Sometimes we get so caught up in the complexity of our businesses, that we forget to keep up the basics, even though the basics often have high return for...
Sometimes we get so caught up in the complexity of our businesses, that we forget to keep up the basics, even though the basics often have high return for relatively low effort. Our Back to Basics column highlights e-commerce tactics you can utilize that don’t require automation or any extra-special tools to implement, and have proven results—both in terms of increasing performance and improving site experience. In this edition, we're focusing on Online Merchandising Hooks....
Sometimes we get so caught up in the complexity of our businesses, that we forget to keep up the basics, even though the basics often have high return for relatively low effort. Our Back to...
One of the biggest game-changers in the ecommerce market has been the expansion of drop shipping. While modern tools exist to ensure seamless drop shipping for...
One of the biggest game-changers in the ecommerce market has been the expansion of drop shipping. While modern tools exist to ensure seamless drop shipping for your business, the sales tax implications of drop shipments are often confusing to sellers. Drop shipments are ordered by a buyer from a seller, but shipped by a third party. For instance, if you take orders for car parts from your offices in California, you might take an order from New York, and have a wholesaler...
One of the biggest game-changers in the ecommerce market has been the expansion of drop shipping. While modern tools exist to ensure seamless drop shipping for your business, the sales...
Economic indicators suggest consumers are cash-rich, but where’s the retail growth? Retail has hit a snag in recent years – and especially in recent months....
Economic indicators suggest consumers are cash-rich, but where’s the retail growth? Retail has hit a snag in recent years – and especially in recent months. Now, red tags and sale signs dominate the mall. Even high-end retailers have resorted to price matching and vouchers for next-purchase savings. In the fight against Amazon, it seems like everyone has resorted to price-drops in their attempt to increase foot traffic to stores. Inflation is low. Gas prices are lower. And...
Economic indicators suggest consumers are cash-rich, but where’s the retail growth? Retail has hit a snag in recent years – and especially in recent months. Now, red tags and sale signs dominate the...
It’s easier than ever for businesses to go global. International shipping infrastructure has expanded dramatically, while global-ready e-commerce platforms like...
It’s easier than ever for businesses to go global. International shipping infrastructure has expanded dramatically, while global-ready e-commerce platforms like Oracle Commerce Cloud ease the pains of digital expansion. One roadblock still trips up many growing businesses, both small and large: international tax compliance. For U.S. companies, transactional tax in other countries can be a shock to the system. These businesses are used to sales and use tax regulations in the...
It’s easier than ever for businesses to go global. International shipping infrastructure has expanded dramatically, while global-ready e-commerce platforms like Oracle Commerce Cloud ease the pains of...
In today’s edition of “Get to Know,” we’re excited to introduce you to Buzztala, a cool new Cloud Marketplace partner of ours that helps merchants drive...
In today’s edition of “Get to Know,” we’re excited to introduce you to Buzztala, a cool new Cloud Marketplace partner of ours that helps merchants drive conversions in paid search and advertising through high performance, programmatic video ads. If you’ve been waiting to do video search and display ads because you couldn’t figure out how to create all of those videos or manage the campaigns, Buzztala is a great solution, especially if you want to convert mobile shoppers....
In today’s edition of “Get to Know,” we’re excited to introduce you to Buzztala, a cool new Cloud Marketplace partner of ours that helps merchants drive conversions in paid search and advertising...
We’re launching a new regular column called News You Can Use—an ongoing round-up of recent newsworthy articles related to e-commerce and online marketing that...
We’re launching a new regular column called News You Can Use—an ongoing round-up of recent newsworthy articles related to e-commerce and online marketing that we want to make sure you don’t miss. Everyone’s so busy, we know it can be tough for our customers to stay on top of what’s happening and why it matters, so we’ll be focused in particular on news and information we think will impact you and that you can use in a practical way. In our inaugural edition, Google Analytics...
We’re launching a new regular column called News You Can Use—an ongoing round-up of recent newsworthy articles related to e-commerce and online marketing that we want to make sure you don’t miss....
Why Being Late to eCommerce is Perfect Timing Many branded manufacturers still don’t have a direct to consumer eCommerce program, but waiting has created a...
Why Being Late to eCommerce is Perfect Timing Many branded manufacturers still don’t have a direct to consumer eCommerce program, but waiting has created a unique window of opportunity. These companies (think consumer goods manufacturers in apparel, housewares, and personal care) do the vast majority of their business through channel partners, with few having a meaningful direct-to-consumer online business. It’s not that brands haven’t thought about entering direct to...
Why Being Late to eCommerce is Perfect Timing Many branded manufacturers still don’t have a direct to consumer eCommerce program, but waiting has created a unique window of opportunity. These...
Innovation is the engine that drives digital transformation and revenue. That's where brands should be focusing their strategic efforts. I just don't see any...
Innovation is the engine that drives digital transformation and revenue. That's where brands should be focusing their strategic efforts. I just don't see any way retailers are going to further optimize conversion or average order value beyond what is possible with current technology and industry best practices. There is plenty of growth available for most companies leveraging those existing technologies and best practices but I don't see any emerging ideas with revolutionary...
Innovation is the engine that drives digital transformation and revenue. That's where brands should be focusing their strategic efforts. I just don't see any way retailers are going to...
What do you have to get right to successfully launch a new product on your ecommerce site? Most people would list things like creating product descriptions,...
What do you have to get right to successfully launch a new product on your ecommerce site? Most people would list things like creating product descriptions, landing pages, and new offers. Yet, surprisingly few people stop to think about the sales tax implications. And that can come back to bite you. Here are three tax traps for you to avoid when launching the latest product on your site. Trap #1: sometimes taxable Most goods businesses sell are taxable in 45 states, plus...
What do you have to get right to successfully launch a new product on your ecommerce site? Most people would list things like creating product descriptions, landing pages, and new offers....
