By Carrie Leader, Principal Product Manager, Oracle There is a stark dichotomy between the growth of loyalty programs and the steep decline of customer loyalty...
By Carrie Leader, Principal Product Manager, Oracle There is a stark dichotomy between the growth of loyalty programs and the steep decline of customer loyalty itself. Give many retailers credit for trying but they continue to struggle to differentiate on merchandising, pricing and promotions, and store design. As Forrester points out, “customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical in...
By Carrie Leader, Principal Product Manager, Oracle There is a stark dichotomy between the growth of loyalty programs and the steep decline of customer loyalty itself. Give many retailers credit for...
Carrie Leader, Principal Product Manager, Oracle Cloud-based platforms are gaining in popularity as companies seek opportunities to become innovators, driving...
Carrie Leader, Principal Product Manager, Oracle Cloud-based platforms are gaining in popularity as companies seek opportunities to become innovators, driving operational efficiencies and delivering on the promise of superior customer experiences. I asked TAISTech’s CTO Aman Bedi how companies should approach cloud implementations and for best practices on migrating from an on-premise platform, like ATG, to Oracle Commerce Cloud. Let’s start with why would your customers...
Carrie Leader, Principal Product Manager, Oracle Cloud-based platforms are gaining in popularity as companies seek opportunities to become innovators, driving operational efficiencies and delivering...
Did you miss our recent Oracle Commerce Cloud roadmap webinar? Good news -- it's now available for playback! Gary Kirschner from the Oracle Commerce Product...
Did you miss our recent Oracle Commerce Cloud roadmap webinar? Good news -- it's now available for playback! Gary Kirschner from the Oracle Commerce Product Management team recently presented the latest Oracle Commerce and Oracle Commerce Cloud Roadmap via webinar, brought to you by the official Oracle Commerce User Group, Pipeline Pros. For a limited time, you can watch the webinar playback for free here: https://pipelinepros.org/webinars/roadmapvideoplayback Our...
Did you miss our recent Oracle Commerce Cloud roadmap webinar? Good news -- it's now available for playback! Gary Kirschner from the Oracle Commerce Product Management team recently presented...
The Oracle Commerce Cloud team has developed with several of our technology partners a “Holiday Readiness Checklist.” The eBook, titled "2018 Holiday eCommerce...
The Oracle Commerce Cloud team has developed with several of our technology partners a “Holiday Readiness Checklist.” The eBook, titled "2018 Holiday eCommerce Predictions - What to Expect This Holiday Season" is loaded with our industry expert partners' top tips and tricks on topics ranging from customer advocacy to payment processing and email marketing to fraud detection. Researched and supported with shopping data, here's a taste of the insights contained within. Loyalty...
The Oracle Commerce Cloud team has developed with several of our technology partners a “Holiday Readiness Checklist.” The eBook, titled "2018 Holiday eCommerce Predictions - What to Expect This...
Consumer brands have a unique opportunity to leverage disruptive change to grow their organizations and gain market share. Direct-to-consumer eCommerce...
Consumer brands have a unique opportunity to leverage disruptive change to grow their organizations and gain market share. Direct-to-consumer eCommerce continues to be a disruptive force, as consumers increasingly want to know who and what is behind the products they buy. Brands need to work with their channel partners to create stellar customer experiences that drive positive win-win results. Digital Disruption is All the Rage When brands go direct; it's also good for...
Consumer brands have a unique opportunity to leverage disruptive change to grow their organizations and gain market share. Direct-to-consumer eCommerce continues to be a disruptive force, as consumers...
Artificial Intelligence (AI) is one of the most popular cutting edge technologies that has the potential to transform every industry. Allow me to describe how...
Artificial Intelligence (AI) is one of the most popular cutting edge technologies that has the potential to transform every industry. Allow me to describe how we at Oracle are incorporating AI across our line of CX solutions for commerce, marketing, sales, and service professionals. We call our AI-enabled apps “Adaptive Intelligent” applications. Our Commerce & Marketing apps helps digital leaders and their teams provider superior customer experiences because they; Optimize...
Artificial Intelligence (AI) is one of the most popular cutting edge technologies that has the potential to transform every industry. Allow me to describe how we at Oracle are incorporating AI across...
Original post here by Gary Kirschner, Senior Director, Product Management, Oracle One of the biggest topics in digital commerce technology is using a headless...
Original post here by Gary Kirschner, Senior Director, Product Management, Oracle One of the biggest topics in digital commerce technology is using a headless architecture when developing ecommerce sites. Broadly speaking, a headless approach separates the UI layer from the underlying backend services, and connects the two through a set of web services. Contrast this with a more ‘traditional’ approach where the commerce system manages not only the services, but also the...
Original post here by Gary Kirschner, Senior Director, Product Management, Oracle One of the biggest topics in digital commerce technology is using a headless architecture when developing ecommerce...
Tasnia Khan, Product Strategist, Oracle CX Thousands of customer experience professionals congregated in Chicago earlier this month for the Modern Customer...
Tasnia Khan, Product Strategist, Oracle CX Thousands of customer experience professionals congregated in Chicago earlier this month for the Modern Customer Experience 2018 event. If you missed it, don’t worry – we have you covered. Oracle Loyalty debuted as Oracle’s hot new CX product, and it’s generating a lot of buzz. Loyalty is BIG. One of the most difficult challenges brands face is acquiring and retaining loyal customers because consumers are no longer brand loyal. They...
Tasnia Khan, Product Strategist, Oracle CX Thousands of customer experience professionals congregated in Chicago earlier this month for the Modern Customer Experience 2018 event. If you missed...
As many marketers and etailers know, we have moved beyond the traditional purchase funnel. Evidence of this includes the impact of customer advocacy and...
As many marketers and etailers know, we have moved beyond the traditional purchase funnel. Evidence of this includes the impact of customer advocacy and social proof on conversion rates as well as the likelihood of future purchases and customer lifetime value. Duel provides visual customer testimonials and social proof for commerce sites. The Duel Visual Testimonial platform enables ecommerce brands and retailers to create an emotional, trusted connection with their...
As many marketers and etailers know, we have moved beyond the traditional purchase funnel. Evidence of this includes the impact of customer advocacy and social proof on conversion rates as well as...
