By Katrina Gosek, Director | Commerce Product Strategy -Oracle on Jun 15, 2015
I distinctly remember the evening I learned about Uber from a work colleague in 2012. It was a moment that forever changed my level of work-travel-stress forever – it seared into my memory.
We finished dinner at a restaurant just outside of Philadelphia – a location just exterior enough to the city that it would be a pain to call and then wait for a taxi. Probably a wait of “only” 20 mins – but just long enough to become irritating when you desperately just need some shuteye before the next long day.
So if you can travel back in time to the olden days of 2012 – still a moment in time before we did everything (well, everything mundane at least) on your mobiles – Uber seemed truly magical. My colleague pulled up her phone, showed me the little ant-like cars nearby, ordered one – and we were at the hotel in less than 10 mins … exiting the car without worrying about having enough cash, giving directions to the lost driver, or tipping. We pulled up to the lobby. Jumped out. Done. Done!
Problem solved. New loyal customer gained.
In the 3 short years since that evening, terms like “just Uber it”, “it’s an Uber-like” business – have entered the daily lexicon. And not just for companies like Uber – Airbnb, Amazon Prime, Instacart, Warby Parker are all changing the way companies sell online forever.
More importantly – for us consumers -- the most innovative ecommerce startups are revolutionizing the mundane parts of our day-to-day lives. Saving us precious time! Making things easier for us – so we can use those collective saved minutes to become more interesting, read more books, travel the world, have more mind-space. At least that is what I’m using my extra time for … ;)
Just take a look at the list of top ecommerce startups for 2014-2015. They are all applying innovation to industries / services where shopping experiences haven’t changed in decades.
They are all about creating an “x” experience that looks nothing like the “x” experience of the olden days – a disruptive re-imagining consumer experiences in established industries.[Read More]