Considerations for moving from ATG (or IBM & hybris) to Oracle Commerce Cloud This is the million-dollar question we’ve heard more frequently in 2019 from major...
Considerations for moving from ATG (or IBM & hybris) to Oracle Commerce Cloud This is the million-dollar question we’ve heard more frequently in 2019 from major brands and retailers with large IT teams that manage on-premise infrastructure and highly-customized licensed software. Others license a “cloud” version and use a third-party hosting provider to offload some of the operational hassle and maintenance. But, all of them have struggled with their timeline of this...
Considerations for moving from ATG (or IBM & hybris) to Oracle Commerce Cloud This is the million-dollar question we’ve heard more frequently in 2019 from major brands and retailers with large...
Over the last few years in helping companies roll out new commerce initiatives I’ve run into a conversation from some of my more technically advanced customers...
Over the last few years in helping companies roll out new commerce initiatives I’ve run into a conversation from some of my more technically advanced customers who tell me, “We want headless!” There’s been a lot of buzz in the market as well. But what does it mean to go headless? What are the advantages and the challenges? This is the first of a series of articles where I’ll talk with experts and examine the pros and cons of a headless approach. My goal is to empower my...
Over the last few years in helping companies roll out new commerce initiatives I’ve run into a conversation from some of my more technically advanced customers who tell me, “We want headless!” There’s...
To help ecommerce marketers focus on the right things, Oracle teamed up with CommerceNext to conduct a survey of top marketing decision-makers at some of the...
To help ecommerce marketers focus on the right things, Oracle teamed up with CommerceNext to conduct a survey of top marketing decision-makers at some of the most successful retail brands in the world. The results are contained in a useful benchmark report, giving online retailers the data they need to measure their own priorities and evaluate which technologies deserve a larger or smaller portion of the budget.
To help ecommerce marketers focus on the right things, Oracle teamed up with CommerceNext to conduct a survey of top marketing decision-makers at some of the most successful retail brands in...
By Carrie Leader, Principal Product Manager, Oracle There is a stark dichotomy between the growth of loyalty programs and the steep decline of customer loyalty...
By Carrie Leader, Principal Product Manager, Oracle There is a stark dichotomy between the growth of loyalty programs and the steep decline of customer loyalty itself. Give many retailers credit for trying but they continue to struggle to differentiate on merchandising, pricing and promotions, and store design. As Forrester points out, “customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical in...
By Carrie Leader, Principal Product Manager, Oracle There is a stark dichotomy between the growth of loyalty programs and the steep decline of customer loyalty itself. Give many retailers credit for...
Carrie Leader, Principal Product Manager, Oracle Cloud-based platforms are gaining in popularity as companies seek opportunities to become innovators, driving...
Carrie Leader, Principal Product Manager, Oracle Cloud-based platforms are gaining in popularity as companies seek opportunities to become innovators, driving operational efficiencies and delivering on the promise of superior customer experiences. I asked TAISTech’s CTO Aman Bedi how companies should approach cloud implementations and for best practices on migrating from an on-premise platform, like ATG, to Oracle Commerce Cloud. Let’s start with why would your customers...
Carrie Leader, Principal Product Manager, Oracle Cloud-based platforms are gaining in popularity as companies seek opportunities to become innovators, driving operational efficiencies and delivering...
Did you miss our recent Oracle Commerce Cloud roadmap webinar? Good news -- it's now available for playback! Gary Kirschner from the Oracle Commerce Product...
Did you miss our recent Oracle Commerce Cloud roadmap webinar? Good news -- it's now available for playback! Gary Kirschner from the Oracle Commerce Product Management team recently presented the latest Oracle Commerce and Oracle Commerce Cloud Roadmap via webinar, brought to you by the official Oracle Commerce User Group, Pipeline Pros. For a limited time, you can watch the webinar playback for free here: https://pipelinepros.org/webinars/roadmapvideoplayback Our...
Did you miss our recent Oracle Commerce Cloud roadmap webinar? Good news -- it's now available for playback! Gary Kirschner from the Oracle Commerce Product Management team recently presented...
The Oracle Commerce Cloud team has developed with several of our technology partners a “Holiday Readiness Checklist.” The eBook, titled "2018 Holiday eCommerce...
The Oracle Commerce Cloud team has developed with several of our technology partners a “Holiday Readiness Checklist.” The eBook, titled "2018 Holiday eCommerce Predictions - What to Expect This Holiday Season" is loaded with our industry expert partners' top tips and tricks on topics ranging from customer advocacy to payment processing and email marketing to fraud detection. Researched and supported with shopping data, here's a taste of the insights contained within. Loyalty...
The Oracle Commerce Cloud team has developed with several of our technology partners a “Holiday Readiness Checklist.” The eBook, titled "2018 Holiday eCommerce Predictions - What to Expect This...
Consumer brands have a unique opportunity to leverage disruptive change to grow their organizations and gain market share. Direct-to-consumer eCommerce...
Consumer brands have a unique opportunity to leverage disruptive change to grow their organizations and gain market share. Direct-to-consumer eCommerce continues to be a disruptive force, as consumers increasingly want to know who and what is behind the products they buy. Brands need to work with their channel partners to create stellar customer experiences that drive positive win-win results. Digital Disruption is All the Rage When brands go direct; it's also good for...
Consumer brands have a unique opportunity to leverage disruptive change to grow their organizations and gain market share. Direct-to-consumer eCommerce continues to be a disruptive force, as consumers...
Artificial Intelligence (AI) is one of the most popular cutting edge technologies that has the potential to transform every industry. Allow me to describe how...
Artificial Intelligence (AI) is one of the most popular cutting edge technologies that has the potential to transform every industry. Allow me to describe how we at Oracle are incorporating AI across our line of CX solutions for commerce, marketing, sales, and service professionals. We call our AI-enabled apps “Adaptive Intelligent” applications. Our Commerce & Marketing apps helps digital leaders and their teams provider superior customer experiences because they; Optimize...
Artificial Intelligence (AI) is one of the most popular cutting edge technologies that has the potential to transform every industry. Allow me to describe how we at Oracle are incorporating AI across...
