what you didn't know you knew” This is why you need analytics that let you easily identify gaps through reports, gather direct feedback, and augment explicit knowledge with implicit knowledge.

5. Keep Making It Better

Knowledge has a shelf-life. It grows stale over time because things change. Every piece of Knowledge has an ongoing value in both investment and return. So knowing performance metrics, by segment, is key to knowing whether to invest further, or not. This is especially important for any content that gets translated where the cost can be multiplicative unless it’s delivering value. You don’t know how well you’re doing unless you measure it, so having a solution that easily delivers you the required data and analysis is critical. Knowledge Management is a commitment to constant improvement.

By now you have figured out that the art of making Answers EASY takes time, effort and investment. But if you try and short cut it with a silo approach, you’ll just end up making it more complex and costly. The Oracle Service Cloud makes Knowledge Management a foundation for your Modern Customer Service organization.

Monday Jan 06, 2014

8 Predictions for Customer Service in 2014 by David Vap

Happy New Year! As we embark on 2014, I thought about the key trends that we’re seeing in the customer service business and how they impact you as well as the impact to the Oracle Service Cloud business.  Here's my 2 cents on what matters for the new year.  Feel free to put in your own 2 cents in the comments!

1. Customer Service Becomes a Boardroom Priority

We’re about 3 years into the Age of the Customer, a 20-year cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.” (Source: Forrester Research, Inc., Competitive Strategy In The Age Of The Customer, October 2013) The strong correlation between customer service, brand equity, and sales conversions is becoming conventional wisdom. And, the cross-organization initiatives that are required to deliver the best customer service require boardroom-level sponsorship. According to Joanne Causon, CEO, Institute of Customer Service, “There is a close alignment between the financial performance of an organization and its customer service…  It is about the decisions made in the boardroom. Focusing your customer service strategy across the whole of the organization, how it relates to other parts of the organization such as finance and marketing.” (Source: Institute of Customer Service)

2. Your Customers Don’t Want to Talk to You

As Gen-Y and Millennials are increasing into the demographic mix, more of your customers don’t want to talk to you. Talking on a phone is “so old school” to these generations. They prefer to serve themselves via the Web, and increasingly on a mobile device. And, when they do find that they need to talk to you, they want the transition to be easy and seamless – with the click of a button, without repeating information, no writing down a service request number, etc. 

In a recent survey conducted by Unisphere Research, “31 percent of all customer interactions today are conducted via the Web, and an additional 9 percent are conducted via the mobile Web or mobile applications… The highest concentration of Web self-service capabilities right now is in the finance/insurance (52 percent) and government/education/nonprofit (50 percent) sectors.” 

According to a blog post written by Kate Leggett, Forrester Research, “we’ve seen a 12% rise in web self-service usage, a 24% rise in chat usage, and a 25% increase in community usage for customer service in the past three years”.  Voice is still the most used service channel, but self-service channels are experiencing significant growth. (Source:  Forrester Research, Inc., Forrester’s Top 15 Trends for Customer Service in 2013, January 2013.)

3. Mobile, Mobile, Mobile

Fifty-five percent of all time spent with online retailers in June 2013 occurred on a mobile device, surpassing time spent on PCs, according to comScore, a Web and mobile measurement firm. Our own customer usage data tells us that 20% of support interactions are taking place over mobile. So, it’s no surprise that 62% of companies think mobile customer service is a competitive differentiator(Source: ICMI)  The challenge is that the mobile device mix continues to get more fragmented with the various operating systems (iOS, Android, Windows, RIM, etc.) and the device formats (tablets, mini-tablets, smart phones, etc.) And, many customers begin transactions on a mobile device and later transition to Web or assisted channels to complete a transaction. Amidst all this complexity, two things are clear:  1) providing support for the most common transactions in the mobile format that customers use is a must, and 2) ensuring a smooth transition between mobile and other support channels will become a strong differentiator against the competition.

4. Your Coffee Maker Serves Itself

Connected devices such as game consoles, TVs, appliances, personal fitness devices to name a few are expected to grow to 25 billion in 2015. (Source:  CISCO IBSG) So, your coffee maker may request its own service by going online to troubleshoot issues and download updates – without you even knowing it’s happened. 

Again, the seamless transition between support channels is a differentiator.  If the customer contacts you with an issue, the ability to link that customer to their device and access support data for the device helps your support agents provide more efficient and effective service. If they know the status of the device and what has happened, they can more easily take the appropriate corrective actions. 

Additionally, customers may want to use their device to get service without having to switch to another channel. For instance, if a customer is having a technical issue with a game, they want to be able to get service from within the game without switching to a phone, PC, or mobile device.  Providing service directly from internet-enabled devices will become a more common expectation.

5. Knowledge is Everywhere

We all know that customers have a lot of choice in who they do business with and that attention spans are very short. A substandard service experience leads to customer frustration and negative perceptions about the product as well as the company. An interruption in the buying process may mean abandonment. The end result is an increased likelihood that customers will go to a competitor next time. To address customer’s expectations that everything should be fast, easy and accessible, knowledge can’t be a separate destination, living in the support or service portal only. It needs to be woven into the entire customer lifecycle and accessible via any channel the customer chooses.  It needs to be contextual to what the customer is doing. And, it needs to leverage the collective community of experts – both inside and outside of your company. Share your knowledge everywhere so it adds value to your customers!

6. The Web Comes Alive

Given that many of your customers don’t want to talk to you, there is a need to provide them with the best possible experience on your online channels. Doing so requires the ability to answer the questions online that historically ended up in your call center, providing the ability to deliver a personalized interaction in what have been, to this point, very impersonal online interactions around knowledge. In an effort to create a more human-like interaction that can replicate the knowledge of their best service representatives and provide a more personalized Web experience, more companies will adopt a virtual assistant, an intelligent online concierge, to increase customer loyalty and reduce costs.   

7. Social Gets Real

We’re past the buzz phase and into the reality phase with social customer service. Our own customer usage data tells us that for established peer-to-peer communities, 30-40% of self-service interactions are coming through this channel, indicating that collective knowledge is becoming a significant part of solving customer issues. And, 62% of customers have already used social media for customer service issues (Source: Mashable), raising the importance of monitoring social channels and responding to issues in those channels before they become crises. But many businesses today have bolted social customer service onto their existing customer service platform. Instead, in order to best leverage social channels to achieve the greatest business benefits, organizations will need a tightly integrated social service platform that helps customers find answers they can trust--and helps the companies tune and optimize their social investments. 

8. Employee Experience Takes the Limelight

“Engaged employees work harder, stay later, and make more recommendations. You can’t create or sustain great customer experience with disengaged employees.” (Source: Bruce Temkin) While this wisdom isn’t new, 2014 will see increased focus on employee engagement in order to drive better customer experiences and company results. Relating to customer service specifically, we’ll see companies invest in more training, empowerment, and tools to make it easier for employees to deliver on great customer experiences. 

For more information, please visit our website.

Monday Nov 18, 2013

Wed, Nov. 20, 9 AM PST Educast: Oracle's Knowledge Management Roadmap

Did you know that 80% of the time and cost associated with resolving service inquiries involves knowledge management? With better knowledge at your agents' and customers' fingertips, you can dramactically reduce your service costs and increase first contact resolution rates, just like these Oracle customers:

  • Blue Coat - 25% Web Self-Service deflections saving $240K per month
  • Intuit - 85% first search accuracy for customers
  • Vertafore - 23% increase in First Contact Resolution (FCR)

Join Nav Chakravarti, Vice President, Product Management for our live Webcast to learn how you can empower your customers and agents to get the right answers at the right time – all the time!

Agenda Topics

  • The role of knowledge in self-service and the contact center
  • The latest enhancements to Oracle Knowledge Management
  • Oracle’s roadmap for future Oracle Knowledge Management updates

Register here

Monday Aug 12, 2013

Webcast: How Dell Leverages Big Data to Improve the Customer Experience

The Economist Intelligence Unit recently investigated how successful companies use big data to transform the customer experience. Join us for an Oracle webcast in association with Intel® to learn how top-performing organizations, including Dell Inc.’s Global Demand and CRM Center, are harnessing big data to understand better their customers and their business. The webcast is on Wednesday, August 14, 10-11 AM Pacific / 6-7 PM London.

You’ll learn how Dell leaders are:
  • Focusing on data-driven approaches to meet business objectives
  • Fostering a culture of customer insights through leadership and collaboration
  • Innovating customer interactions, marketing, and sales through automation

Tuesday Aug 06, 2013

Expand the Siebel User Experience onto the Newest Devices

A friend works for a well known financial services company that uses Siebel CRM. I asked how he likes using Siebel. He said that it works great. However, he wishes that he could use it on an iPad.  Well, I have good news for him and good news for you. Now, you can.

Learn more about how to expand the Siebel user experience in our webcast on June 15, 8:30 AM Pacific / 4:30 PM Paris CEST. While you are at it, register for future Siebel webcasts about customer service, mobile and social sales and service, and other informative topics.

Friday Jul 12, 2013

How Siebel Solves the Next Generation of Business Challenges

Keeping up with technological changes and increasing customer demands is challenging. The latest innovations in Oracle's Siebel CRM help you increase your competitive advantages. Watch this informative replay of our June Oracle Siebel CRM Webcast to discover how you can:

    • Enhance productivity and efficiency with new usability features
    • Understand your customers with new social media capabilities
    • Increase customer engagement with new mobile solutions
    • Deliver superior customer experiences
About

The place to get informed about customer experience and how it impacts your success.

Stay Connected


Subscribe
Subscribe to our RSS feed.

Search

Archives
« March 2015
SunMonTueWedThuFriSat
1
3
4
5
6
7
8
9
10
11
12
14
15
17
18
20
21
22
23
25
26
27
28
29
30
31
    
       
Today