Saturday Apr 04, 2015

"The Connected Customer" Oracle Roadmap To Modern by Dave Lanning, Senior Strategy Consultant

"Omni-channel?" "Cross-Channel?" "Multi-Channel?" What does it all mean? Isn’t it just about the customer’s engagement with the brand, and the experience that they will have along the way? There has been a fundamental shift in behavior driven by the velocity of technology adoption. Like you, your customer is now more connected than ever. These "Connected Customers" are more informed, more demanding and have higher service expectations. They say:

  • "Help Me" - Assist me with navigating on my channel-of-choice and make recommendations that are relevant to my journey
  • "Know Me" - Know my preferences, anticipate my needs and focus on how to help me achieve my journey
  • "Value Me" - Recognize and reward my tenure, treat me like a valued customer, value my time with easy-to-use support, value my relationship with relevant offers and promotions and communicate in clear, simple terms.

But who is the customer? Demographics have some interesting nuances to this shift in behavior and expectations. Your customers of tomorrow are the tech-savvy ‘millennials’ who prefer digital channels to engage with you first. During these demanding and transactional interactions, they expect to find information not only within your brand but on social and on every device they connect with – or they will quickly find someone else. On the other end of the spectrum, the more traditional late adopter, bread and butter ‘Baby Boomers’ are used to the human touch, and will only try out some of the digital paths to engage for low risk issues. They need you to make it simple, and take the time to provide them with personal guidance at their convenience.

In between these two demographics are a wide range of personalities and expectations. Service levels and demographics alone aren't going to be enough to meet the expectations of customers today. Modern marketers know this and are leveraging every channel to reach out to consumers – setting the bar for where customer service needs to continue the engagement. To make it even more complex, research has shown that 44% of customers now expect to not only have a choice of multiple channels, but also to be able to switch channels according to their preference and convenience. By 2018, Gartner predicts that digital channels will for the first time be the preferred channel for the majority of your customers. Traversing channels is rapidly becoming the norm.

Net, Net. "Connected Customers" are here and you need a modern customer service strategy to meet their needs.

Look at any business that is a stand-out for delivering exceptional experiences and you will find that customer service is at the forefront of their CX initiatives. It's not an afterthought – that doesn't happen by accident. These modern businesses adopted a maturity strategy that enabled them to best serve the continuously rising expectations of these "Connected Customers," while achieving continued growth and differentiation from their competitors. They are going through an evolution/transformation around customer engagement with a strategy that:

  • Embraces the customer’s choice of channel, with online digital channels leading the way, available 24x7 regardless of device/location; engaging customers on self-service, chat, SMS, social media, communities, etc.
  • Delivers consistent levels of service quality and knowledge accuracy on every channel, with seamless cross-channel experiences  and empowers service agents with a unified platform for all interactions and access.
  • Captures relevant data at every touch point that can be easily leveraged for current and future engagements to personalize the experience, and deepen the relationship in a measurable way  with actionable proactive and predictive intelligence that is shared across the business.

To help organizations get going on this transformational journey, Oracle has developed a Roadmap to ModernTM customer engagement strategy that helps business identify where they are today and each phase towards their goals.

  1. "Multi-Channel" - The first transformation phase in the customer engagement strategy is to move away from siloed thinking. One or two options aren't enough choice to serve customers today, but adding more channels to your customer service operations can be risky to your support and maintenance costs. You must unify knowledge and some administrative overhead in the process.
  2. "Cross-Channel" - The second phase of maturity in the customer engagement strategy must focus on the service quality and channel mix. Customers must be able to have a consistent experience within each channel and across channels. For that to happen, agents must be guided on how to engage with customers according to their channels of choice. This requires agents to use a unified platform for engagements.
  3. "Omni-Channel" - The third phase of a customer engagement strategy is the ability to personalize experiences. Many businesses jump to this phase too early and miss the unified, "accurate" data that comes from phase 2. If the data isn't right, you can hurt your relationship with your customer due to inconsistent service quality and inaccurate knowledge. Once you have good data, you can make it actionable and automate processes, curating a truly personalized and even proactive service experience across every touch point of your brand.

The Customer Engagement strategy is only one part of the three-legged stool. Without the right way to measure value and performance along the way  with benchmarks and cultural incentives (a modern value strategy), the right timing for technology platform adoption and integrations and innovations (a modern technology strategy) – your engagement strategy will be a vision of frustration. You will be unable to reach your destination of 'WOW.'

That is why the Oracle Roadmap to ModernTM has been developed as a unified customer engagement methodology, which gets delivered as part of the Oracle Service Cloud solution, along with the business maturity partner ecosystem to help guide each step of your success. Learn more today about the Oracle Roadmap To ModernTM , and stay tuned to this blog to get in-depth insights that prepare you for your journey to modern customer service.



Friday Mar 13, 2015

March 19 Webcast: Rockwell Automation Uses Innovation to Deliver Best-in-Class Global Support

Forbes Insights conducted a survey of 400+ customer service executives and found that 70% of high technology and manufacturing companies say they use knowledge management to provide relevant, accurate answers across any channel to both customers and agents. This percentage places both industries among the lead group. 

Rockwell Automation is a perfect example of a high technology AND manufacturing company that is leading the way. 

Please join us for an industry-focused webcast presented by ICMI, Rockwell Automation and Oracle. You will learn:

  • How Rockwell Automation uses knowledge-centered support (KCS) to provide quality service
  • Where Forbes identified customer support opportunities within high tech and manufacturing
  • What you can do to advance your modern customer service and support capabilities

Register today

Monday Mar 02, 2015

Four Key Qualities of a Customer Experience Leader by P. Cory Hogan

In the last three years as a Customer Experience Strategist for Oracle, I've had the unique privilege of personally discussing Customer Experience (CX) strategies with over 100 different brands. These companies have ranged from global conglomerates to niche startups, in Financial Services, Retail, Healthcare, Entertainment, Consumer Goods (CG) and High Tech.

Fortunately, many of the executives I've met with truly appreciate customer experience as a point of strategic differentiation as a company-wide goal. The CEO of one international CG manufacturer told me, “eventually anyone can sell similar products – it’s how we sell those products that will keep us ahead.” The founder of a start-up fashion line in New York City made nearly the same comment when she explained customers, “purchase our experience – and get a nice product, too.”

However, while most savvy executives drive and define the customer experience strategy, they are too encumbered with traditional responsibilities to take the lead in developing and executing that strategy. To overcome this hurdle, industry leading companies invest in Customer Experience Leaders. They also make certain that the individual reports very near to the CEO, to break down internal barriers.

As more companies recognize the critical role of the Customer Experience Leader, they will discover that the ideal CX candidate possesses four key attributes: 

  • First, the Customer Experience Leader has high Emotional Intelligence (EI). With high self-awareness, EI allows the appointed individual to work delicately among tenured employees across multiple internal organizations, and with deep empathy. EI also keeps customer experience leaders concentrated on the real emotions of customers. 
  • Second, the Customer Experience Leader is Creative, as ingenuity and resourcefulness allow customer experience endeavors to be both unique and transformative. 
  • Third, the Customer Experience Leader is AnalyticalDesign thinking is critical in this capacity, but it must also be balanced with the ability to mine data, assess feasibility, evaluate ROI, and architect processes. Though not necessarily abundant, such right brain (creative) + left brain (analytical) leaders do exist, and selective companies will benefit from the unique combination. 
  • Finally, the Customer Experience Leader is EclecticThe broader the experience, the greater is the innovation potential. Industry experts are often prisoners of their own perspectives, and many companies will find the best Customer Experience Leaders come from outside their own company, frequently working in diverse disciplines.

I challenge every company to align a commitment to CX with a dedicated Customer Experience Leader, one who possesses the traits and authority required for success. Our research indicates that 86% of customers are happy to pay 25% more for a better customer experience. A lucrative business benefit will follow–and justify–a proper investment in a qualified Customer Experience Leader.

Friday Feb 27, 2015

This Time What Happens in Vegas Won't Just Stay in Vegas: Join Us at the Modern Service Experience Mar 31–Apr 2 By Stephen Fioretti

With fast moving technologies in mobile and social, ever changing, blending and new interaction channels and rapidly change customer expectations, it’s more difficult than ever to deliver great customer service. It’s cliché to say that “service is the new marketing” but any interaction with a service organization through any channel creates an impression of your company. Great service often leads to customers recommending you to their peers.

To win new customers and retain your existing ones, you have to deliver a modern service experience. We are hosting an event on March 31 - April 2 at the Venetian in Las Vegas to help you learn how Oracle Service Cloud can help your company become a modern service organization. You’ll learn best practices from your peers, industry visionaries and Oracle experts. You’ll hear from industry analysts and influencers like Kate Leggett and Ian Jacobs from Forrester, Aphrodite Brinsmead from Ovum and more.  Customers from ASOS, BassPro, Comcast, Kohl’s, LinkedIn, Nintendo, Pella, Virgin America, Rockwell Automation and more will share where they are on their road to delivering Modern Customer Service.

You’ll hear about recent developments within the Oracle Service Cloud portfolio as well as new capabilities from two of our recent acquisitions: Oracle Co-browse (LiveLOOK) and Oracle Field Service Cloud (TOA Technologies). At our Ask the Experts sessions, you’ll have an opportunity to get one-on-one time with Oracle Service Cloud product experts in web self-service, contact center and knowledge management. We have put together a diverse agenda full of information and perspectives that will help you take your customer service strategy to the next level.

In addition to the great keynotes, roundtables and breakout sessions we've planned, we will also have plenty of opportunities for networking and fun! At an awards event on Wednesday morning, the Oracle Service Cloud team will present awards to some of our leading and innovative customers. And we hope you will join us that evening for the Service Cloud customer appreciation event at Tao Nightclub where we’ll dance, mingle and enjoy some great food and drinks. Later on that night, all of the Modern CX event attendees are invited to see One Republic perform.

It’s sure to be a productive trip, with opportunities to explore new technologies, trends and strategies, and to let loose a little with your peers and colleagues. As the saying goes; what happens in Vegas, stays in Vegas. Well, except for all the great things you’ll learn and the connections you’ll make while you are there.  See you at the event!

To get more information and register for the Modern Service Experience event, click here.  

Friday Feb 13, 2015

ICMI Webcast: Forbes Reveals How Financial and Retail Companies Modernize Customer Service by Cedric Turner

Customers have lots of options. 
If you don’t deliver the right answers fast,
they’ll go somewhere else.

That’s one of the reasons knowledge is the top customer service investment, according to a recent Forbes survey of 400+ executives. Financial services and retail companies use knowledge to provide fast, accurate answers across channels—and better train agents—while ensuring 100% regulatory compliance.

Join this ICMI webcast on March 5 at 1 pm EST / 10 am PST to hear ICMI and Oracle discuss how companies are getting ahead on the Roadmap to Modern Customer Service.

You will learn:

Register Now


Joshua Dodge

Senior Client Success Manager, Oracle

Joshua Dodge, Senior Client Success Manager at Oracle, helps companies modernize their customer service organizations to drive more efficiencies and deliver a better experience. He helps clients accelerate their progress by partnering with them to develop a clear roadmap for modern customer service. Prior to joining Oracle, Josh worked in a variety of customer service and project management leadership roles, including at Sony where he managed call center operations globally, both in-house and outsourced. Josh earned his Master’s certification in Project Management and B.A. from the University of Wisconsin-Madison.


Kris Friday

Principal Solutions Consultant, Oracle

Kris Friday, Principal Solutions Consultant at Oracle, works with global financial services organizations to help them grow client relationships through implementing customer experience and engagement tools. Currently, Kris is working with a number of Fortune 500 companies on developing knowledge management strategies for delivering highly personalized service at less cost. Prior to joining Oracle, Kris worked with contact centers in a variety of industries, advising them on technologies to enhance the customer experience and improve overall efficiency.


Erica Strother

Community Specialist, ICMI

Erica Strother is the Community Specialist at ICMI. With a background in marketing, public relations, and social media, she brings more than six years of community management experience to ICMI. Erica manages ICMI’s robust network of community contributors – 500 strong! She also hosts ICMI’s weekly tweet chats that feature dynamic, interactive discussions with thought leaders and innovators in our community. Erica produces our webinars and many other content initiatives like Contact Center Insider, our weekly newsletter. 

Wednesday Feb 11, 2015

Oracle Co-browse Recognized by Frost & Sullivan for Innovation and Product Leadership by Michelle Brusyo

On January 14, 2015, Frost & Sullivan presented the Oracle Co-browse team with the 2014 North American Co-browsing Applications Product Leadership Award at an awards gala closing out the Innovate the Way You Innovate event in San Diego, CA.

Accepting the award on behalf of Oracle, Igor Khalatian remarked that 2014 was an exciting year for co-browse technology. LiveLOOK, the company he founded in 2008, was acquired by Oracle with co-browse becoming an important feature of the Oracle Service Cloud solution. The product itself was re-imagined, completely changing the way that businesses can provide live help to online and mobile customers. Oracle Co-browse was designed to be fast and easy-to-use, while addressing the privacy and security concerns of enterprise organizations and supporting the wide range of evolving use cases for screen sharing during a service interaction. The ability to securely co-browse any combination of web, mobile and desktop content is unique to Oracle Co-browse, as is its ability to handle any type of rich web media, including responsive design. This feature, called TrueView, is one of the main reasons Frost & Sullivan recognized Oracle as the leader in co-browsing technology.  

Frost & Sullivan Research Analyst Ben Gresham noted in a February 11 announcement that, “Oracle Co-browse addressed the challenge of exactly replicating views with the TrueView feature. This solution presents agents with the actual views of the customers’ screens as they have it configured at their end. This is a huge improvement over screen-sharing and regular HTML-based co-browsing solutions because if the customers change display settings, the alterations are transferred to the agents in real time.” 

It is exciting to receive this award from Frost & Sullivan, validating that Oracle’s Co-browse solution is meeting an important business need to provide efficient, personalized service to online and mobile customers.  

If you’re looking for more information about how Oracle Co-browse compares to screen sharing and HTML-based co-browsing solutions, this outline goes through the differences in detail. Also check out the full report from Frost & Sullivan outlining the industry challenges that the Oracle Service Cloud addresses with its leading Co-browse solution here.  

Scott Seebauer, Michelle Brusyo and Igor Khalatian of Oracle accept the Frost & Sullivan award for innovation in co-browse technology January 14, 2015.

Thursday Jan 29, 2015

2015: A New Perspective on Millennials in Consumer Goods and Retail by Cassie Moren

Consumer goods (CG) companies and retailers are asking how they can better engage with millennials to buy their brands and get them in the store. Given the attractiveness and size of the millennial market (80 million), Interbrand and Oracle recently conducted a study to understand millennials from a behavioral perspective.

The research findings determined that five segment breaks exist within the millennial generation, based upon the clustering of their various attitudes and behaviors, each representing a cluster or “tribe” that behaves similarly: 1. The Up & Comers, 2. The Mavens, 3. The Eclectics, 4. The Skeptics and 5. The Trendsetters.

This is just a glimpse into the subsets within the millennial generation. What quickly becomes clear is that targeting millenials as a whole is ineffective as they range from financially-dependent teens to married homeowners with kids. By considering these unique segments and determining which have the most potential for your brand, there’s an opportunity to build a deeper connection and deliver an experience that will appeal to the next generation of customers. Here are five themes and technologies that brands need to consider in order to win millennials:

  1. Drive consumer acquisition, activation and advocacy anywhere, anytime through encouraging cross-channel consumer engagement
  2. Provide a personalized, rich and consistent commerce experience across channels through cross-channel commerce
  3. Create consumer-focused category, assortment, pricing and demand plans through consumer-centric planning and optimization
  4. Develop rich insights on consumers through retail and consumer insights
  5. Acquire and manage a single and accurate view of the consumer through consumer data management and activation

Read Report now

Thursday Nov 13, 2014

Ray Wang keynoting at Oracle CloudWorld in Boston on Tuesday, December 9th

Are you ready for the Cloud? Are you ready to capitalize on fundamental technological, behaviorial, and market shifts?

Then join us at Oracle CloudWorld Boston on Tuesday, December 9 and find out how to modernize your customer service. Featured keynote speakers Ray Wang, CEO, Constellation Research, Jeffrey O. Henley, Vice Chairman, Oracle, and Shawn Price SVP, Global Cloud Go-to-Market, Oracle as well as industry-leading companies will show you how to:

  • Engage customers
  • Empower employees
  • Adapt quickly

Choose from interactive sessions and hands-on demos focused on marketing,
sales, customer service, human resources, finance and operations, information technology, and software development. You'll also have ample opportunities to network with your fellow customer service professionals. 

If you're tasked with changing as fast as your customers do, you should be here. 

Register now

"This event has my whole team really fired up!" 

Oracle CloudWorld Chicago 2014 Attendee 


Friday Nov 07, 2014

Will Campaigning Ever End? It Shouldn’t.

Now that the U.S. midterm elections have passed, you have to feel good about getting a break from all the ads regardless of your political affiliation. That is, unless you live in a state with a run-off.[Read More]

Wednesday Nov 05, 2014

Join Forbes and Oracle for CX Service Journey Mapping Workshops this December in a City Near You

Are you passionate about customer service? Do you fall asleep at night brainstorming ways to better engage customers, empower agents, and adapt quickly to market changes? Then we have just the event series for you!

Avoid the holiday shopping crowds and participate with Forbes and Oracle in a free half-day learning session that includes both a CX Service Journey Mapping Workshop and an insider preview of Forbes Insights' Survey of 300+ Customer Service Executives.

You will:

  • Hear live from Forbes analysts as they reveal detailed results of the Customer Service Executive Survey 
  • Discover where your company sits on the Customer Service Maturity Curve and what you can do to stay ahead
  • Learn how to deliver experiences that create value for your customers and help transform your business

Participants will receive a free copy of Forbes' Executive Survey Report when it is published.

Register now at a location near you:

December 2, 2014
New York, NY
Register here

December 4, 2014
Atlanta, GA
Register here

December 9, 2014
Chicago, IL
Register here

December 11, 2014
Denver, CO
Register here

December 11, 2014
Santa Clara, CA
Register here

For more information, please visit our website.

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