Tuesday Mar 25, 2014

Part 1 of 6: The Art of Easy: Make It Easy To Deliver Great Customer Service Experiences by JP Saunders

Modern Customer Service is helping businesses to differentiate and grow in today’s competitive market. Why? Because your success gets accelerated when you take care of the people that make you successful. Modern Customer Service is about just that, taking care of your customers, and your people that support them.  To do that, you need to make it EASY to deliver great experiences, time and time again.

Businesses that make it “look” easy, stand out, because they consistently deliver experiences so memorable that their customers feel compelled to share them. But ask any of them how they do it, and you will quickly learn that the ART of EASY really isn’t EASY at all - or we would all be doing it! The most common business challenge stems from underestimating the complexity of simplicity, which can be devastating to the customer’s experience.

EASY is an ART. And it requires a deep understanding to get the right results - understanding of your business and of your customer, which can be applied in your cultural skills. Your canvas is the combination of every engagement channel you have where the picture of your brand gets painted. Your pallet of colors is the collection of your people, knowledge and data. Your brushes are the technologies that blend all together. In order to make “EASY”, beautiful and repeatable, you need solutions that provide a paint by numbers approach.

In this six part blog series, we will help guide you in managing the complexity of your customer service business challenges, while avoiding the common pitfalls, and deliver the type of great experiences that your customers will want to share with others. Experiences that are easily repeatable by you, and hard for your competitors to replicate.  We will show you how Oracle Service Cloud empowers your business to care, take action and succeed in your Web, Contact Center, Knowledge, Policy, and Cloud customer service initiatives, to become a Modern Customer Service organization.

Wednesday Nov 20, 2013

Match.com's Michele Watson Discusses Modern Customer Service

We had the opportunity to sit down with Michele Watson, senior vice president of customer care at online dating leader Match.com, where she and her team aid millions of customers across phone, web, chat, and social network channels. Michele shares her vision for customer experience (CX)—and how the Oracle Service Cloud solutions are helping her realize that vision.[Read More]

Tuesday Nov 19, 2013

Welcome to the Era of Customer Experience

Many years back, Oracle started on a journey to provide the best Customer Experience (CX) solutions in the industry. While this vision was extraordinary, the reality amongst our customer base was even more complex. [Read More]

Thursday Oct 17, 2013

Driving Growth through Smarter Selling

With the proliferation of social media and mobile technologies, the world of selling and buying has drastically changed, as buyers now have access to more information than they did in the past. In fact, studies have shown that buyers complete 60 percent of the buying process before they even engage with a salesperson. The old models of selling no longer work effectively; and the new way of selling is driven by customer insights. To succeed, sales need to be proactive, not reactive. They need to engage with the customer early, sometimes even before the customer’s needs are fully understood. In fact, the best sales reps prescribe a solution that the customer doesn't even know they need, often by leveraging social media to listen, engage and collaborate with peers. And they fully tap into the power of analytics and data to drive results.

 Let’s look at some stats regarding challenges facing sales today. According to recent studies, sales reps spend 78 percent of their time doing administrative things -- such as planning, searching for information, data entry -- and only 22 percent of the time actually selling. Furthermore, 40 percent of B2B sales reps miss their quota, and only 3 percent of companies can say with confidence that their forecasts are “always accurate.”

How do you drive growth in this modern day and age? It's not just getting your sales teams to work harder; it's helping them work smarter and providing them with a solution they want to use, on the device(s) they already know, giving them critical insights and tools to be more productive, increase win rates, and close deals faster.

Oracle Sales Cloud was designed to do exactly that. It enables smarter selling that allows reps to sell more, managers to know more, and companies to grow more.  Let’s face it—if all CRM solutions worked well, sales executives wouldn’t be having the same headaches as they had in the past.

Join Oracle’s Thomas Kurian and Doug Clemmans on Tuesday, October 22 as they explain:

• How today’s sales processes have rendered many CRM systems obsolete

• The secrets to smarter selling, leveraging mobile, social, and big data

• How Oracle Sales Cloud enables smarter selling—as proven by Oracle and its customers

Take the first step down the path toward smarter selling. With Oracle Sales Cloud, reps sell more, managers know more, and companies grow more.

Wednesday Oct 16, 2013

The Evolution of an Era: Customer Experience in Retail

Two New Studies Point to the Direction Retailers are Taking in their CX Initiatives. Is it the Right Direction?

The sheer velocity of change in retailing and customer behavior is forcing retailers to reinvigorate, expand and sharpen their vital Customer Experience (CX) strategies. Customers are becoming increasingly dynamic as they race to embrace the newest digital channels; shop in new ways on mobile devices, including smartphones and tablets, on the Web and in the store; share experiences socially; and interact with their preferred brands in new ways. Retailers are stepping up to their customers as they and their competitors create new modes of customer interaction. Underpinning these changes are vast quantities of customer data as customers flood digital channels and the social sphere.

The informed retailer must now understand what their priorities are and what they should be for the future. To better understand this, Tata Consultancy Services (TCS) and Oracle independently launched CX-focused surveys to uncover what retailing leadership found important today. By comparing the results of these two studies together, we can further discover new insights about the industry. Click here to download this informative white paper.

Friday Oct 04, 2013

10/17 Webcast: Get Mobile with Siebel for Field Service and Sales

No office? No network signal? It's not a problem with Siebel.

Watch our live Webcast on Thursday, October 17 and see how Oracle’s Siebel Mobile solutions transform mobile devices into powerful service and sales tools, using native capabilities within the devices to get information to field teams when and where they need it. Discover how you can:

  • Drive revenue with an always-on sales force
  • Simplify sales and service processes with easy-to-use mobile apps
  • Enhance the customer experience by delivering knowledge-infused services including installations, preventive maintenance, and repairs
  • Improve productivity with offline access to critical information

Register now!

Thursday Sep 05, 2013

9/12 Webcast: Delight Customers with Siebel Service Applications

As mobile and social technology has evolved, the number of channels that customers use to engage with organizations has grown exponentially. With such a diverse range of service channels and touchpoints to manage, how can you ensure you’re able to help customers, such as delivering the right information to the right customer at the right time?

Watch our live Webcast on Thursday, September 12, 8:30 AM Pacific / 4:30 PM BST, to discover how you can deliver consistent, personalized customer service experiences across all modern channels, and:

  • Increase brand loyalty by delighting customers with relevant information and offers
  • Boost agent productivity with complete access to customer information
  • Deliver field service excellence 
  • Identify emerging service issues with social media monitoring tools

Don't miss your opportunity to learn how you can enhance customer experiences and resolve service issues faster with Oracle Siebel service applications. Register Now

Friday Aug 23, 2013

How Do You Make Profits From Your Contact Center?

Transform Contact Centers into Profit Centers

Customer service is now viewed as a strategic profit center at nearly 70% of surveyed organizations, according to Aberdeen. Service organizations that focus on providing easy, consistent, and relevant interactions across the customer lifecycle, including service and support delivery, are experiencing higher levels of customer acquisition and retention and are achieving better revenue and margin growth rates. 

What might it look like if you equipped your agents to not only deliver great service, but also recommend and sell product and service offers that are personalized in real time? In this new video, "Turn Your Contact Center into a Profit Center," see how Oracle Service products empower service agents to delight customers and sell more.

How do you transform your contact center? In this Aberdeen research report, “Service Excellence and the Path to Business Transformation,” learn strategies and action steps that, along with enabling technology, will help you to make profits from your contact center.

Wednesday Aug 14, 2013

Master Data—and Delivering a Great Customer Experience

In the fast-paced world of the connected consumer, expectations run high. Every time customers interact with a company, they want a positive, relevant, and personalized experience. If they don’t get it, today’s empowered customers won’t hesitate to leave. Yet many companies can’t deliver great personal experiences to their customers because they are struggling with siloed information systems and processes that fail to provide complete and accurate data to sales, support, and marketing teams.

In the new white paper by Harvard Business Review Analytic Services, “Delivering on the Promise of Great Customer Experiences,” learn from several forward-thinking organizations—in industries ranging from travel to telecommunications—how to use Master Data Management (MDM) to collect and integrate all types of internal and external data and create the consistent, connected, and personalized experiences that customers want. Oracle Master Data Management offers the most complete product line on the market, enabling organizations to cleanse, centralize, and govern to create a “master” version of customer and business data—and the foundation for an improved customer experience strategy. Find out how your organization can enrich the customer experience.

Read the whitepaper today!

For more information on Master Data Management, visit us on oracle.com - www.oracle.com/mdm.

Commerce China Part 2:– ‘Talk to me in Internet’

China is booming - and merchants are using social media, multi-media and web sites in innovative ways to reach the growing potential consumer base.  All signs point to a market moving towards differentiation.

Our commerce sessions during Oracle Open World in Shanghai were chock-full.  The experience was surreal with what looked like a DJ box at the at the back of the room containing two humans, translating simultaneously to audience-members wearing headsets.  My only tip if you ever find yourself presenting in this situation is to avoid jokes – the timing is all off.

But I digress.  My greatest curiosity while interacting with the audience was – what are their end customers seeking today?

I found that the Chinese consumer wants to be transfixed and beguiled, all while in transit.  They seem to be the ultimate mobile users.

I was personally frustrated in Shanghai by being unable to post my beautiful and ‘bizarre-to-me’ meals on Facebook, leading me to understand why every one of the social media channels familiar to me in North America and Europe have a Chinese-specific counterpart.  Facebook, YouTube, Twitter, Foursquare, Vimeo, Blogger, Blogspot, Hulu and Skype are all blocked in China.  This is leading to a China-specific tech boom as the local Chinese versions grow and prosper. 

Youku – Chinese Youtube - I should have been spending some of that down time visiting Youku, the Chinese version of Youtube. Youku has started  innovative methods of product placement in original videos.  Because of the relatively low number of home-owned recording devices and subsequent low volume of user-created content, much of the content on Youku is produced by brands.  

[Read More]
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