Wednesday Jan 04, 2012

Aberdeen White Paper: How Top High Tech Companies Grow Channel Revenue and ROMI

Coming soon, see the results of recent Aberdeen research on best practices in sales and marketing effectiveness. Discover how top performing high tech companies manage and use enterprise customer data, measure marketing spend effectiveness, and support internal and channel sales throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers.

We'll post the new white paper on this blog in the near future. Meanwhile, watch the replay of this informative webcast featuring the survey findings and thought leadership of

  • Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
  • David Lasher, Global Business Services Partner, IBM
  • Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle

Monday Nov 14, 2011

11/15 Webinar: How Top High Tech Companies Grow Channel Revenue and ROMI

See the results of recent Aberdeen research on best practices in sales and marketing effectiveness. Discover how top performing high tech companies manage and use enterprise customer data, measure marketing spend effectiveness, and support internal and channel sales throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers.

Our speakers will be:

  • Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
  • David Lasher, Global Business Services Partner, IBM
  • Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle

Reserve your place now! This global webinar is on Tuesday, November 15, 10-11 am PST / 1-2 pm EST / 6-7 GMT / 7-8 CET

Thursday Nov 10, 2011

How Do Top Performing High Tech Companies Measure Online Marketing Success?

You might expect a focus on Net Promoter scores, open rates, and click metrics. The real answers from top performers may surprise you.

I've been working for a few months with Aberdeen Group and colleagues from IBM and Oracle to survey high technology firms worldwide on best practices in marketing and channel sales effectiveness.  Now, we will share the results of our original customer research in a new white paper and webcast.

Register today to learn how leading High Tech companies are increasing their Return on Marketing Investment (ROMI) and growing channel sales revenue. Discover how top performing high tech companies manage and use customer data, measure marketing spend effectiveness, and support internal and channel sales. Learn how best in class high tech companies use enterprise data throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers.

Our speakers will be:

  • Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
  • David Lasher, Global Business Services Partner, IBM
  • Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle

Reserve your place now! This global webinar is on Tuesday, November 15, 10-11 am PST / 1-2 pm EST / 6-7 GMT / 7-8 CET

Tuesday Nov 08, 2011

11/15 Webinar: Learn how Leading High Tech Companies use CRM to Grow Channel Revenue and ROMI

Learn how leading High Tech companies are growing channel sales and increasing Return on Marketing Investment (ROMI). See the results of recent Aberdeen research discussing best practices in sales and marketing effectiveness. Discover how top performing high tech companies manage and use customer data, measure marketing spend effectiveness, and support internal and channel sales. Learn how best in class high tech companies use enterprise data throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers.

Our speakers will be:

  • Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group
  • David Lasher, Global Business Services Partner, IBM
  • Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle

Reserve your place now! This global webinar is on Tuesday, November 15, 10-11 am PST / 1-2 pm EST.

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