What do you have to get right to successfully launch a new product on your ecommerce site? Most people would list things like creating product descriptions,...
What do you have to get right to successfully launch a new product on your ecommerce site? Most people would list things like creating product descriptions, landing pages, and new offers. Yet, surprisingly few people stop to think about the sales tax implications. And that can come back to bite you. Here are three tax traps for you to avoid when launching the latest product on your site. Trap #1: sometimes taxable Most goods businesses sell are taxable in 45 states, plus...
What do you have to get right to successfully launch a new product on your ecommerce site? Most people would list things like creating product descriptions, landing pages, and new offers....
Retailers and enterprise ecommerce leaders are leveraging one of the greatest virtues of cloud computing, the ability to move a significant amount of the IT...
Retailers and enterprise ecommerce leaders are leveraging one of the greatest virtues of cloud computing, the ability to move a significant amount of the IT budget away from low-value hosting and data infrastructure and toward maximizing customer experiences. Many IT leaders within ecommerce businesses favor this transformation, as it’s an opportunity to redefine their roles. To focus on innovation rather than maintenance. To focus on driving new initiatives and optimizing...
Retailers and enterprise ecommerce leaders are leveraging one of the greatest virtues of cloud computing, the ability to move a significant amount of the IT budget away from low-value hosting and data...
In our second installation of “Get to Know,” our regular column focusing on insights from some of our favorite partners offering market-leading services and...
In our second installation of “Get to Know,” our regular column focusing on insights from some of our favorite partners offering market-leading services and products we think you’ll want to know more about, we’re excited to bring you TVPage, a leading video commerce platform focused on helping companies drive brand awareness and sales from their video assets. Based in San Diego, California, TVPage is passionate about improving video marketing and monetization on a grand...
In our second installation of “Get to Know,” our regular column focusing on insights from some of our favorite partners offering market-leading services and products we think you’ll want to know more...
Some of the best content on the web is the stuff that gets you worked up. I mean, If you can get someone to think about their deeply held belief and talk about...
Some of the best content on the web is the stuff that gets you worked up. I mean, If you can get someone to think about their deeply held belief and talk about it an interesting and possibly convincing way then you've added value for that person. You don't even have to change their mind, you just have to make them question some part of the belief. That's what happened to me yesterday. What Was Said I'm no fan of click bait but when I read the headline "Why most A/B tests...
Some of the best content on the web is the stuff that gets you worked up. I mean, If you can get someone to think about their deeply held belief and talk about it an interesting and possibly...
Oracle Commerce Cloud recently partnered with Internet Retailer to bring you 2015 e-commerce learnings (from me!) to apply to this year's holiday season. Did...
Oracle Commerce Cloud recently partnered with Internet Retailer to bring you 2015 e-commerce learnings (from me!) to apply to this year's holiday season. Did you know that: 2015 was the first year ever that Google mobile searches surpassed desktop and more than half of traffic to retail e-commerce sites came from mobile devices? Mobile accounted for nearly 1 in 5 holiday purchases last year? 90% of shoppers use their mobile devices to help make purchase decisions while...
Oracle Commerce Cloud recently partnered with Internet Retailer to bring you 2015 e-commerce learnings (from me!) to apply to this year's holiday season. Did you know that: 2015 was the first year...
If you've been reading our 9 Levers series you have read most of what's in this infographic but we though it might be helpful to visualize those data points....
If you've been reading our 9 Levers series you have read most of what's in this infographic but we though it might be helpful to visualize those data points. You can also click on the infographic to download a free 24 page e-book that gives a robust treatment to the topic of B2B e-commerce best practices and what steps you can take to grow revenue, manage customer experience and reduce complexity. As an organization we have lots of e-commerce conversations specific to the...
If you've been reading our 9 Levers series you have read most of what's in this infographic but we though it might be helpful to visualize those data points. You can also click on the infographic to...
The rise of the Amazon effect is pretty well documented: here, here, here and here. Every major e-commerce company views them as either a channel partner or a...
The rise of the Amazon effect is pretty well documented: here, here, here and here. Every major e-commerce company views them as either a channel partner or a threat. There is very little middle ground. Within the B2C and direct to consumer market, Amazon's position is unshakable. Now that they are moving more deeply into the B2B business I find myself talking about how to compete (or not compete) with the Amazon way of doing business. I hear questions like: How do I keep...
The rise of the Amazon effect is pretty well documented: here, here, here and here. Every major e-commerce company views them as either a channel partner or a threat. There is very little...
In Part 1 of this multipart series, I examined the challenges that retailers have when they align marketing channels. And in Part 2, I showed you how to develop...
In Part 1 of this multipart series, I examined the challenges that retailers have when they align marketing channels. And in Part 2, I showed you how to develop a buyer-centric philosophy and a content marketing strategy. Extract the customer value Last time, I asked you to develop a hypothesis on why your customer would purchase your product (leggings in our example) and interview consumers to see if you were right. How did the hypothesis stand up? What’s important is that...
In Part 1 of this multipart series, I examined the challenges that retailers have when they align marketing channels. And in Part 2, I showed you how to develop a buyer-centric philosophy and a...
A few weeks ago we wrote about 5 Things Western Brands Need to Know When Entering the Chinese Market. One of the points from that post was that Alibaba...
A few weeks ago we wrote about 5 Things Western Brands Need to Know When Entering the Chinese Market. One of the points from that post was that Alibaba dominates that market. Not surprisingly, people wanted to know more about that. Two questions we say come from that post were: what or who exactly is Alibaba and how dominant are they? Here's the answer... Alibaba looks a lot like the Chinese version of Amazon. They both have dedicated B2B and B2C marketplaces as well as a...
A few weeks ago we wrote about 5 Things Western Brands Need to Know When Entering the Chinese Market. One of the points from that post was that Alibaba dominates that market. Not surprisingly,...
