Thursday Feb 06, 2014

Now Available! Oracle Commerce Version 11 -- What's New?

It’s here! Oracle Commerce Version 11

Oracle Commerce Version 11 is an exciting release because we’ve taken what’s possible in customer experience and business tooling to the next level. Our customers are already delivering the most innovative omni-channel experiences today, but V11 enables them to push the boundaries of their omni-channel commerce vision and keep up with changing consumer and market demands like never before.

From the end-shopper’s perspective, V11 is all about delivering relevant, persistent commerce experiences wherever they are. From an internal operations perspective, V11 makes creating and scaling these experiences simpler. 

We’ve made strategic headway toward unifying commerce, content and experience, so that our customers can deliver great experiences regardless of whether shoppers are looking to buy, explore a brand, or discover products. We’ve made it simpler and faster for our customers to get live. And our flexible and battle-tested platform puts even more control in the hands of business teams and supports continuing innovation.

The Oracle Commerce V11 release continues four major themes, which are in direct response to challenges our customers have shared with us:

·       Synching Commerce, Content & Experience
·       Simplified Business Tools
·       Greater support for Omni-channel Commerce
·       Integrations

[Read More]

Thursday Jan 09, 2014

Master B2B Commerce in 2014 – Attend Oracle’s Annual B2B Commerce Summit

B2B commerce is on the rise, especially when it comes to the Web. Forrester Research predicts U.S. B2B e-commerce sales will hit $559 billion annually by the end of 2013—double B2C sales! Even with the tremendous growth of B2B e-commerce, it is hard to find resources that specifically address the unique challenges facing B2B companies.  B2B commerce professionals are in luck because Oracle has brought back our annual B2B Commerce Summit – February 13th, 2014 in Chicago![Read More]

Tuesday Jan 07, 2014

Online Commerce in The Middle East – Shopping Online – The Tipping Point Is Now?

Ajlan & Bros, a large Saudi Arabian distribution company specializing in the design, manufacture and supply of clothing across the Middle East has just announced a significant investment in online commerce.  Does this present a tipping point in the development of online commerce in the Kingdom of Saudi Arabia?  Three years ago, there was very little attention outside the core early adopters.  As with many markets breaking into online commerce, those early adopters were electronics retailers catering to very tech-savvy consumers using simple open-source software or custom developments.  Is this move by Ajlan & Bros marking a turning point within the consumer base in the Middle East?[Read More]

Thursday Dec 26, 2013

2014 is around the corner – Is your commerce team ready for a new year?

It’s that time of year where you are finalizing budgets, prioritizing initiatives, and are wondering how it is that 2014 is almost here.   Are you proud of what your business accomplished in 2013?  Did you meet your goals?  What are prioritizing in 2014?  And, with your growing “to-do” list, how do you know what you should focus on first?  

Our commerce team works with customers everyday to help them figure out better ways to reach their goals - whether it’s more site traffic, higher AOV, or better conversion rates.  Frequent questions that we get asked include what are we are seeing in the market and what are other companies doing?   To answer questions like these, each year we ask hundreds of B2C and B2B commerce professionals to take our annual commerce trends surveys.  The results from these surveys help us provide insight into how the world of cross-channel commerce is evolving year-over-year. 

If you are interested in taking one of the surveys – here are the links:  

B2C Companies: https://www.surveymonkey.com/s/B2C_Survey_2014
B2B Companies:  https://www.surveymonkey.com/s/B2B_Survey_2014

We will publish the results of these surveys early in 2014 to help you kick-start another exciting year!  

Thursday Nov 21, 2013

Five Tips for Maximizing This Holiday Season

It's somewhat fitting that my first post for the Oracle Commerce blog should be about the holiday e-commerce season. I've planned fifteen of them (egads!). This is the first time in many years that I haven't been involved in figuring out what to promote to whom, when, where, how, and why. But you know, I just couldn't stay away, so I wanted to share with you a few tips for maximizing Holiday 2013. 

For many retailers, this is make or break time. The last two months of the year can make up over 40% of a company's revenue. Maybe you're behind budget and you're hoping to make up for lost ground during these next several weeks. Or maybe you're on track, but you want to exceed budget so you can max your bonus. Whatever the reason, it pays to prepare.

With this year's holiday season starting earlier than ever, some would say if you don't know what you're planning for holiday promotions by now, you're already in a spot of trouble. The reality is, though, even if you've got everything planned, you're probably adjusting and readjusting until the very last minute. Here are five recommendations to check against, whether or not you've got everything in tip-top shape.[Read More]

Thursday Oct 31, 2013

B2B and B2C Commerce are alike… but a little different – Oracle Commerce named Leader in Forrester B2B Commerce Wave

We weren’t surprised to see Oracle Commerce positioned as a Leader in Forrester’s first Commerce Wave focused on B2B, released earlier this month. The reports validates much of what we’ve heard from our largest customers – the world’s largest distribution, manufacturing and high-tech customers who sell billions of dollars of goods and services to other businesses through their Web channels. More importantly, the report confirms something very important: B2B and B2C Commerce are alike… but a little different.

[Read More]

Wednesday Oct 16, 2013

The Evolution of an Era: Customer Experience in Retail

Two New Studies Point to the Direction Retailers are Taking in their CX Initiatives. Is it the Right Direction?

The sheer velocity of change in retailing and customer behavior is forcing retailers to reinvigorate, expand and sharpen their vital Customer Experience (CX) strategies. Customers are becoming increasingly dynamic as they race to embrace the newest digital channels; shop in new ways on mobile devices, including smartphones and tablets, on the Web and in the store; share experiences socially; and interact with their preferred brands in new ways. Retailers are stepping up to their customers as they and their competitors create new modes of customer interaction. Underpinning these changes are vast quantities of customer data as customers flood digital channels and the social sphere.

The informed retailer must now understand what their priorities are and what they should be for the future. To better understand this, Tata Consultancy Services (TCS) and Oracle independently launched CX-focused surveys to uncover what retailing leadership found important today. By comparing the results of these two studies together, we can further discover new insights about the industry. Click here to download this informative white paper.

Wednesday Aug 28, 2013

Mobile Is Becoming A Catalyst For Commerce

Mobile phones have become almost ubiquitous in our daily lives. More and more people are relying on their smartphones to stay connected with their family, friends, co-workers, and the world around them. Armed with smartphones and tablets, consumers have access to much more product information and can compare, recommend, and share information from anywhere, at any time.

According to Internet Retailer, in the second quarter of 2013 U.S. mobile commerce grew faster than U.S. e-commerce sales via desktop/laptop computers. M-commerce represented 9% of all online commerce in the quarter, comScore says, with mobile shoppers buying more than $700 million worth of apparel and accessories in Q2.

A new report from Juniper Research expects mobile commerce transactions conducted through handsets and tablets will exceed US$3.2trn by 2017, rising from US$1.5trn this year. Research firm eMarketer reports that this year, 62.5 percent of all mobile commerce will come from tablets, despite the fact that they have a lower penetration rate than smartphones. However, lack of mobile site optimization remains a concern. Overseas in Europe, according to the latest statistics that have been released on the IMRG Capgemini e-Retail Sales Index, last month, the sales over mobile commerce in the United Kingdom managed to grow by a phenomenal 129 percent when compared to the figures from the same time in 2012.

Smartphones enable customers anywhere to quickly research and evaluate products prior to purchase. 4G connectivity enables consumers to have faster access to mobile Web sites and apps. Tablets provide more real estate for customers and business buyers to view product information in order to make their buying selection. In June 2013, 91% of tablet users and 90% of smartphones users accessed a mobile e-commerce Web properties, according to comScore.

So companies need technology tools to help them understand the mobile universe and its impact on their businesses. Mobile commerce started in the retail industry and is permeating into other industries as consumer get more comfortable purchasing via their smartphone and consumers migrate from pure research to buying products and services on their phones.

An Oracle study found that only 37% of respondents indicating that their company has mobile commerce in place. You need to continually think about how your customers are engaging with you and your brand via smartphones and tablets, and build mobile into your company’s overall commerce strategy. Click here to learn more about Oracle Commerce.

Wednesday Aug 14, 2013

Commerce China Part 2:– ‘Talk to me in Internet’

China is booming - and merchants are using social media, multi-media and web sites in innovative ways to reach the growing potential consumer base.  All signs point to a market moving towards differentiation.

Our commerce sessions during Oracle Open World in Shanghai were chock-full.  The experience was surreal with what looked like a DJ box at the at the back of the room containing two humans, translating simultaneously to audience-members wearing headsets.  My only tip if you ever find yourself presenting in this situation is to avoid jokes – the timing is all off.

But I digress.  My greatest curiosity while interacting with the audience was – what are their end customers seeking today?

I found that the Chinese consumer wants to be transfixed and beguiled, all while in transit.  They seem to be the ultimate mobile users.

I was personally frustrated in Shanghai by being unable to post my beautiful and ‘bizarre-to-me’ meals on Facebook, leading me to understand why every one of the social media channels familiar to me in North America and Europe have a Chinese-specific counterpart.  Facebook, YouTube, Twitter, Foursquare, Vimeo, Blogger, Blogspot, Hulu and Skype are all blocked in China.  This is leading to a China-specific tech boom as the local Chinese versions grow and prosper. 

Youku – Chinese Youtube - I should have been spending some of that down time visiting Youku, the Chinese version of Youtube. Youku has started  innovative methods of product placement in original videos.  Because of the relatively low number of home-owned recording devices and subsequent low volume of user-created content, much of the content on Youku is produced by brands.  

[Read More]

Monday Jul 29, 2013

Middle East eCommerce – Shopping is Big Here

I just got back from a week-long visit to the Middle East spending time with retailers in UAE and Kuwait.  It was the height of summer, with temperatures around 44C/111F and the holy month of Ramadan – a uniquely Middle Eastern experience.

Also uniquely Middle Eastern was the state of retail.  Wherever I turned, concierges, friends and well-wishers suggested I visit their country’s malls.  From the Dubai Mall, to the Emirates Mall, to the Avenues Mall in Kuwait.  Shopping is big here.  In 1996 Dubai established the 1-month “Shopping Festival”.  Even Ramadan has been intertwined with a shopping experience, with malls hanging greetings of “Ramadan Kareem” throughout the halls and certain malls running Ramadan Campaigns (‘ A Ramadan to Remember’http://www.tradearabia.com/news/RET_239438.html)

I had to see what they had in store.  Each mall is an architectural marvel.  The Burj Al Khalifa, at 829.8 m (2,722 ft) is the tallest building in the world and an anchor of the Dubai Mall.  The mall of the Emirates includes a ski slope, complete with real snow.  Each mall is marbled and cool, comparable to malls in the US (Natick Mall, Mall of America, Destiny USA) or Europe (Galleries Lafayette in Paris, Westfield mall in London, Colombo Centro Comercial in Lisbon) but for an over-the-top attraction, some Islamic-influenced architectural details and an advertising break for Ramadan prayers.  A great majority of the retailers are familiar- from the highest end Tiffany’s, Chopard, Rolex, Stella McCartney to the practical Nike, Gap, Starbucks. 

[Read More]
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