Today's entry is written by Chris Warner, Director, Product Strategy at Oracle.
By now you’ve undoubtedly seen the
blogs and announcements about Oracle OpenWorld. And perhaps you’ve also seen the news about OpenWorld’s newest sister
event: Oracle Customer Experience (CX) Summit @ OpenWorld. Oracle CX Summit was created to be the most
meaningful CX event, to be truly unique, to serve as the place to discover what it takes and what it really means to put
the customer at the center of your business success. One long-time Oracle
customer, when told about the Oracle CX Summit, put it this way: ‘This makes me
rethink how I think about Oracle and Customer Experience’. Listen to what she heard and you be the
believe Customer Experience (‘CX’) is a movement, not just the latest ‘IT’ tech
trend. CX isn’t something you can simply
‘install’. CX is one of the most strategic
initiatives an organization can undertake. Customer Experience is about connecting
with an organization’s most important asset, the customer, and the critical
role that connection has to an organization’s success. And
there’s never been a bigger gathering of the smartest CX minds, most successful
CX companies, and innovative CX examples than Oracle CX Summit.
Take Subaru, for example. The company fully embraced the CX opportunity
and their CX leadership will be on stage at the Oracle CX Summit to share their
CX journey. They radically changed the
way they interact with their customers, empower their employees, and
differentiate their brand. And this is a
story with a phenomenal happy ending: in a stagnant market and shrinking
economy, they GREW their business and outpaced their competition.
At Oracle CX Summit, you will be surrounded by dozens
of CX leaders, visionaries and innovators like Subaru. This three-day event
brings together the largest collection of thought leaders and practitioners in
Customer Experience ever. Notable presenters
- Seth Godin - World-renowned blogger
and one ‘the World’s Top 21 Speakers’, author of 14 best-selling books like “Permission Marketing”, and founder of
dozens of startups such as Squidoo.com (ranked one of the top 125 sites in the
- Kerry Bodine - VP Principal
Analyst at Forrester for Customer Experience, author of the just-published book
“Outside In - The Power of Putting Customers at the Center of Your Business”,
and renowned author of “The Customer Experience Ecosystem”.
- Co-founder and Chair of the Customer Experience Professionals Association,
revered blogger of “Customer Experience Matters”, former VP Principal Analyst
at Forrester for Customer Experience, Founder
and Managing Partner of The Temkin
Group, a leading Customer Experience research and consulting firm.
- George Kembel - Executive
Director and Co-founder of the Stanford Design School, an established,
recognized thought leader in design thinking and innovation, and a Silicon
Valley based-CEO, venture capitalist and educator.
- Gene Alvarez - VP Research
Analyst at Gartner and a recognized authority in the Retail and Consumer Goods
industry. Gene has been published, featured and referenced in a variety of
trade publications for Customer Experience insights.
- Senior Executives from innovative Customer
Experience brands and agencies like AT&T, Intuit, Southwest Airlines,
Marriott, Quiksilver, and Sapient.
But the CX Summit includes much, much more. There are over 30+
role-driven sessions and rountables as well as one-of-a-kind events including:
- The Customer Experience Innovation Tent
featuring hands-on demonstrations of bleeding-edge customer experiences
like the Share Happy
Ice Cream Machine
- A hands-on Customer Journey Mapping Workshop that
lets you learn design thinking techniques for innovating differentiated
experiences that drive cross-functional alignment
- Access to the Oracle OpenWorld Exhibition Halls and
well as a week-long Live Music
Festival and the Oracle
Appreciation Event featuring Pearl Jam and Kings of Leon
Oracle, we are quite proud of our award-winning suite of CX products, a
suite of solutions that can help an organization greatly accelerate their CX
journey. But Oracle CX Summit isn’t
about products. It’s about how an
organization can succeed in its CX initiative. There’s never been a bigger gathering of the smartest CX minds, most
successful CX companies, and innovative CX examples than Oracle CX Summit. Come join the Customer Experience Revolution. Register for Oracle CX Summit @ OpenWorld here.