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Support Customer-Centric Financial Services with Oracle CRM


Banking mega-trends related to customer centricity include customer experience management, social influence and cross channel treatment strategies.  At the same time business objectives of profitability, growth and brand are not always aligned with customer desires around service, value and insight.

Watch this short video on Oracle’s latest CRM Innovations for Financial Services that help align these objectives and enable a customer-centric strategy. Includes a short preview demo by Oracle expert Sandra Sanvido of CRM Product Management for Financial Services.

Read the TowerGroup white paper on “Evolving CRM: What’s The Next Best Action?” and watch the supporting webcast. Learn more about Oracle’s offerings for Banking.

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