Friday Feb 22, 2013
Wednesday Jan 09, 2013
By Michael Hylton on Jan 09, 2013
January 17, 2013 at 10 a.m. PT / 1 p.m. ET
Are you providing your customers with the best possible browsing, shopping and search experiences across all your marketing and commerce websites? Successful organizations must deliver an engaging online experience that is personalized, interactive and consistent across all phases of the customer journey from research to selection to support and follow on purchases. This requires a new approach that connects and optimizes all customer touch points.
Attend this webcast to learn how you can enable a more engaging online customer experience by combining Oracle WebCenter Sites with Oracle ATG Commerce and Oracle Endeca. With Oracle WebCenter Sites you can:
- Unify the online customer experience by bringing together best-in-class web experience management, Commerce, and faceted search capabilities
- Encourage social interaction by incorporating ratings, comments, reviews and social sharing capabilities into your web presence
- More easily ingest content feeds from your suppliers and simplify the management of high volumes of detailed product information
Click here to register for this exciting webcast.
Sunday Jan 06, 2013
By Tuula Fai on Jan 06, 2013
When your customers have questions, do they get the correct answer quickly – the first time? Can they get the right answer from your website, your agent or a fellow customer?
Well-executed knowledge management can help you get the right information to the right people at the right time, across all channels – making agents more productive, delighting your customers, and keeping costs down.
Join us for a Free Webcast on Thurs., January 17 to discover how Knowledge Management can help you:
- Drive brand loyalty with a dramatically improved customer experience
- Increase productivity by empowering agents with up-to-date collective insights
- Lower service costs by reducing interaction times
- Provide consistent multichannel service by sharing information across the enterprise
Don’t miss this opportunity to discover how you can maximize productivity, increase customer satisfaction, and reduce costs. Click on ‘Register Now’ to secure your place.
Monday Dec 31, 2012
By Tuula Fai on Dec 31, 2012
Customers demand personalized service. With margins thinner than ever, how can you provide it in a cost-effective way? The answer is ‘Chat.’
Not chat as in people milling about the water cooler. But Live Chat, the newest customer service channel, whose use has doubled in the past few years and whose customer satisfaction score is the highest of all online channels.
Chat sessions enable customer service agents to provide real-time, personalized answers to several customers at once, increasing contact center responsiveness and efficiency while decreasing costs. Here are some results from Oracle RightNow Chat Cloud Service customers:
- Financial Services Leader Jackson Hewitt—Chat enables Jackson Hewitt to provide real-time support to both tax preparers and end customers, increasing their satisfaction while improving support efficiency with agents handling multiple chat sessions simultaneously. Chat, along with the knowledge base, has reduced calls by 40%, lowering Jackson Hewitt’s support costs.
- High Technology Innovator Xactware—Chat enables Xactware to handle higher support volume without added headcount, despite rapid customer growth. With 75% of inquiries coming through chat, including mobile chat, Xactware has generated significant savings while beating its service level KPIs by as much as 80%.
Using Oracle RightNow Chat Cloud Service, these companies have improved customer service and operational efficiency at the same time, paving the way for sustainable growth and profits.
Join us at an Oracle CloudWorld event near you to learn how Chat, and our other Cloud Customer Service and Support solutions, can help you deliver exceptional customer service experiences. To sign up, please visit our registration page.
Thursday Dec 13, 2012
By Tuula Fai on Dec 13, 2012
Tis the season to be jolly. If you’re a retailer, your level of jolliness depends on sales. So you watch trends like U.S. store traffic increasing 3.5% to 308 million on Black Friday but sales actually falling 1.8% to $11.2 billion.
Fortunately, by the end of November, retail sales were up 3.7% over the previous year, thanks to life recovering after Hurricane Sandy. And online sales topped $1 billion for the first time ever!
Who are the companies improving their sales online? They are big names like Walgreen’s Drugstore.com, Nordstrom’s HauteLook, and Intuit. More importantly, how are they doing it? They use cutting-edge business practices enabled by Oracle’s CX Cloud Service & Support solutions to:
Increase conversions rates and order sizes (Customer Acquisition)
Enhance customer satisfaction and loyalty (Customer Retention)
Reduce contact center costs and improve agent productivity (Operational Efficiency).
Acquisition + Retention + Operational Efficiency = Sustainable Growth and Profits. That’s the magic formula for retail customer service success. Don’t take our word for it. Look at the results of these Oracle customers:
- Walgreen’s Drugstore—30% sales conversion rate on chat sessions with 20% increase in shopping cart size
- Nordstrom’s HauteLook—40,000+ interactions per month—20% growth over last year— efficiently managed by 40 agents, with no increase in IT costs
- Intuit—50% increase in customer satisfaction and 70% decrease in cost per interaction
Using Oracle’s CX Cloud & Service solutions, these retailers deliver consistent, relevant, and personalized experiences across all touchpoints, including social, mobile, and web. Their ability to connect with customers anytime, anywhere—providing the right answer at the right time—helps them create a defensible advantage in the marketplace.
Want to learn more? Please visit http://www.oracle.com/goto/cloudlaunchpad for free resources on delivering exceptional customer service in the Cloud. Also, watch our YouTube channel to learn more about seamless multichannel retail and Winston Furnishings’ exceptional customer experience.
Thursday Dec 06, 2012
By Samantha.Y. Ma on Dec 06, 2012
By Allison Kutz, Lindsay Richardson, and Jennifer Rossbach, Sales ConsultantsLess than three years ago, Apple introduced a new concept to the world: The Tablet. It’s hard to believe that in only 32 months, the iPad induced an entire new way to do business. Because of their mobility and ease-of-use, tablets have grown in popularity to keep up with the increasing “on the go” lifestyle, and their popularity isn’t expected to decrease any time soon. In fact, global tablet sales are expected to increase drastically within the next five years, from 56 million tablets to 375 million by 2016.
Tablets have been utilized for every function imaginable in today’s world. With over 730,000 active applications available for the iPad, these tablets are educational devices, portable book collections, gateways into social media, entertainment for children when Mom and Dad need a minute on their own, and so much more. It’s no wonder that 74% of those who own a tablet use it daily, 60% use it several times a day, and an average of 13.9 hours per week are spent tapping away.
Tablets have become a critical part of a user’s personal life; but why stop there? Businesses today are taking major strides in implementing these devices, with the hopes of benefiting from efficiency and productivity gains. Limo and taxi drivers use tablets as payment devices instead of traditional cash transactions. Retail outlets use tablets to find the exact merchandise customers are looking for. Professors use tablets to teach their classes, and business professionals demonstrate solutions and review reports from tablets.
Since an overwhelming majority of tablet users have started to use their personal iPads, PlayBooks, Galaxys, etc. in the workforce, organizations have had to make a change. In many cases, companies are willing to make that change. In fact, 79% of companies are making new investments in mobility this year. Gartner reported that 90% of organizations are expected to support corporate applications on personal devices by 2014.
It’s not just companies that are changing. Business professionals have become accustomed to tablets making their personal lives easier, and want that same effect in the workplace. Professionals no longer want to waste time manually entering data in their computer, or worse yet in a notebook, especially when the data has to be later transcribed to an online system.
The response: the Bring Your Own Device phenomenon. According to Gartner, BYOD is “an alternative strategy allowing employees, business partners and other users to utilize a personally selected and purchased client device to execute enterprise applications and access data.” Employees whose companies embrace this trend are more efficient because they get to use devices they are already accustomed to.
Tablets change the game when it comes to how sales professionals perform their jobs. Sales reps can easily store and access customer information and analytics using tablet applications, such as Oracle Fusion Tap. This method is much more enticing for sales reps than spending time logging interactions on their (what seem to be outdated) computers. Forrester & IDC reported that on average sales reps spend 65% of their time on activities other than selling, so having a tablet application to use on the go is extremely powerful. In February, Information Week released a list of “9 Powerful Business Uses for Tablet Computers,” ranging from “enhancing the customer experience” to “improving data accuracy” to “eco-friendly motivations”. Tablets compliment the lifestyle of professionals who strive to be effective and efficient, both in the office and on the road.
Three Things Businesses Need to do to Embrace BYOD
- Make customer-facing websites tablet-friendly for consistent user experiences
- Develop tablet applications to continue to enhance the customer experience
- Embrace and use the technology that comes with tablets
Almost 55 million people in the U.S. own tablets because they are convenient, easy, and powerful. These are qualities that companies strive to achieve with any piece of technology. The inherent power of the devices coupled with the growing number of business applications ensures that tablets will transform the way that companies and employees perform.
Wednesday Dec 05, 2012
Friday Oct 05, 2012
By Michael Hylton on Oct 05, 2012
For those who attended today’s Oracle Customer Experience Summit keynote you heard from Brian Curran talk about the strategies and best practices to implement customer experience (CX) in your organization. He spoke about how this evolving journey begins by understanding six steps to transform your business and put your customers front and center. Here are those key six steps:
- What are the strategic business objectives in your company?
- What are your operational objectives and KPIs necessary to measure a CX project? Build an income statement and create “what if” scenarios and see how changes impact your business’ bottom line. Explore what keeps you from getting to your own goals for your business.
- Define the business objectives and opportunities you want to meet?
- Understand the trends and accelerators in the market? What factors are going on in the market affect that impact your business? Social? Mobile? Cloud? Just to name a few. Many of these trends may signal a change in the way people think about your business.
- What approach will you take to solve these issues? Understand who your customer is. How do you need to adapt your business to build relevant, personalized customer experiences?
- What technologies can you implement to address CX? Does technology help you solve your problem?
A great way to begin your customer experience journey is a concept called journey mapping, one of the most powerful and deceptively simple tools for unlocking CX innovation at your organization. Here is where you can learn more about how you can bring this concept into your business to drive great customer experiences.
Monday Oct 01, 2012
By Tuula Fai on Oct 01, 2012
Mark Hurd, President of Oracle, energized a packed audience this Monday morning at OpenWorld with his keynote outlining Oracle’s four-pillar strategy:
- Be the leader at every level of the technology stack—applications, middleware, database, operating system, virtual machine, servers, and storage
- Vertically integrate these levels into differentiated solutions
- Offer Fusion, the next generation of applications, which are modular and can run in the cloud, on-premise, or both (hybrid)
- Deliver this technology portfolio through industry lenses to help Oracle customers solve their problems while innovating and becoming more efficient.
Hurd’s message resonated throughout Monday’s Customer Experience (CX) sessions as we learned about Oracle’s investment in integrating its best-of-breed CX solutions to deliver an end-to-end suite that addresses every part of the customer lifecycle. For example, in the area of customer service, Oracle is developing enhancements to help contact center agents:
- Better understand customer needs through social listening tools that are integrated with knowledge management
- Empower themselves with internal collaboration and mobility tools
- Adapt to customer needs by engaging them through chat during a service or commerce interaction so they can deliver a great customer experience while transforming from a cost- into a profit center.
Tuesday Jul 10, 2012
By Michael Seback on Jul 10, 2012
Imagine, what would a totally new customer experience look like in Communications?
Could a customer research comments from social networks, buy online and be geo directed to a nearby store to pick up the device? Could the customer be contacted proactively that he is approaching a data threshold for a smart phone and be offered value added options to manage usage? Could the customer upgrade video features interactively and leverage loyalty points for payment? Watch this short Communications Customer Experience story to see how these these challenges are met and exceeded.
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