Thursday Jan 09, 2014
Tuesday Jan 07, 2014
By KristineVallila on Jan 07, 2014
Wednesday Aug 28, 2013
By Michael Hylton on Aug 28, 2013
Mobile phones have become almost ubiquitous in our daily lives. More and more people are relying on their smartphones to stay connected with their family, friends, co-workers, and the world around them. Armed with smartphones and tablets, consumers have access to much more product information and can compare, recommend, and share information from anywhere, at any time.
According to Internet Retailer, in the second quarter of 2013 U.S. mobile commerce grew faster than U.S. e-commerce sales via desktop/laptop computers. M-commerce represented 9% of all online commerce in the quarter, comScore says, with mobile shoppers buying more than $700 million worth of apparel and accessories in Q2.
A new report from Juniper Research expects mobile commerce transactions conducted through handsets and tablets will exceed US$3.2trn by 2017, rising from US$1.5trn this year. Research firm eMarketer reports that this year, 62.5 percent of all mobile commerce will come from tablets, despite the fact that they have a lower penetration rate than smartphones. However, lack of mobile site optimization remains a concern. Overseas in Europe, according to the latest statistics that have been released on the IMRG Capgemini e-Retail Sales Index, last month, the sales over mobile commerce in the United Kingdom managed to grow by a phenomenal 129 percent when compared to the figures from the same time in 2012.
Smartphones enable customers anywhere to quickly research and evaluate products prior to purchase. 4G connectivity enables consumers to have faster access to mobile Web sites and apps. Tablets provide more real estate for customers and business buyers to view product information in order to make their buying selection. In June 2013, 91% of tablet users and 90% of smartphones users accessed a mobile e-commerce Web properties, according to comScore.
So companies need technology tools to help them understand the mobile universe and its impact on their businesses. Mobile commerce started in the retail industry and is permeating into other industries as consumer get more comfortable purchasing via their smartphone and consumers migrate from pure research to buying products and services on their phones.
An Oracle study found that only 37% of respondents indicating that their company has mobile commerce in place. You need to continually think about how your customers are engaging with you and your brand via smartphones and tablets, and build mobile into your company’s overall commerce strategy. Click here to learn more about Oracle Commerce.
Wednesday Aug 14, 2013
By KristineVallila on Aug 14, 2013
China is booming - and merchants are using social media, multi-media and web sites in innovative ways to reach the growing potential consumer base. All signs point to a market moving towards differentiation.
Our commerce sessions during Oracle Open World in Shanghai were
chock-full. The experience was surreal with what looked like a DJ box
at the at the back of the room containing two humans, translating
simultaneously to audience-members wearing headsets. My only tip if you
ever find yourself presenting in this situation is to avoid jokes – the
timing is all off.
But I digress. My greatest curiosity while interacting with the audience was – what are their end customers seeking today?
I found that the Chinese consumer wants to be transfixed and beguiled, all while in transit. They seem to be the ultimate mobile users.
I was personally frustrated in Shanghai by being unable to post my beautiful and ‘bizarre-to-me’ meals on Facebook, leading me to understand why every one of the social media channels familiar to me in North America and Europe have a Chinese-specific counterpart. Facebook, YouTube, Twitter, Foursquare, Vimeo, Blogger, Blogspot, Hulu and Skype are all blocked in China. This is leading to a China-specific tech boom as the local Chinese versions grow and prosper.
Youku – Chinese Youtube - I should have been spending some of that down time visiting Youku, the Chinese version of Youtube. Youku has started innovative methods of product placement in original videos. Because of the relatively low number of home-owned recording devices and subsequent low volume of user-created content, much of the content on Youku is produced by brands.
Monday Jul 01, 2013
What’s New for Oracle Commerce? Executive QA with John Andrews, VP Product Management, Oracle Commerce
By Katrina Gosek, Director | Commerce Product Strategy-Oracle on Jul 01, 2013
Oracle Commerce was for the fifth time positioned as a leader by Gartner in the Magic Quadrant for E-Commerce. This inspired me to sit down with Oracle Commerce VP of Product Management, John Andrews to get his perspective on what continues to make Oracle a leader in the industry and what’s new for Oracle Commerce in 2013.
Q: Why do you believe Oracle Commerce continues to be a leader in the industry?
John: Oracle has a great acquisition strategy – it brings best-of-breed technologies into the product fold and then continues to grow and innovate them. This is particularly true with products unified into the Oracle Commerce brand. Oracle acquired ATG in late 2010 – and then Endeca in late 2011. This means that under the hood of Oracle Commerce you have market-leading technologies for cross-channel commerce and customer experience, both designed and developed in direct response to the unique challenges online businesses face. And we continue to innovate on capabilities core to what our customers need to be successful – contextual and personalized experience delivery, merchant-inspired tools, and architecture for performance and scalability.[Read More]
Tuesday Apr 16, 2013
Oracle Commerce Hosts 5th Annual EMEA Partner Conference, Awarding Top Partners in Business, Innovation and Customer Experience
By Jeri Kelley on Apr 16, 2013
The Oracle Commerce team is spending the week in Lisbon bringing together EMEA partners and commerce leaders to share best practices and real-world commerce experiences. "Our partners deliver highly functional omni-channel customer experience platforms for the leading b2c and b2b businesses throughout the world, so they are vital to our customers’ success" says Frank Lord, Vice President, EMEA, Oracle Commerce. "This meeting of our partners allows us to bring them together to interact with our product development team, customers, and even each other to ensure that they are best positioned to make our customers successful."
This EMEA Partner Conference, which is being held April 14th-17th at the Four Seasons in Lisbon, is dedicated to
exploring insights from technology and system integration Partners
delivering solutions to B2C and B2B companies in EMEA. Commerce leaders
including Deutsche Telekom, Deli XL, Sonepar Netherlands will discuss
the latest trends and share views about how to maximize the
effectiveness of commerce channels:
- “The journey to e-Commerce for many companies can be a complex one,” says Rene van Gelderen, Director IT and Program Management, Deli XL. “Mindcurv has been a strategic partner for Deli XL along this journey and made it a smooth one. Thanks to this partnership, Deli XL has the technical and strategic foundation to enter a new e-Commerce era with unparalleled capabilities in our market.”
Wednesday Jan 30, 2013
By Jeri Kelley on Jan 30, 2013
Part II of our interview on personalization and commerce with John Andrews VP of Product Management, Oracle Commerce.Q. In Part I of your post you talked about having to have a good handle on your product and customer data to achieve personalization. What if you are dealing with a new customer or have little profile data? How do you personalize the experience?
If yours is like most commerce organizations, you don’t have complete (or any) data of the vast majority of shoppers. New customers are the lifeblood of online storefronts, but building out profiles for every one can prove to be a near impossible task. The good news is that in addition to commerce platforms that can automatically collect this data, there are new ways to round out your customer information beyond how they interact with your site. Social data is a great way to take personalization to the next level and Facebook is the easiest – but certainly not the only place - to start. Facebook has loads of free, accessible information on their users like their demographics, even brands they like and their comments on products. Enrich product information and merchandising efforts by capturing Likes and user comments from the Social Graph. If appropriate for your business, get customers to log in with their Facebook account to leverage information to round-out user profiles and segments housed in your commerce platform.
While segments and personas help simplify the definition and delivery of tailored experiences, the reality is that no two members of the same segment have identical needs. This is why having scalable technology in place to deliver dynamic experiences that adapt to every visitor - anonymous or loyalist – is critical. With a solid base of customer profile information, segment information, and rich, well-attributed product information, the next step is having the right technology in place to put this data and content in to action.
Monday Jan 28, 2013
By Jeri Kelley on Jan 28, 2013
We have a great line-up of speakers that will discuss the latest trends and share views about how to maximize the effectiveness of commerce channels, including how to incorporate the latest B2C tactics to drive enhanced online B2B customer experiences.
Confirmed speakers include:
• Carolina Biological Supply Company: David Lyle, CIO and Chad Petersen, Director eCommerce
• Grainger: Sophia Drivalas, Senior Director, Online Merchandising
• Viking Range Corporation: Tim Tyler, Manager, Viking Digital
Find out more about the summit
Register for the summit
Friday Jan 11, 2013
By Jeri Kelley on Jan 11, 2013
We sat down with John Andrews, VP of Product Management, Oracle
Commerce to discuss his views on one of the most talked about topics in
the world of commerce, personalization.
Q. The term personalization is used a lot in commerce but what does “personalization” really mean?
Why? First, it helps to understand what “personalization” really means – through the years of missed definitions and interpretations. In the simplest terms, personalization means delivering the most targeted content (like products, videos, reviews, or promotions) to the right customer at every point in their journey, based on their unique needs and preferences. To achieve this, it means knowing as much as possible about every customer and having the right technology under the covers to deliver. Personalization is not just about a single system delivering a piece of content to a user, it’s about capturing the right data, analyzing it, and having the algorithms and delivery engine in place to power dynamic experiences to all, across their paths. That’s why it’s tough to pull off.[Read More]
Wednesday Jan 09, 2013
By Michael Hylton on Jan 09, 2013
January 17, 2013 at 10 a.m. PT / 1 p.m. ET
Are you providing your customers with the best possible browsing, shopping and search experiences across all your marketing and commerce websites? Successful organizations must deliver an engaging online experience that is personalized, interactive and consistent across all phases of the customer journey from research to selection to support and follow on purchases. This requires a new approach that connects and optimizes all customer touch points.
Attend this webcast to learn how you can enable a more engaging online customer experience by combining Oracle WebCenter Sites with Oracle ATG Commerce and Oracle Endeca. With Oracle WebCenter Sites you can:
- Unify the online customer experience by bringing together best-in-class web experience management, Commerce, and faceted search capabilities
- Encourage social interaction by incorporating ratings, comments, reviews and social sharing capabilities into your web presence
- More easily ingest content feeds from your suppliers and simplify the management of high volumes of detailed product information
Click here to register for this exciting webcast.
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