By Jeri Kelley - Commerce Product Strategy-Oracle on Jun 25, 2015
Unlike a lot of folks around my age who are migrating toward city living and fighting a move to the suburbs, my husband and I recently took the opposite approach. With a toddler, a massive dog, and a baby on the way, we made the decision to pick up our life in Boston and move to a more laid-back (read: less expensive) place to call home - Montana. There have been many positives to the move, but one major downside is the lack of local retail options I’d become accustomed to in Boston. I’ve always been a big fan of shopping online for items such as clothes and make-up but I was use to being able to go into a store to touch and feel bigger purchases – like furniture, sporting equipment, etc.
As if the move wasn’t complex enough, we purchased a home that needs a complete renovation. If you’ve ever gone down the renovation path, you know it requires lots of imagination, creativity, and of course new, big purchases – everything from cabinets to light fixtures to furniture. How was I going to do this with the limited options of physical retailers in my area? Luckily, a lot of brands are taking the next step with their online sites to improve the experience, but I was surprised by how many brands still don’t incorporate anything more than standard product shots to help shoppers make decisions.
In my quest for the perfect new purchases for my house I started thinking a lot about the types of experiences brands are offering to bring their products to their customers so they can visualize how the product looks, feels, and functions while shopping online. I want to see what that new couch will look like in my living room, know how the motion activated on/off feature of the facet works…you get the picture. The term visual commerce is used often to describe this type of content or experience but what does that actually mean?[Read More]