Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.
Giants Like Oracle and Salesforce Are Salivating Over Direct-to-Consumer Startups, but Insiders Say Winning Business Is 'Inherently Messy' by Lauren Johnson, Business Insider, 11.14.18
Advertisers are eyeing direct-to-consumer brands, and Oracle’s Dave Helmreich shares the importance of marketing strategies within these businesses.
Realtor.com Creates 1:1 Experiences with Oracle Responsys by Oracle, 11.9.18
The online real estate pioneer needed sophisticated personalization to help customers find their dream homes. Using Oracle Marketing Cloud, Realtor.com designs dynamic campaigns that target customers on a singular level.
Enabling the Enterprise in the Experience Economy by Rob Tarkoff, LinkedIn, 11.6.18
Oracle's Rob Tarkoff explains the Experience Economy, one where your customer is the innovator and their experience with your brand is inseparable from the value of the goods and services you provide.
It's Not Me, It's Definitely You - Why I've Lost Patience With Sneaky Customer Service by John Katsoulis, Oracle CX Blog, 11.14.18
We've all had frustrating customer service experiences. Yet delivering great service isn't about adopting new technologies, it's about harnessing the right set of tools to truly understand customers' needs.
6 Ways AI Can Help a CEO by Alice Park, Oracle CX Blog, 11.7.18
During the AI Summit in San Francisco, Oracle's VP of Adaptive Intelligent Applications, Melissa Boxer, identified six challenges that CEOs encounter when running their business and how "Pragmatic AI" can help.
Physical Stores, Mobile Among Winners This Holiday Season by Marianne Wilson, Chain Store Age, 11.14.18
Omnichannel shopping experiences will reign this holiday season, as shoppers prefer the ability to visit both the digital and physical retail outlets of a company.
Improving Customer Experience Strategy With Digital Tweaks vs. Transformation by Albert McKeon, TechTarget, 11.14.18
Aligning an organization’s customer experience strategy with consumers' digital practices may only require incremental steps instead of a complete overhaul.
Why Embracing New Technology Is a Good Thing for Retailers by Andy Tow, Retail Customer Experience, 11.14.18
Instead of resisting digital revolution, retailers should embrace it to attract and retain customers through an enhanced shopping experience with cutting-edge technology.
The Fine Art of Keeping B2B Buyers Engaged by Richard Adhikari, CRM Buyer, 11.13.18
By having open, authentic interactions with prospects and leveraging information sources buyers already trust, vendors can better engage with B2B buyers.
While Tempting, B-to-B Marketers Need to Approach Emerging Tech With Skepticism by James Turner, Adweek, 11.13.18
When evaluating new technologies, B2B marketers should look at where they fit within sales and marketing strategies and how they will improve customer experiences.