2013 B2B Commerce Survey – Insight Into Key Trends Include Customer Experience, Mobile and Online Growth
By Jeri Kelley - Commerce Product Strategy-Oracle on Apr 18, 2013
For this particular report, Oracle surveyed almost 100 B2B commerce professionals across North America, Latin America, Europe and Asia Pacific. We found some interesting parallels for both B2B and B2C this year and their similar goals for 2013.
Like B2C, many B2B organizations have established an online channel and the focus in 2013 will be how to grow this channel to maximize revenue, especially with an increasing focus customer experience (CX). Both are pursuing how to best achieve CX with key success metrics, and keeping a close eye on customer acquisition and retention. 62% of B2B respondents have a CX program in place and 57% said that customer acquisition is a top success metric.[Read More]