No doubt your team knows how to optimize product pages, how to make checkout easier, and other holiday best practices. But perhaps your holiday sales numbers...
No doubt your team knows how to optimize product pages, how to make checkout easier, and other holiday best practices. But perhaps your holiday sales numbers weren’t as attractive as you’d wanted, even after you followed all the day-to-day best practices... What the Best Retailers Do Differently As part of a proper holiday postmortem, don’t just focus on campaign effectiveness and operational challenges. Expand the process and evaluate your internal and external capabilities...
No doubt your team knows how to optimize product pages, how to make checkout easier, and other holiday best practices. But perhaps your holiday sales numbers weren’t as attractive as you’d wanted,...
The holidays can account for as much as 30% of retailers’ total sales. To say this is an important time of year would be an understatement. In 2016 the National...
The holidays can account for as much as 30% of retailers’ total sales. To say this is an important time of year would be an understatement. In 2016 the National Retail Federation predicted US holiday sales (that is, in November and December) would be up 3.6% to $655.8 billion. Bain & Company largely agreed with this number, placing its own prediction between 3.5% and 3.9%. These numbers were somewhat encouraging. Selling in an “up economy” is certainly easier, but 2016 wasn’t...
The holidays can account for as much as 30% of retailers’ total sales. To say this is an important time of year would be an understatement. In 2016 the National Retail Federation predicted US holiday...
The results are in! Black Friday and Cyber Monday broke online shopping records this year, with big results for ecommerce including a rise in mobile and social...
The results are in! Black Friday and Cyber Monday broke online shopping records this year, with big results for ecommerce including a rise in mobile and social shopping. Read on for 10 of the most compelling insights from Black Friday, Cyber Monday, and beyond. Online surpasses in-store: The National Retail Federation’s annual Thanksgiving weekend survey results saw that 44 percent of respondents shopped online and 40 percent shopped in-store. Black Friday shatters ecommerce...
The results are in! Black Friday and Cyber Monday broke online shopping records this year, with big results for ecommerce including a rise in mobile and social shopping. Read on for 10 of the most...
Millennials and Baby Boomers differ vastly in their shopping behaviors, yet they also demonstrate strikingly similar buying values. In a digital age wherein the...
Millennials and Baby Boomers differ vastly in their shopping behaviors, yet they also demonstrate strikingly similar buying values. In a digital age wherein the power and the money of America’s largest generations influence ecommerce revenue performance, the challenge for retailers is to maintain awareness of the range of shopper expectations and accommodate for ever-changing needs. The first step in attracting, winning, and retaining Millennial and Baby Boomer shoppers is...
Millennials and Baby Boomers differ vastly in their shopping behaviors, yet they also demonstrate strikingly similar buying values. In a digital age wherein the power and the money of America’s...
If you’ve been in B2B a while, you know how disruptive technology and process innovations can be. You’ve also seen that business models are changing across...
If you’ve been in B2B a while, you know how disruptive technology and process innovations can be. You’ve also seen that business models are changing across almost all the major vertical markets. Disruption happens like that. One year, you have solid market share, and the next you’re fighting for existence against some startup whose bootstrapped an online store and has a vision for domination selling directly to consumers. Warby Parker, for example, is upsetting the near...
If you’ve been in B2B a while, you know how disruptive technology and process innovations can be. You’ve also seen that business models are changing across almost all the major vertical...
Over the last few years, I’ve written several posts about preparing for the holidays, including Five Tips for Maximizing Success This Holiday Season and 3 Extra...
Over the last few years, I’ve written several posts about preparing for the holidays, including Five Tips for Maximizing Success This Holiday Season and 3 Extra Holiday Readiness Tips from a 15 Year Veteran. I wrote those posts assuming you were planning ahead with some time to spare. Sometimes that’s a luxury, though, and by now, if you’re not already into your holiday season, you’re pretty darned close. So these are a few last-minute tactics you can still do to improve...
Over the last few years, I’ve written several posts about preparing for the holidays, including Five Tips for Maximizing Success This Holiday Season and 3 Extra Holiday Readiness Tips from a 15...
The Internet Retailer Online Index, which provides a snapshot of how publicly traded companies dependent on online retail sales performs, was down 6.5%. What's...
The Internet Retailer Online Index, which provides a snapshot of how publicly traded companies dependent on online retail sales performs, was down 6.5%. What's interesting here is that while both this index and the broader US markets are up between 5-7% this year, the online retail index fell sharply in contrast to the Dow, S&P and Nasdaq which were only down between 0.5-2.0%. This comes after wayfair announced sales were up 53% in Q3, Akamai's stock is up 29.3% and Amazon...
The Internet Retailer Online Index, which provides a snapshot of how publicly traded companies dependent on online retail sales performs, was down 6.5%. What's interesting here is that while both this...
They say nothing is certain except change and taxes. When it comes to eCommerce, staying up on ever-changing tax laws makes compliance a full-time focus....
They say nothing is certain except change and taxes. When it comes to eCommerce, staying up on ever-changing tax laws makes compliance a full-time focus. Thankfully, there is Avalara – a leading provider of tax services. They simplify the world of tax calculation, processing, and compliance, so eCommerce organizations don’t have to worry. We’ve teamed up with Avalara to build an out-of-the-box integration with Oracle Commerce Cloud, so we can make getting live and processing...
They say nothing is certain except change and taxes. When it comes to eCommerce, staying up on ever-changing tax laws makes compliance a full-time focus. Thankfully, there is Avalara – a...
Leveraging intent data--data that indicates customer likelihood to purchase or be more engaged with your brand--is an important method for driving conversions,...
Leveraging intent data--data that indicates customer likelihood to purchase or be more engaged with your brand--is an important method for driving conversions, but it is often overlooked. The good news is that you most likely have access to plenty of intent data and can use it creatively to build more relevant marketing campaigns. One of the classic ways of determining that an online shopper is interested in buying is whether s/he has a wish list and what is in it. Adding an...
Leveraging intent data--data that indicates customer likelihood to purchase or be more engaged with your brand--is an important method for driving conversions, but it is often overlooked. The good...
