By Brian Dayton on Oct 03, 2014
Second in a series of guest posts by Peter Ostrow,VP & Research Group Director, Customer Management, Sales Effectiveness, Aberdeen Group. The first post delivered a compelling argument for Configure, Price, and Quote (CPQ) solutions as a must-have component of your sales effectiveness efforts. The business case was backed-up by recent Aberdeen research on performance results between CPQ adopters and non-users.
A must-read for sales and sales operations leaders looking to build a business case for CPQ Ostrow quantifies the savings and selling advantages—from proposal turn-around time and manpower reductions to accelerating sales cycles for front-line sellers, enabling them to work smarter, not harder.