Tuesday Jun 14, 2011

Oracle CRM Industry-Specific Innovations

Oracle VP Aaron Shidler on Oracle's Top 5 CRM Industry-Specific Innovations
As vice president of Oracle Fusion Application strategy, industry veteran Aaron Shidler has a unique view into the breadth and depth of Oracle Applications. We asked him why Oracle is significantly expanding investment in industry-specific CRM solutions—and to tell us about some of the latest innovations. 
According to Shidler, the most exciting industry-specific innovations include

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