Monday Jul 21, 2014

Bringing Content, Commerce and Digital Experiences Together: Oracle Commerce V11.1 Release Announcement

ORACLE COMMERCE V11.1 NOW AVAILABLE

A short six months after the v11.0 release, Oracle Commerce 11.1 provides an impressive payload for enabling our customers to deliver differentiated digital commerce experiences. Oracle Commerce is a Digital Experience Platform that approaches content, commerce and experience in a fundamentally different way than any other solution on the market. Oracle Commerce 11.1 brings the Oracle Commerce 11 series to the next logical step to the unification of content, commerce and experience, solving the challenges around creating, automating and scaling inspired selling experiences to any shopper, in every context.

From the shopper’s perspective, v11.1 provides further enhancements to deliver relevant, persistent commerce experiences wherever they are. From an internal operations perspective, v11.1 makes creating and scaling these experiences across all enterprise sites simpler.

The Oracle Commerce 11.1 release continues four major themes, which are in direct response to challenges our customers have shared with us:

1. Omni-channel Experience Delivery

2. Digital Experience and Content Management Business User Control

3. B2B Commerce Feature-set Enhancements

4. Platform TCO Enhancements & Integrations

Summaries below describe what we have done in v11.1 in each of these areas and why. For more detailed information on key release features, read the v11.1 What’s New Document or join the Oracle Commerce Product Management team for a live webcast, demos and discussion of the latest release.

[Read More]

Thursday Jul 03, 2014

Design for complex ATG applications

Overview

Needless to say, some ATG applications are more complex than others.  Some ATG applications support a single site, single language, single catalog, single currency, have a single development staff, single business team, and a relatively simple business model.  The real complex applications have to support multiple sites, multiple languages, multiple catalogs, multiple currencies, a couple different development teams, multiple business teams, and a highly complex business model (and processes to go along with it).  While it's still important to implement a proper design for simple applications, it's absolutely critical to do this for the complex applications.  Why?  It's all about time and money.  If you are unable to manage your complex applications in an efficient manner, the cost of managing it will increase dramatically as will the time to get things done (time to market).  On the positive side, your competition is most likely in the same situation, so you just need to be more efficient than they are.

This article is intended to discuss a number of key areas to think about when designing complex applications on ATG.  Some of this can get fairly technical, so it may help to get some background first.  You can get enough of the required background information from this post.  After reading that, come back here and follow along.
[Read More]

Key ATG architecture principles

Overview

The purpose of this article is to describe some of the important foundational concepts of ATG.  This is not intended to cover all areas of the ATG platform, just the most important subset - the ones that allow ATG to be extremely flexible, configurable, high performance, etc.  For more information on these topics, please see the online product manuals.
[Read More]

Wednesday Jul 02, 2014

Building Infinite Scrolling in Oracle Commerce

I have to start by saying that the approach I've taken to implement infinite scrolling may not be considered best practice.  I simply found an approach that worked for my purposes and I thought I would share…

Background
The application I'm working with is an internal Oracle application built on Oracle Commerce (version 10.1.2 / 3.1.2).  It's not a commerce application, but it does use the ATG 'platform' (modules DSS and below), as well as Endeca.  I have a repository that I index in Endeca, and I leverage Endeca Experience Manager to render some of the key pages of the application.  So, as it relates to infinite scrolling, I was starting with an experience manager driven page which contained a ResultsList cartridge, not unlike what you may see in the Commerce Reference Store (CRS).
[Read More]

Wednesday Jun 04, 2014

The Internet of Things & Commerce: Part 3 -- Interview with Kristen J. Flanagan, Commerce Product Management

Internet of Things & Commerce Series: Part 3 (of 3)

And now for the final installment my three part series on the Internet of Things & Commerce. Post one, “The Next 7,000 Days”, introduced the idea of the Internet of Things, followed by a second post interviewing one of our chief commerce innovation strategists, Brian Celenza. 

This final post in the series is an interview with Kristen J. Flanagan, lead product manager for Oracle Commerce omnichannel strategy. She takes us through the past, present, and future of how our Commerce Solution is re-imagining the way physical and digital shopping come together.

-------

QUESTION: It’s your job to stay on top of what our customers’ need to not only run their online businesses effectively, but also to make sure they have product capabilities they can innovate and grow on. What key trend has been top-of-mind for you and our customers around this collision of physical and digital shopping?

Kristen: I’ll agree with Brian Celenza that hands down mobile has forced a major disruption in shopping and selling behavior. A few years ago, mobile exploded at a pace I don't think anyone was expecting. Early on, we saw our customers scrambling to establish a mobile presence---mostly through "screen scraping" technologies. As smartphones continued to advance (at lightening speed!), our customers started to investigate ways to truly tap in to their eCommerce capabilities to deliver the mobile experience. They started looking to us for a means of using the eCommerce services and capabilities to deliver a mobile experience that is tailored for mobile rather than the desktop experience on a smaller screen.

[Read More]

Wednesday May 28, 2014

How Mary Meeker’s Latest Findings May Make You Re-Imagine Commerce

Today, Mary Meeker released her highly anticipated annual “Internet Trends” presentation for 2014. All 164 slides are jam-packed with pretty much everything you need to know about the state of the Internet.

And as luck would have it, Oracle is staying ahead of these trends (but we’ll talk about that later).

There were a few surprises, some stats to solidify what you likely already know, and Meeker’s novel observations about where we are all going. What interested me the most is not only how people are engaging in their personal lives, but how they engage with brands.

As you could probably predict, Internet usage growth is slowing while tablet user and mobile data traffic growth continue their meteoric rise around the globe, with tremendous growth in underpenetrated markets like China, India, Brazil and Indonesia. Now hold those the “Internet is dead” comments. Keep in mind there’s still plenty of room to grow, and a multiscreen model is Meeker’s vision for our future. Despite 1.5x YOY growth for mobile traffic, mobile still only makes up about 23% of all traffic today. With tablet shipments easily outpacing figures for PCs even at their height (in 2007), mobile will only continue on it’s path, but won’t be everything to everyone. Mobile won’t replace every touchpoint, it’s just created our shorter attention spans and demand for simpler, more personal experiences. As Meeker points out TVs, tablets, PCs, and smartphones are used for different activities at present, but lines will blur (for example, 84% of smartphones owners use their device while watching TV).

Day-to-day activities are being re-imagining through simple, beautiful user experiences. It seems like every day I discover a new way a brand/site/app made the most mundane or mounting task enjoyable and frictionless – and I’m not alone. Meeker points out the evolution of how we do everything from how we communicate, get information, use money, meet someone, get places, order a meal, and consume media is all done through new user interfaces that make day-to-day tasks simpler. This movement has caused just about everyone’s patience for a poor UX to take a nosedive. And it’s not just the digital user experience, technology is making a lot of people’s offline lives easier, and less expensive. Today 47% of online shopping utilizes free shipping— nearly half. And Meeker predicts same day local delivery will be the “next big thing” (and you can take a guess on who will own that).

Content, Community and Commerce creates the “Internet Trifecta.” Meeker pointed out that when content, communities and commerce occur in a single experience it’s embraced by consumers, which translates to big dollars for brands. The magic happens when consumers can get inspired, research, and buy in a single experience. As the buying cycle has changed and touchpoints (Web, mobile, social, store) are no longer tied to “roles” or steps in the customer journey, brands must make all experiences (content and commerce) available in a single, adaptable experience. (We at Oracle Commerce have a lot to say on this topic – stay tuned!)

And in what Meeker calls the “biggest re-imagination of all:” consumers enabled with smartphones and sensors are creating troves of findable and sharable data, which she says is in the early stages, by growing rapidly. She notes that transparency and patterns of consumers with this hardware (FYI - there are up to 10 sensors embedded in smartphones now) has created a Big Data treasure chest to be mined to improve business and the life of the consumer. The opportunities are endless.

[Read More]

The Internet of Things & Commerce: Part 2 -- Interview with Brian Celenza, Commerce Innovation Strategist

Internet of Things & Commerce Series: Part 2 (of 3)

Welcome back to the second installation of my three part series on the Internet of Things & Commerce. A few weeks ago, I wrote “The Next 7,000 Days” about how we’ve become embedded in a digital architecture in the last 7,000 days since the birth of the internet – an architecture that everyday ties the massive expanse of the internet evermore closely with our physical lives. This blog series explores how this new blend of virtual and material will change how we shop and how businesses sell.

Now enjoy reading my interview with Brian Celenza, one of the chief strategists in our Oracle Commerce innovation group. He comments on the past, present, and future of the how the growing Internet of Things relates and will relate to the buying and selling of goods on and offline.

--------------------------------------------

QUESTION: You probably have one of the coolest jobs on our team, Brian – and frankly, one of the coolest jobs in our industry. As part of the innovation team for Oracle Commerce, you’re regularly working on bold features and groundbreaking commerce-focused experiences for our vision demos. As you look back over the past couple of years, what is the biggest trend (or trends) you’ve seen in digital commerce that started to bring us closer to this idea of what people are calling an “Internet of Things”?

Brian: Well as you look back over the last couple of years, the speed at which change in our industry has moved looks like one of those blurred movement photos – you know the ones where the landscape blurs because the observer is moving so quickly your eye focus can’t keep up. But one thing that is absolutely clear is that the biggest catalyst for that speed of change – especially over the last three years – has been mobile. Mobile technology changed everything.

[Read More]

Wednesday May 07, 2014

The Next 7,000 Days – How we will shop will change. Again. And Again…

Internet of Things & Commerce Series: Part 1 (of 3)

Do you regularly watch TED talks? If not, you’re missing out on learning all sorts of amazing things about our shared reality. Here are a few things I’ve learned in the last few months watching TED talks that might wet your appetite. 

·    Low IQ gotcha down? Don’t worry, it’s not a 100% predictor of success; “grit” is actually a better indicator.
·    Feel bad about those 2nd (or 3rd) pair of shoes you ordered online last night?
     Don’t. Primates make the same mistakes with money.
·    Food for thought while you’re snorkeling next time. Up to 90% of sea creatures light up.
·    Bag of cords got you all tangled up? Imagine a time when electric sockets were the shape of light
     bulbs … because they were the only 
things we plugged in.

And just over 2,000 days ago Kevin Kelly (one of the founders of Wired Magazine) gave a fantastic talk about “The Next 5,000 Days of the Web”. That was 2007. In the roughly 2,000 days since then unfathomable things have appeared in our ever-changing, every-accelerating world: smartphones, social media, wearable tech… Angry Birds, Candy Crush… And though we are only 7,000 or so days in to the reality of the internet, it has already grown to a size the defies imagination. Some stats to ponder on the dimensions of the world wide web as of 2013:

·      14.3 trillion web pages
·      672 exabytes of accessible data
·      43,000 petabytes of total traffic
·      1 yotta byte of total data stored (that’s as big as 180 billion, BILLION libraries of Congress)
·      Yet, less than 1 % of things in the physical world are connected today…

And this is set to double. Every year. We have become embedded in a digital architecture – of things, of data, of content. And this is only just the beginning.

[Read More]

Tuesday Apr 08, 2014

2014 B2B Commerce Survey Reveals B2B Businesses Continue to Struggle With Complexity While Increasing Focus on the Customer to Drive Growth

The results are in!  We surveyed B2B commerce IT and business professionals to see where their organizations have invested in the last year, challenges they are facing, and key investment areas for 2014 and beyond.  Here are some of my key take-aways from this year’s survey:

Complexity grows in 2014 as businesses strive to increase market share
B2B organizations have always operated in complex environments – even before the internet came along.  Now having to contend with new and growing digital channels opens up new forms of complexity. 28% of survey respondents support 10 + brands / websites online and 31% support 5 + languages adding to the complexity of their business.  Complexity across pricing, products, channels, online experiences, and back-end systems all remain a challenge for businesses selling to other businesses through digital channels with 98% of respondents dealing with complexity in their org. 

Online channel drives revenue in 2013 BUT is expected to take an even bigger piece of the pie in 2014
There is still a lot of opportunity for growth with only 39% of respondents seeing 20% or more of their revenue coming from the digital touch points.  Survey respondents agree with 86% expecting at least 5-10% growth online in 2014.  But, how will businesses achieve growth in their online channel?  Many respondents believe that their customers are looking for key capabilities such as custom pricelists, search & navigation, and mobile web/apps when buying online.  To provide these features B2B organizations are making a higher investment in their commerce infrastructure and multi-channel tools. 

Customer satisfaction not only a priority in 2014, but a key success metric
Growing market share was the top priority in 2013 and still is for 2014, but other company-centric priorities of 2013, such as growing profit margins, have shifted to include more customer-focused areas such as customer loyalty and retention and increasing the cross-channel experience.  For example, only 8% of respondents said customer loyalty and retention was their top area of focus in 2013, but 45% said it was going to be one of their top priorities in 2014.  And, 28% of respondents say they measure customer loyalty as a key measure of success.   The impact that B2C experiences are having on B2B expectations still remains important in 2014 with 77% of respondents agreeing that customer expectations have changed due to B2C practices. 

Mobile is now table stakes for customer experience, but not yet driving significant direct revenue
Mobile is no longer a nice to have in B2B but is beginning to be a must have to meet customer expectations.  40% of respondents said that mobile is a key capability B2B buyers need but only 2% of respondents said that mobile is drove significant revenue in 2013.   I predict that mobile will begin to be a key revenue driver for B2B commerce in 2014.   Do you agree?  

Want to see the complete survey results, click here to join a live webcast April 16th.
[Read More]

Tuesday Mar 11, 2014

B2B Leaders Weather the Storm for Oracle B2B Commerce Summit

Guest Post by Justin King, B2B Commerce Evangelist 

Despite the approach of (yet another) winter storm on the East Coast, and freezing temperatures in the Chicago area, Oracle hosted theB2B Commerce Summit at the Chicago Fairmont Millennial Park on February 13. Joined by more than 150 attendees—most of whom hold Director-level titles at B2B organizations—the event focused on how B2B professionals can better use eCommerce to engage their customers.

With the Summit theme, "The Balance between Customer Experience and Complexity," the conference content centered around providing exceptional customer experiences amidst complex commerce requirements. Although B2B companies have complex customers, products, internal processes and internal systems, delivering unique and engaging customer experience is of utmost importance—and continues to be a critical competitive differentiator. Some key themes at the event included: 

[Read More]
About

The place to get informed about customer experience and how it impacts your success.

Stay Connected


Subscribe
Subscribe to our RSS feed.

Search

Archives
« July 2015
SunMonTueWedThuFriSat
   
1
2
3
4
5
7
10
11
12
13
16
18
19
20
21
23
24
25
26
28
30
31
 
       
Today