By Divya Malik on Apr 28, 2011
Do you remember Dave Carroll's song "United Breaks Guitars" and all the bad publicity it gave United Airlines, but it did make Dave Carroll a celebrity.
Everyone knows how powerful social media channels are today,and their influence on the buying behavior of today's customer. This makes it more critical than ever to monitor and respond to those conversations that are going on, around your products, on the social web.. A few bad tweets, or negative Facebook posts will quickly make you lose those customers and prospects.
For our Oracle customers, we have a new integration with Buzzient. Buzzient harvests, stores and analyzes social media posts about your company and competitors from sources such as Twitter, Facebook, YouTube, MySpace, blogs, discussion boards, Newsgroups and Amazon reviews. Buzzient integrates social media data into Oracle CRM On Demand, Siebel, PeopleSoft Enterprise, JD Edwards EnterpriseOne and other Oracle Applications.
- Provides a new channel for Social Media through a third party listening platform
- Enables Social Media posts to be brought into CRM
- Allows CRM users to interact with Social Media and finally
- Extend the customer profile in CRM to include Social Media information
See this in action: