Thursday Aug 27, 2015

Bigger Than Ever - Oracle’s Commerce Solutions at OpenWorld 2015

There are a lot of great reasons for Oracle Commerce customers to attend OpenWorld at the end of October including in-depth product updates, many customer success stories, hands-on labs, and networking events.  Attendees will walk away with a better understanding of how Oracle’s commerce solutions can help them stay competitive in today’s rapidly changing commerce market. 

What’s New and Different?

Meet Oracle Commerce CloudThe Newest Addition to Oracle’s CX Applications Portfolio – See demos, learn about the roadmap, and hear directly from our first customers leveraging this new product

Hands-on Labs – Attendees will see how they can quickly stand up an online storefront with Oracle Commerce Cloud

Interactive Customer Showcases in the CX Commerce Demo Zone featuring Oracle Commerce and Commerce Cloud Customers

All sessions and the demo zone for commerce will be located on 2nd floor of Moscone West in San Francisco.

Conference Sessions

Commerce attendees can explore best practices and share knowledge with over 20 commerce focused sessions including:

  • Roadmap and release updates
  • An in-depth look at Oracle Commerce Cloud
  • Thought-leadership sessions featuring Oracle Strategy Experts
  • Customer Panels featuring both Oracle Commerce and Commerce Cloud Customers
  • Experience Manager and Business Control Center Best Practice Sessions
  • Customer and Partner Case Studies
  • Take part in more than just commerce-focused sessions and explore all that CX Central @ OpenWorld has to offer
[Read More]

Thursday Aug 06, 2015

The Dos and Don’ts of Visual Commerce – It’s all about balance.

After my last post on what visual commerce actually means, I decided to start a list of some do’s and don’ts when working with visual content on commerce sites. With global B2C ecommerce sales expected to reach $1.7 trillion in 2015 the stakes are high for companies to out-pace their competition. Visual commerce is one area that companies are betting on to help get them to the front of the pack. I plan to keep updating this list but here is a start – feel free to add to the discussion in the comments!

Do:

Mix social + product content

Mixing in imagery and reviews from social media sites can help consumers see your product(s) in a different light, but don’t rely solely on social content. Consumers still want to see your product up close through product imagery and need to know the specifics that only you can provide – what colors/sizes are available? What are the dimensions? Etc. Mixing these types of content on your site will allow consumers to discover everything they need to know all in one spot.

Use video and interactive content when possible

Beyond imagery, consumers want to see products in action. In fact, according to TV Page, brands are seeing a 79% increase in conversion rates after [consumers] watch a video. And, while videos are able to help your customers visualize how your product works or how it will look – remember to make conversions easy by embedding links directly to your product so consumers can purchase. At the very least, lead them to your home page or a category page if you are worried about managing inventory or having to frequently update your videos.

[Read More]

Thursday Feb 06, 2014

Now Available! Oracle Commerce Version 11 -- What's New?

It’s here! Oracle Commerce Version 11

Oracle Commerce Version 11 is an exciting release because we’ve taken what’s possible in customer experience and business tooling to the next level. Our customers are already delivering the most innovative omni-channel experiences today, but V11 enables them to push the boundaries of their omni-channel commerce vision and keep up with changing consumer and market demands like never before.

From the end-shopper’s perspective, V11 is all about delivering relevant, persistent commerce experiences wherever they are. From an internal operations perspective, V11 makes creating and scaling these experiences simpler. 

We’ve made strategic headway toward unifying commerce, content and experience, so that our customers can deliver great experiences regardless of whether shoppers are looking to buy, explore a brand, or discover products. We’ve made it simpler and faster for our customers to get live. And our flexible and battle-tested platform puts even more control in the hands of business teams and supports continuing innovation.

The Oracle Commerce V11 release continues four major themes, which are in direct response to challenges our customers have shared with us:

·       Synching Commerce, Content & Experience
·       Simplified Business Tools
·       Greater support for Omni-channel Commerce
·       Integrations

[Read More]

Tuesday Nov 26, 2013

What's The (Commerce) World Coming To? Think Global!

Is Commerce growth just a U.S. phenomenon?  Not by a long shot. Online commerce is growing in Europe, Asia, and Latin America.

According to eMarketer, European online sales in key markets—Sweden, the Netherlands, Italy, Spain, France, Germany and the UK—will grow an average of 12% annually between 2012 and 2017, to reach €170 billion ($217B) by 2017. In the United Kingdom, e-commerce will increase approximately 11.5% in 2013, to 87B pounds ($138.0B) from 78B pounds ($123.7B), from a study by Capgemini and U.K. e-retail association Interactive Media in Retail Group.

Over in Latin America, B2C ecommerce is still in its infancy, with sales reaching only $36.8B this year. However, online shopping is showing signs of accelerating growth. More than half of Latin America’s e-commerce sales come from online buyers in Brazil, Latin America’s largest economy, and it is expected that Brazil will continue to record double-digit increases through 2014, according to eMarketer.

B2C ecommerce sales in Asia-Pacific will grow more than 30% in 2013 vs 12.2% in North America, from eMarketer. Analysys International estimates that e-commerce sales in China are due to more than triple during the coming three years. As well, India’s B2C e-commerce market is likely to double in size to more than $3B within three years, and could grow to reach $15B by 2017, based on Matrix Partners India research.

So, what are you to do? First, ensure that your e-commerce platform allows you to maintain and manage multiple sites. Consider using multisite capabilities to support your different geographies and various brand sites, all while sharing assets between them. Create one product catalog but enable people in certain geographies or countries to only see their appropriate product catalog content.

Secondly, make sure your commerce platform can handle multiple currencies and languages. And that includes site promotions and navigation. Look for a commerce solution that places that control with the business user so that can quickly respond to geo-specific shifts and local competitors.

Hopefully that post gives you food for thought that commerce is bigger than your local market and even continent. And gives you pause to think that you have to think global in all of your commerce activities.

Thursday Apr 18, 2013

2013 B2C Commerce Survey Reveals Customer Experience, Metrics and Social as Key Trends

E-commerce continues to grow, with 1 in every 10 discretionary dollars spent online, according to comScore. Because of this rapid growth, Oracle conducted our B2C Commerce Trends survey for the third year in a row.

For this particular report, Oracle surveyed nearly 200 B2C commerce professionals across North America, Latin America, Europe and Asia Pacific. We found some interesting parallels for both B2B and B2C this year and their similar goals for 2013.

According to the research, many retailers have their foundation in place but are now looking to truly optimize the customer experience (CX) and tying all of their touchpoints. The report finds these key themes, challenges and investment activities for B2C retailers in 2013:

  • CX is Key to Driving Future Investments: Customer-facing solutions, including commerce platforms and digital customer experiences, are expected investments in 2013. While many B2C companies stated they are currently in the process of executing on their CX strategy, 26% still plan on implementing a CX strategy within their company.
  • Connecting the Dots Isn’t Complete: There is still much to be done by retailers to connect touchpoints and ensure customers have a consistent buying experience. Only 8% of survey respondents cited the customer transition between touchpoints as “excellent” while 59% said customers’ ability to transition between touchpoints as “fair” to “poor.”
  • Know Your Metrics: Executives are focused on key metrics that matter, and measurable metrics are key to tracking success, primarily focused on measuring revenue growth. 65% of companies said that they focus on measuring Web site traffic, 64% on overall revenue, followed by mobile (51%) and social traffic (46%).
  • Social is Evolving: Many retailers have started implementing, but to do truly well in this channel, companies need to define their metrics to gauge success before starting on social channels. Social initiatives cited by respondents include Facebook (45%), Pinterest/Instagram (30%) and YouTube (29%).

Click here to download highlights from the report.

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