By Christine Friscic-Oracle on Sep 22, 2015
By Christine Randle, Analyst Relations, Oracle Service Cloud
Last week Gartner held its annual Gartner Customer 360 Summit in San Diego. The event is well-worth attending and this year was no exception. The theme: “Delivering Great Customer Experiences at the Speed of Digital Business” had an agenda packed with both strategic and tactical content from leading analysts like Michael Maoz, Olive Huang and Jim Davies (just to name a few) to help attendees build powerful Customer Experience (CX) programs.
Oracle was onsite, and we were thrilled to have two of our marquee customers presenting at the event. BeachBody’s Louis Ross was on hand to share details about how the company has designed an agile customer-centric strategy for its over 16 million customers and 200,000 coaches that delivers seamless and personalized experiences.
And not only did LinkedIn’s Andy Yasutake present at the event, but he and his team of masterful customer operations professionals won a Gartner and 1to1 Media Customer Excellence Award for Innovation in Service!
Now, we’ve all heard of LinkedIn (unless you live under a rock), but what you may not know about is the company’s ‘Members First’ initiative (Hint: this is why they won the Gartner and 1to1 award). This program was developed by some seriously smart people at LinkedIn who are dedicated to delivering stellar member experiences to folks just like you! I mean, you’re a LinkedIn member, right?
So what is ‘Members First’? LinkedIn developed this program after recognizing the need to put more focus on its member community. So the company partnered with Oracle Service Cloud to develop a program built on the well-established trinity of people, process, and technology. The goal: To boost member engagement and satisfaction across the globe.
The LinkedIn support team had been servicing members using reactive, manual processes, resulting in siloed data that was difficult to analyze and act on. As member growth exploded, Andy and his team realized that this approach was no longer sustainable and sprang into action, standing up its Global Customer Operations (GCO) team and developing four pillars for success: Prevention, deflection, efficiency, and adding value. Importantly, the program established a means for LinkedIn to actively listen to members’ direct and indirect feedback, identifying key trends and service gaps. This proactive approach allows the team to hone in on the most pressing issues both quickly and precisely.
And it’s working! With an 85% decrease in average initial response times and a 68% decrease in average resolution times, LinkedIn has achieved an impressive 23% increase in its CSAT scores, up from 6.6 to 8.1. Not too shabby!
Congratulations LinkedIn! This is a shining example of what happens when an organization lives and breathes customer experience. For a more in-depth look at this award winning ‘Members First’ initiative, check out LinkedIn’s presentation from Gartner Customer 360. It’s chock full of real-world advice that you can leverage in your own organization. Need more? For added detail on exactly why LinkedIn is a leader in customer excellence, read the 1to1 Media article about the program. Then tell us how you plan to disrupt and deliver your own stellar customer or member experiences!