By Vika Mlonchina, Product Marketing Manager, Oracle
As Shashi Seth, SVP, Oracle Marketing Cloud, outlined during his keynote at Modern Customer Experience 2018, everyone wants to spend less time focusing on how technologies are changing and spend more time actually using the technologies to drive better experiences. From marketing to sales to customer service, providing a great customer experience is a top priority across numerous lines of business (LOB). Users juggle more and more apps to manage their CX needs and the upkeep can be overwhelming. These users are increasingly looking to perform quick and simple self-service application integration without the need for IT involvement – a huge benefit for those who don’t have the time or resources to lean on a large IT department.
One of the most exciting innovations in CX arrives just in time to address the glut of apps that need to be integrated in order to deliver a seamless CX. Oracle Self-Service Integration Cloud Service (SSI) provides the right tools for anyone who wants to connect apps across their business. For example, perhaps you are a Customer Support Representative trying to automate the deployment of survey links in order to use the results to provide a better customer experience. Or, you’re a Sales Manager who wants to feed event attendees, so you need to survey respondents into your CRM in order to better serve your specific audiences at future events. SSI has the tools to address all these needs and more.
Oracle Self-Service Integration solves these business challenges by:
Recipe-based Integration - Make it easier to work faster and smarter with modern cloud apps with an easy to use interface, library of cloud application connectors, and ready to use recipes.
SSI increases productivity by bringing together collaborative applications with traditional enterprise applications, and delivers faster integration and integration updates. There is no training required to use SSI. Simply ‘activate’ ready-to-run recipes and customer-added events will automatically trigger the flow of integration. At the end of the day, the more seamless your experience is behind the scenes, the better it will be for your customers.
To learn more, attend this webcast on April 18, 2018 at 10am PT/1pm ET to hear from Vikas Anand, Oracle Vice President of Product Management as he discusses: