By Christine Bardwell | Commerce Product Strategy -Oracle on Sep 14, 2015
Has anyone else noticed that the peer-to-peer commerce space is really taking off?
Also known as P2P, ‘the sharing economy’, ‘the collaborative economy’, and probably many other terms I’ve not yet come across, peer-to-peer commerce is where individuals are directly connected to each other to trade goods or services.
Ok, so the concept is not new. People have been trading and bartering for centuries. Even online, peer-to-peer is not a new concept. Napster pioneered P2P file sharing in the late 90s, and eBay is now in its twentieth year.
Still, it’s only in recent years that P2P has been really disrupting traditional commercial business models.
Two of the more familiar P2P businesses - Airbnb, a website for people to list and rent out their accommodation; and Uber an app that connects people with taxis, private car drivers and rideshares, have both faced controversy and lawsuits, mainly because competitors are uncomfortable with P2P becoming the new normal.
But the P2P commercial model is gradually becoming the new normal. Some of the more established companies are seeing huge growth. Airbnb for example, has more than 15 million users worldwide, while Uber is available in more than 300 cities. Plus, the start-up space is scattered with hundreds of new collaborative economy businesses.
Here’s a quick overview of some of the P2P companies on my EMEA watch list:[Read More]