By user707455 on Apr 18, 2011
"The hyper kinetic pace of the buyers' lives, coupled with significant shifts in the buying process makes imperative greater alignment of sales and marketing with each other and with their buyer's goals, needs and wants." - Internet.com
It makes perfect sense. Sales and marketing working together, creating a holistic view of their customers to create effective campaigns, build stronger pipeline and close more business. However, the main obstacle is disparate sales and marketing systems.
Read "Improving Sales and Marketing Alignment to Generate Better Business Results", a white paper by Internet.com, and discover how Oracle CRM On Demand can help your organization to enhance sales and marketing effectiveness.